Talking about the mode of three kinds of C2B electric dealers

In the past year, the field of electrical business is a bloody, especially the cat, Jingdong, Suning, when, such as easy to hear the war between the operators. With the competition in the field of business into the white-hot stage, C2B mode also in the days of the cat "double 11" after the pre-sale, gradually many people know.

Today's China's electricity market, there is no doubt that Consumer-to-consumer area Taobao is absolutely king, the platform in the field of the cat is also the first, and independent of the Jingdong, Yi, Su Ning and other several in the scramble for the second road, and did not give others the opportunity, but the current C2B field or there is a certain gap, c2b field may be the electric quotient of another road or the next direction?

In fact, the concept of C2B is very generalized, the form is also a variety of, a shop chairman Gege said that the common C2B model is: aggregate demand form (reverse group purchase, pre-sale), the form of offer (reverse auction, customer bids, merchants choose whether to accept), service claim form (enterprises to release the required services, personal claims, similar to the Granville Guest) , Business subscription form (individuals to provide works, services, waiting for the enterprise to claim), implanted form (soft) and so on.

At present, it seems that the C2B mode of the electrical business mainly depends on the form of aggregate demand and form of offer, while personalized customization is also an important model, I would like to say a few of my views.

Aggregate demand Form

Through the pre-sale, group buying and other forms can be dispersed users need to concentrate, for some products that have not yet been produced, can be based on a centralized demand for rapid production, in the user needs to fully express the ideal situation, which makes the supply of business can just match the needs of users, to avoid the waste of resources.

For businesses, that is, the need to produce zero inventory, so that the inventory cost to zero, and because already know the distribution of demand, can even choose different production sites for production and thus reduce transport costs, while the user has paid to lock the proceeds, businesses do not have to worry about the investigation when the reputation of a good product after large-scale production "applauded not ".

This kind of form overall reduces the merchant's cost, to some extent avoids the merchant's loss. But for the user, because the merchant's cost is reduced, through the pre-sale buys the user to be able to enjoy the lower price, in fact to some extent may understand is in uses "the time" to change "the price". Many users are not very sensitive to the time attributes of some items, and low prices are just as good as those users need.

Visible aggregation requirements in the form of businesses and users will bring many benefits, but there are many problems, one of the biggest problem is whether the business can be based on the needs of users to achieve rapid production.

On the one hand if the aggregate demand is less, production unit costs will be very high, businesses generally do not do these products, and the user has already scheduled the feelings may be hurt; On the other hand, if more demand, the business is able to achieve rapid production? Although the time attribute is weakened, but the time is too long the user must not endure, In addition, there is an industry problem, such as clothing and other seasonal strong industries, the emphasis on the release of time, may not be suitable for this form.

In response to this issue, you can consider in the release of pre-sale or buy when the number of pre-sale to indicate how much of the pre-sale entry into force, let the user be psychologically prepared, at the same time the business to measure their own production capacity and delivery capacity to meet the requirements of demand, perhaps through cooperation with other businesses or platforms to alleviate the problem to a certain extent, But the key is the ability and size of the business.

Aggregate demand form as a whole there is a larger user groups, if the business has sufficient capacity, this form or there is room for development.

Personalized Customization

Personalized demand by the user, the business according to the needs of the production of personalized products, users pay a certain premium, sounds good but it is difficult to do.

At present, there are also some products in the sale can be personalized customization, but this personalization is generally only for a small module, such as the ipad mini when ordering the back of the lettering, such as the purchase of mobile phone when the color and style of the shell.

These customizations can bring some personalized elements to the user, let the user realize the different products, but this is not enough, just a certain module customization and can not bring substantial changes, the appearance of a commodity, function, packaging, sales process should be personalized customization, which at present it seems not easy to achieve, But this is a trend of development.

People have a tendency to herd, and maybe that's why we want to look different, to make the only product that belongs to you, which caters to the needs of so many users. Of course, in order to personalize the user also need to pay more money, at present for the concept of personalized payment although there is a development but not completely universal, as people show the need for self-improvement and personalized constantly upgrade, for personalized pay, buy their own products, the idea will eventually be deeply rooted.

This kind of deep personalized customization also to the business design and production of higher demand, in the design of products to be taken into account how to make the product more compatibility, at the same time to pave the way for production, to consider whether such personalization is conducive to production? The production process also needs a certain change, which will undoubtedly increase the cost.

Visible personalized customization also requires the business has a strong strength, the popularization of genuine personalized customization still need time.

Offer form

A typical example of this form is Priceline, which will change the traditional position between the seller and the purchaser, and the user bids for it and the merchant chooses whether to accept it. From the merchant's point of view, this method is the ideal condition for the consumer surplus to zero, improve profits.

The so-called consumer surplus refers to the gap between the price that a consumer is willing to pay for a commodity and the actual price he pays for obtaining it. For example, a commodity price of 50, User A is willing to pay 55 yuan for this item, User B is willing to pay 60 yuan, then the user a consumer a surplus of 5 yuan, User B is 10 yuan.

The ideal situation for the business is to sell the goods 55 yuan A, 60 to B, but due to the open pricing of 50 yuan, the business in A, B users lost 15 yuan. and the offer mode for the merchant will price hidden, according to the user's bid to judge whether the sale, this method can reduce the consumer surplus, to the business benefit.

For users, if a product is willing to pay the price is 60 yuan, although the actual price of the product is 50 yuan, although the user would like the cheaper the better, but you do not know the actual price, 60 yuan to buy the product will also let you feel happy.

The above is the ideal situation, in the real mode of offer can not only businessmen profit, if only one party to gain and create an imbalance, then this model can not be long. The problem with this c2b is that if the buyers can relate to each other, then you can use a lower transaction price, and if the buyer can have more attempts, from the low price began to increase slowly, and even can measure the actual price of the product, also lost the meaning of this offer mode.

In the design of the form of offer, the rules are very important, the protection of users is also very important, if the user repeatedly offer to the merchant refused to end, then I think the user will not visit your site for the second time. To higher than the product cost within a certain range of price sales, to pay a premium for more user gifts or better services, such as exceeding the user's expectations of the experience, to offer failed users a certain amount of compensation and encouragement, may contribute to the steady development of such sites.

This model is relatively novel, you can attract certain users and businesses, but the design and rules are the most important, and if the site in other public platforms can be found in the price, then also lost significance, so the provision of services such a bad public comparison of the goods or more appropriate.

In general, C2B mode is bound to be a trend, but on the one hand, the popularization still need time, on the other hand, it is not necessarily a direct emergence of large C2B mode of the electric quotient, may be the consumer of the electric dealers will slowly to c2b direction of the transition to achieve dual-mode parallel, to some

There is so much competition in the c2b industry that whoever catches the direction of the company will be able to carve out a second battlefield like the Allied forces in Normandy.