Talking about the road of website promotion with the characteristics of site operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author of the operation of the Purple leaf of a website, from what do not know that a lot of snacks have experienced many setbacks and blows, but assists always believe that as long as the stick and a good attitude to the station to do, do the station's long way to repair, I will go up and down and search. Assists has always pursued the "attitude to determine everything, the implementation of guidance results!", the following will be accumulated over the years to share some of the experience.

First, the website promotion insists the most important

1 A good plan and a persistent mindset determines the success or failure of the website promotion.

Although you have a lot of plans are also more diligent, but you did not insist, do this today, tomorrow do that, not according to the plan of the regular insist to do, no good habits doomed site will not have a good ranking and traffic, not to mention the conversion rate. This everyone knows, only nurturance good habit, let search engine better include your website.

2 insist on persistence, patience is equally important.

New station search engine does not include, or included slow, snapshot update less need to continue to search engines to submit your site, there is a regular increase of friendship links, increase the chain, it is best to publish original articles, a regular hair. Published articles too much, as long as the daily guarantee 3 original can. This requires patience, adhere to a little more than 21 days to see the habit of nurturance, and then wait for the search engine included, hehe.

Second, the site to promote the use of commonly used effective methods

1 Website optimization

Website optimization includes content: (1) domain optimization (2) space optimization (3) keywords, long tail keyword optimization (4) Title, description, Anchor text optimization (5) Site template optimization (enhance customer experience)

Domain name optimization: Of course, it is good to remember the domain name of the most easy to remember, such as NetEase 163 this much good to remember, admin5,chinaz,taobao,baidu and so these are very good to remember, customers naturally love it.

Space optimization: A good space, stable space is doomed to a site quality. If you visit a website for half a day can not open or is not able to access even the accumulation of loyal customers will be lost.

keywords, long tail keyword optimization: Locking targets, the target group is generally through search engines to find their own needs of the site, this needs to optimize your keywords, target groups, and then improve the conversion rate of the problem. The long tail keyword is more accurate in targeting and increasing the target group.

Title, description, Anchor text optimization: Site positioning, this is your façade, see how you decorate. The title should preferably be short with keywords, describing the density of the keyword as much as possible but not piling it up. Anchor text can be directly connected to the home page, you can also use the long tail keyword, you can use the keyword, you can make the anchor text bold, italic, underlined.

Website Template optimization: Template simple and generous fashion, search convenience, return convenient, more prompts, more help, more tutorials, use is the most help to users, greatly increase the user's experience, increase the user's viscosity.

2 Web site to increase the way outside the chain

Web site to increase the way the chain: (1) forum posts and signatures, space title description, (2) Question and answer platform promotion, (3) Webmaster utility tools, (4) links

The forum posts the use of signature space: Find high weight, popular Wang included fast Forum, forum posts. Original or soft text can be but need to add links, can not add a link to use the forum signature. At the same time, if the General forum has the best membership space, using the space name description to do the chain, this everyone knows. Screenshot

Question and answer platform: Baidu know, Tencent search ask, Tianya question and answer, Sina love to ask, Yahoo Knowledge Hall, Sogou answers, GOOGLE ANSWERS and so on.

Questions and answers need to be noted:

(1) It is best not to be impatient, do a lot of similar problems in a short time, this is very easy to be k, serious cause domain name by K.

(2) The best not to ask questions and answers, you can find questions and answers, group friends to help answer, you Baidu under a lot of such groups.

(3) It is best not to leave a link to the site directly, it is best to get a blog, publish articles, or do blog keyword to the question answer link to stay to the blog indirectly to your article, is conducive to doing search engine keyword, because the question and answer itself the weight is relatively high.

Webmaster Practical Tools: The main categories are divided into 3 categories: Web site information query, search optimization query, IP class domain name query

(1) Web site information query is divided into: Alexa ranking query, Google PR query, included query, reverse chain query, dead link detection/Total station PR query, PR output value query

(2) Search optimization query: Baidu index, link detection, keyword ranking query, keyword density query, web meta information

(3) Domain name IP query: Domain name delete time query, domain whois query, ip query, ip whois query, link IP query, with IP site inquiries, record inquiries

Links to the approach: how can and high station for the weight of the link for links, not only to increase the weight and increase IP traffic?

(1) Change the link first to pay attention to integrity, since the link is easy to remove the link.

(2) Change the link to die, first come up with their own integrity, add QQ description of the site's specific situation, ranking, snapshots, included quantity, PR, traffic IP important indicators, no words on the phone to show your sincerity, it is not first to make friends and then change the link.

Third, search engine optimization

Search engine Baidu, Google constantly change the algorithm, the goal is to improve the search results return quality, shielding spam information. Search engine website Promotion must cultivate good habit of updating the site, so that the search engine can adapt to your site well. Do not constantly overhaul, do not constantly change the title of the site, change the keyword and description, this to the original said Kung Fu for naught, and the search engine is not good, touch your temper, loss of trust on your site.

Iv. website experience, user viscosity

A good template, a good program is the final embodiment of the user experience is good, can be a good increase in the user's viscosity. The website experience is good, naturally will increase the beer, naturally will have the member voluntarily to help the propaganda.

The above is assists to the website promotion some opinion, has the different opinion to welcome the Exchange blog china5195 ' s blog. (text/assists)