Talking about the malpractice of mail marketing and the way to solve it

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First to the novice to elaborate a truth: "SEO is not the network to promote the whole!!." As long as we play intelligence can also be a search engine even if not included in the site to create a high popularity of the site, this will use some other network promotion methods, including soft text promotion, mail promotion, forum promotion, Word-of-mouth marketing, and the mail marketing can be said to be a classic network promotion way, Who dares to say that there has never been an ad mail message in his or her mailbox?

But the current mail marketing has been in the containment stage, because the user's aversion, so by the various mailbox provider's blow, now the advertising mail, especially in mass form of mail ads in the transmission success rate has been less than in the past, directly into the "garbage bin" the odds are very high, So the current mail marketing has been difficult to improve its applicability.

Specifically to talk about the current problems of mail marketing:

Flow is not accurate

SEO is hot because of the accuracy of traffic, as if Baidu to promote the same advertising language-"let you want to find the person initiative to find you", so that customers find their own door-to-door, which for us is a wonderful thing ah? Because these users are interested in our products, so will go to search the keyword to our website, This kind of flow we call directional flow, the conversion rate of the site has a great role in promoting. and mail marketing for the flow of the quality of the performance is not good, blind sent 100000 emails, the first aside to discuss the problem of sending success rate, even if the success of sending 100000 of emails to different users, really interested in our products or services and how many, And how many people will not read the mail deleted, these are unknown, so this is one of the drawbacks of mail marketing.

The number of times the user really shows up

This is a problem we have to face when doing email marketing, in the face of mass advertising mail, we need the first level is the mail service provider's hair garbage system, only through this will be able to send mail to the user's Inbox, almost will be sent to the dustbin, and the second is our users themselves, Who's going to like the ad mail? So the second level must be through our user's "audit", if the title of a look at the irrelevant or a strong advertising atmosphere, users will be in view of the content of the message will be permanently deleted, and if the content in the readability, advertising, still have problems, is also completely escape from the deleted doom.

How to solve the problems of email marketing

It's important to collect mailboxes.

We should collect mailbox as an important work in the early stage of email marketing to complete, I am talking about the collection of mailbox is not what mailbox are collected, but targeted collection, we can go similar to classification information, forum-related sections, recruitment, corporate encyclopedia and other platforms targeted collection may become our target customer's mailbox , one of the advantages is that the flow can become accurate, the second is to reduce the size of mass mailing, to improve the success rate of mail delivery also has some benefits.

Two. Create Mail content with your heart

The content of the message here includes the title of the message and the text, now too many mail marketing in this respect performance is not good, a title and text is not readable article, will directly reduce its display in front of the user, even if the content of this is not readable to show in front of the user, meaning is not big, Therefore, the readability, practical and other conditions of the mail is recognized by the user.

At present, we use mailbox friends every day to receive some ad mail, which means that the value of mail marketing is still we can not deny, but in the mail marketing we should avoid quick success, And in the actual operation to grasp the key skills of mail marketing will be possible through e-mail marketing to find more target users. I hope that the above author's several analysis and suggestions for everyone in the mail marketing has some inspiration. This article from the http://www.xiangxiangmf.com/by the hair webmaster Writing, reproduced please keep the author link, thank you.