Talking about the promotion strategy of Hotel reservation website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the tourism, self-help or free travel of a lot of tourists, this is a trend of tourism development, with the increase of such tourists, to travel destinations to choose reservations, booking hotels, is the preferred factor, as the saying goes: "Not enough troops, fodder first." Before the trip, people always have to find a good place to live, in addition to travel, there are other such as visits, business trips, meetings, visiting friends, students, exams and so on, are involved in this aspect of things, so the online art dragon, Ctrip, and other travel sites provided by the hotel booking services, the provision of scheduled service costs, The relative and direct in the hotel main station will offer a lot of room, and do not have to advance the room rate, many people have opted for this type of booking, of course, with the development, Tourism hotel booking alliance with the emergence of this kind of more familiar with where to live, and the same process and 128UU and other alliances, these alliances with the rate of return of domestic helpers is very high, Now many grassroots webmaster are doing these Hotel Alliance website.

I used to live where and 128uu Alliance, where to live the program provided relatively mature point, 128uu is also close to the heat, but heard that the end of this month will start a new system. Where do you live? System is more mature, there is an ASP version and PHP version, and PHP also includes host users and virtual host of different classifications, are supporting pseudo static, 128uu of the Alliance program relative to Simple point, no background, no article system, but a new alliance appears, later development is also very want to fancy, So have the intention to do this kind of website friend, don't ignore. The same way alliance because of the trouble, I understand the next did not do. Today we are going to talk about how to promote this kind of hotel reservation website.

1 I use the 128UU system, mainly to see his program small, running fast reason bar. I hope his new system will come out faster.

First, after the site was successfully erected, select the importance of keywords, we all know, hotel reservation site, if you choose hotel reservations Such keywords, it is difficult to rank in the search engine, so we have to carefully analyze the long tail keyword, some keywords Baidu promotion or very few, such as local name + Hotel reservation, The famous brand Homophonic + Hotel reservation, or a certain scenic spot reservation network and so on, stationmaster oneself grasps it. I prefer to use place names + booking network, then the home page called the Regional Hotel, changed to their own site name matching the region, some local tourism sites, usually use the site's two-level domain name in the Home column to enhance the content of the site, such as I do is: Orange Hotel Reservation network. Http://hotel.hsly0559.cn, but this is not good, there are funds friends, suggest a new application of a good domain name, the establishment of their own website brand is the best in the long term. Because the reservation type website, the brand is one of the main factors to provide conversion rate. As a result of the relative with the hotel booking these categories of keywords, Baidu to promote a number of the same process, Ctrip and other major stations, we can not and they go to rob rankings, so we have to put the goal in the content page, provide specific details of the hotel's internal page ranking, but also to provide an important Content page optimization, such as the use of H1 tags, templates as much as possible to replace the rigid image of the federation, the basis can go to their own debugging a better template. The above is the site after the completion of a number of personal views.

2 Then we are here to say, the specific hotel promotion method, we have a site on the point of a regional hotel after careful observation, his praise and booking occupancy rate. Screenshot below:

Above, we can see that some hotel occupancy rate is higher, some satisfaction is also very good, but some hotels, especially some more famous hotels, in fact, through the network booking or stay is very small. Therefore, we choose to promote specific hotels, to choose the satisfaction of high, high occupancy rate, high praise of the hotel, of course, it is important to see the price, if too high, a room price in more than 500, we can skip. Because relatively preferential, cost-effective hotel, is the first choice for people to travel, we have to follow the public choice.

Elected in a selected hotel to promote, our first step is to attack the Baidu Encyclopedia, because in the absence of promotional circumstances, Baidu Encyclopedia of the introduction is always ranked first. If Baidu Encyclopedia does not have you to promote the hotel name, it is very simple. It's easy to get through. If Wikipedia has this hotel encyclopedia. Also do not lose heart, because we can continue to add content, simple is inserted into a Baidu map, hotel pictures, or write some geographical information, these content, on their own website, copy it. In the cause of change, my personal experience, that is to say: Add * * hotel pictures, add * * hotel map, Increase * * geographical location, is 3 times the use of keywords, personal feeling through the rate is quite high, we do not bother to try. Of course there are better ways to improve the rate of adoption on the Internet. In addition to Baidu Encyclopedia, Soso Encyclopedia can not be omitted, Soso encyclopedia to the flow is also very much, through the encyclopedia site to the flow, conversion rate is very high, and your site countless hotels, one day to choose a, believe that they will succeed ~!

3 as shown below, if your site is based on the hotel brand promotion way, you can call similar hotels on the home page, improve the keyword density, otherwise you find the key words, the first one also did not, ranking is very difficult to go up.

400 degrees know, search and ask questions such as Web site, to find similar keywords, to answer questions about the hotel, such as hotel support card? How about the hotel site? Then in go and Baidu know open platform, apply for a channel down, slowly push their own hotel, time is long. The outer chain is high. Rankings also come up. Whether it is to ask, or the encyclopedia to the high conversion rate over the flow will make you feel pleasantly surprised.

5 use Baidu Search results of specific hotels, if there, to see if there is no comment on the place, with the guest comments and their specific page to send up, such as Baidu's products, Baidu side and so on. Need a friend to dig themselves, also do not limit in Baidu and Google, one or two places, there are like where to go, Guzhen network and other similar browsing and conversion rates are high IP concentration to develop and develop.

6 blog, Weibo, forum, QQ Group is where we should go to dig. Mass software is now a lot of go. Blog In addition to the key to the text of the connection, you can also go to join some of the same hobby circle, so that more people see your hair content. For the Forum, on the signature, use a big picture to display their website, as well as the recommended words. Nothing more to look for high conversion rate of IP concentrated to send.

The above is my reservation to the hotel network to promote some personal views, in fact, my Orange Hotel reservation network was built soon, but also need to find and learn more, this is just the hobby of my spare time. In addition there are many ways, we need to dig, I temporarily said not all, we often surf the internet, a little attention. There is no comment on where, where, who likes attention. Multi-point article travel destinations of the traffic strategy, accommodation strategy and the introduction of the landscape to their own website, find some people to travel time, to check the weather, traffic, food, local culture and so on, send point such articles up, also will benefit a lot. Let's talk about it today. Have said the improper place, also hope many Haihan!

This article original Orange Hotel Reservation network, reproduced please explain the source, thank you!