Talking about the long Tail keyword choice three questions you have to consider

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For the current search industry, the general hot keyword competition is very large, a lot of hot keywords are large enterprises or large web portal occupy, for our grassroots webmaster, turn into long tail keyword is necessary. And for long tail keyword as long as do enough, the effect is good. For example, Taobao Guest class, in general, long tail keyword if the application of good, conversion rate will be higher than the main keyword. After all, the conversion rate of the main keyword is too vague, although the flow may be very large, but there are some in the conversion rate can not catch the long tail keyword. and long tail keyword has low input, low risk advantages. So the webmaster in the choice of keywords when not only to focus on the main words, should be based on the actual situation of their site and demand to choose, if you are mainly to do the flow, then choose the flow of large; If you are more attention to conversion rate, then you need to grasp, learn to abandon the natural flow of large but low conversion rate of the key words. For the long tail keyword selection is appropriate to their site, the author will share a few you have to consider the issue.

Question one: Whether your long tail keyword is targeted

As the saying goes: to what mountain sing what song. The same is true for site keywords. It's not that the long tail keywords that are extended with major keywords are valuable, although some of the main keyword traffic may be very large, but the extension of these words in the long tail keyword is not related to their own site, also does not meet the target user search needs, such as search for women's clothing, if you want to search, Generally will add a specific brand or other specific information, such as autumn and winter women's clothing, autumn and winter women's coats and so on the key words. This type of searcher needs more definitive results. Therefore, the webmaster in the analysis of the long tail keyword, the first should ask yourself whether this is targeted, the more targeted the conversion rate will be higher.

Question two: Whether your long tail keyword has the search quantity

It is also not useful for a word that is considered to be good if there is no natural search volume. And now a lot of long tail keywords are artificially brushed out, for example: 2011 The best weight loss medicine and so on, this kind of long tail keyword does not think too much, is someone specially brushes out, to this stationmaster may use the transposition ponder, joins you is the searcher how you will search you to want the information, Then you can use some tools to see if these long tail keywords have search volume, such as Baidu Index. Follow this information to see if your long tail keyword has search traffic.

Question three: Whether your long tail keyword can match the search habits of searchers

We choose whether it's the main keyword or the long tail keyword, have to carefully consider whether your keyword is consistent with the search habits of searchers, in general, the site's keyword rankings are basically through the searcher's search habits to speculate, such as users want to search for a certain brand clothing price, They generally do not directly with the price of a certain brand of clothing this type of long tail keyword search, but the use of "a brand of clothing how much money" "a brand of clothing there is a discount?" The more direct long tail keyword. Therefore, in the analysis of a long tail keyword is valuable, but also should be consistent with the user's search habits to consider aggressive.

A correct long tail keyword effect on the conversion rate will not be lower than the main keyword, especially Taobao Guest and so on site. Therefore, it is necessary to choose a valuable long tail keyword. Webmaster as long as there is targeted, there is search volume, there is the habit of working with users, I believe that can achieve a multiplier effect. This article from 7th Hemorrhoids net http://www.51bao88.com stationmaster original, reprint please retain the source.