Taxi software subsidy war started again, this time for business car rental

Taxi software in the field of the war has spread to the car business, but take the same way-burning money.

In mid-October, Yechichu in Tsinghua University with easy to use cars (hereinafter called "Easy to") to call the car home, click on its "economy", "comfort", "Business" car series, no answer, a bite to call the "luxury", spent nearly 100 yuan to reach Beijing Hui Xin West Street South Mouth home. Used to be easy to use the car's first customers she will no longer use easy to use the car, and recently she found faster and cheaper "drop cars", the same distance she used to drop the bus only spent 55 yuan, but also returned 20 Yuan red envelopes. and the provision of a drop of car service master will be able to obtain a fee of 100 yuan. November 2, a long time did not pick up the list of martial arts master by a system notice attracted, easy to the taxi driver to give more stimulating subsidy. The system notices that from the early hours of November 3 to the early morning of November 12, easy to the two peak hours of the call and time booking order, the reward is only 100 yuan, other time of day, only to award 50 yuan.

In fact, the "surrender" of the "Master Wu" car is precisely because of its in Beijing Fu a on-line test to subsidize drivers and attract.

Where to go app's "car" is to play 11000 yuan package year about the car service, net users a daily average of only 60 to 70 yuan, but whether there are so many drivers and vehicles to provide users with doubts.

Business about car rental market is more than easy to and drop the bus two, a bus, Uber from the other side of the ocean, even where to go to the app in the "Car", and a number of small startups are fighting in this market, they use the way of burning money to accelerate the process of social O2O, users and drivers of life are rapidly changing. For the Yechichu, which has not yet shaken to the number, driving a foreign car at all times worried about being deducted three points, to meet her travel needs of the limousine service is simply "timely help."

The subsidy war is starting again.

November 4, Master Wu has been out of the house to work until six o'clock to 8 o ' clock to the company.

The 1988-born master's job is the driver of the top management. Later, he found himself a relaxed part-time job, become easy to use a car linked to a third party driver, every morning before work and evening after work began to use Audi Audi rejoined. "Surrendered" drop car nearly two months, he also did not uninstall easy to the terminal, such as his "amphibians" should be a lot, there are precedents, the taxi driver left drop a taxi to the right hand fast taxi case is too common.

Easy to in the Beijing market to implement the latest subsidy policy, in this before, Wu Master also said to reporters: "Drop (car) double the money, who do not want to do, how to do appropriate", at that time easy to the driver and no subsidy.

In an interview with a number of drivers, the concessions offered by the bus drivers are quite strong. Price double, subsidy 100 yuan cap, pull enough 8 single day to subsidize 100 yuan, some cities such as Shenzhen one day pull enough 6 to subsidize 100 yuan, January pull enough 100 single and customer evaluation in a certain level to subsidize 1000 yuan.

Easy to provide information shows that at present, it in 74 domestic cities and 5 international cities to provide internet car service, its more than 100,000 vehicles, of which nearly 9,000 vehicles in Beijing to provide special hire rental services, and said it is with the formal leasing company to operate vehicles.

The drop car is the rumor of the rumors of a taxi to be launched for the high-end market business rental projects gifted u taxi Reality version, August in Beijing and Guangzhou online test. Drip said, up to now, the car business has been in Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou and other 9 cities online, the daily order volume has exceeded 30,000 single.

On the current number of drivers, drop in reply to the reporter's email, said the drop car is now in the early stages of development, so the number of drivers can not be provided.

Formerly in the car rental company for travel service, Master Sun "surrendered" drop car near March, in the easy to stay for almost a year he now full-time as a drop car driver, excluding the Beijing Line Day and week 6th, he worked four days a week. Even so, Master sun can make a net earn more than 10,000 per month. "It's easy to pull 100 a month, four orders a day, and 100 alone." Master Wu said to reporters, even his own part-time can do, needless to say full-time.

Although the drop car to join the model has restrictions, but the passengers about rental vehicles to the front, is the Passat, the new Buick GL8, or Audi A6 all by their own luck, and can not reserve models.

Easy to the classification of fine cars, different types of different prices, sun Shifu to the reporter said it in the easy to the time has been considered for Audi A6, to drop a car after the no power, because the drop car all types of a price.

However, no matter what kind of cars, the drop car to provide passengers with free bottled water, and some have no line by, charger and a variety of charging lines. These, easy to comfort type above the car is also available. In order to counter the invasion of the high-end car market, easy to also in the Beijing market on the line Tesla models, attracted a lot of eyeballs. "Half a month to give us a pay, never defaulted, easy to January knot." Master Wang introduced, easy to the profit model is from the taxi cost to draw a point 30%, and the drop car did not draw points. In response to the reporter said, it is in a certain proportion to the car rental companies and labor companies to divide. Drop the car call service also to the user issued "tyrants" red envelopes, each minimum of 20 yuan, a user said received 50 yuan of red envelopes. It is understood that the drop car and easy to the country's preferential subsidies vary, which is closely related to the local market situation, such as Shenzhen's car and drivers are less than Beijing, Shenzhen's subsidy is greater than Beijing.

"Tyrants"?

As the first half of the year compared to the fire of the app, easy to detonate may be Baidu and Tencent in the O2O layout of the contest. Compared to the taxi market, the car market is easier to achieve profitability. These subsidies and the spread of money behind, but also bat and other "tyrants."

Easy to use car was founded in 2010, on this occasion its business about car rental light asset model in the market open up the territory, and at that time everywhere change the land rental different, easy to do is to build a platform so that both ends of the information and resources can achieve optimal matching, let demand start car leasing company A large number of idle resources, And to join the concept of sharing to attract a large number of private cars to join, these private cars linked to third-party leasing companies or labor companies, in the name of easy access to people in need of travel services, so easy to be able to in the absence of a car, the business about renting a car.

December last year Ctrip and DCM picked up to 60 million U.S. dollars, in addition to capital, Ctrip and easy to carry out a deep cooperation, Ctrip will be more cities to promote easy to use car services. Ctrip's services will be recommended for easy access to vehicles. Both user accounts will be opened. Ctrip transfer machine services are from easy to provide, this is easy to send a lot of traffic, in the first half of this year really a fire.

Ctrip as a tourist supplier and easy to cooperate also in reasonable. Guangzhou GAC and Volvo successively and easy to reach strategic cooperation, the two sides to integrate each other's resource advantages.

The first half of this year can be said to quickly spread out, August easy to announce its cooperation with Baidu News, it became Baidu map embedded in the "Baidu car" business about renting the provider, another rumor Baidu investment easy to. Similarly in August, the drop-car Beijing online test, its "tyrants-style" subsidy is hard to resist.

Ctrip's about taxi service is open to a number of platforms, in Ctrip "Taxi" interface, clearly written "This service by the fast, drip, taxi small secret, shake, Bumblebee supply." And drop a taxi in the interface, if the user can not hit the taxi situation, the system will automatically prompt users to choose the car service.

Easy to reply to the Economic Observer reported in the Mail, said, will not follow the drip car subsidy behavior, easy to think "easy to and drop no direct competition relationship."

Tencent spent 1.17 billion yuan this May to acquire a new 11.28% of the four-dimensional figure to become its second largest shareholder, Tencent map of the basic geographic information provider from the original gold map to replace the four-dimensional picture. The fundamental value of basic geo-information data for mobile Internet is self-evident, and map data and map products are an important part of the "Connecting line" vision. The application of maps is based on the needs of people in different places, which can connect an ecological circle through the map. Coveted O2O opportunities for a long bat, seize the "travel" just need, competing admission business about car rental areas, in order to nurture the ecological preparation. Easy to use the car software is used by the Baidu map, and the drip bus is using the Tencent map.

Baidu entered the map the earliest, but late to this April only released Baidu Wallet, to get through the o2o of life and consumption in the field of key links, a variety of mobile life services and users connected. and drip car using micro-letter payment, Tencent became the second-dimensional map of the new largest shareholder after the completion of the map short board, the respective O2O closed loop set up, competition is imminent.

and easy to have realized the business model, proved the drop car's profit model is far more than the drop-by-taxi advertising profit model is much richer. "The marketing operation of the whole chain of the special car makes the market participants enter and leave freely, and the resources are effectively allocated; and the key part of the industrial chain which is integrated by the drop of taxi is still monopolized by the government," the industry analyst said.

And all kinds of indications, easy to occupy and open up the car market, has been due to the entrance of the drop car is in jeopardy.

Mode to be solved

In fact, the big subsidy about renting a car makes some taxi drivers "do their own thing" driving a private car out to pull Sihuo.

Into the model, the failure model. At present, Beijing, Shenyang and other provinces of the relevant government departments of business about car rental enterprises to standardize, put forward a ban on private cars into operation.

August Beijing Municipal Transportation Committee issued "on the prohibition of Car rental enterprises to facilitate the illegal operation of the Notice" (hereinafter referred to as "notice"), easy to respond to this immediately said it is to provide travel services vertical information platform, not directly to provide users with services. Easy to and drop the car in reply to reporters in the Mail said: "Vehicles are with the formal leasing company operating vehicles." ”

People familiar with the matter said to reporters, drop patterns and easy to similar, are joining the way of affiliation. Private cars to join drop car, need to work with the labor company and drop each sign a contract, the driver passed the interview, experience training, through driving, and then can mount. Therefore, some drivers belong to the labor company, the car affiliated leasing company, and the service is dripping or easy to the platform. "is generally a drop in the car driver's list than linked in the leasing company more than the driver, every day to pull how many single, after this amount, and then each of the Commission, specific mention how much is not clear, but the car driver has a basic salary, of course, they are also more than the driver. "He said to reporters.

Drop in response to how it views the Beijing Commission's ban on car rental enterprises to facilitate illegal operation of the notice said: "Notice" the content, all comes from 10 ago Beijing's relevant regulations, reiterates this stipulation, is because the new situation needs the old rule standard, and the taxi software as the innovative enterprise, We should adapt to this characteristic with the newer thinking, and develop the enterprise with creative thinking. With the advent of new creations, new business models, new travel needs and new travel conditions, the rules of the past will surely be broken.

At the same time, drip to the economic observer that its subsidy measures will be based on market feedback to adjust the company's strategy. When the reporter asked a number of car master if the subsidy stopped them will be for the drop of car services, they have made a negative answer. (Yan)