Teach you how to analyze data

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Webmaster Circles circulated a word: "Normal webmaster do content, 2B webmaster hair outside the chain, good webmaster do data", if you from 2B off into a good hope this article can wish you a hand, of course, in addition to your own continuous efforts and learning.

Step into the business, today with the data in Baidu statistics to illustrate, here I intercept my site the last 30 days of data. Let's take a look at the first picture here. You can click on PV or IP such keywords will be according to your click from high to low sorting convenient for everyone to check. From the following keyword entry we can through the filter overlay to calculate this one months to visit your site search What words most, also can see our brand words (site name) Whether someone search, of course, here can not simply look at the previous data arrangement, such as my ranking here is the first "Xi ' an guitar training" IP is 68 but we look at the 11th is the "Xi ' an guitar training course" 13 IP Although this is two keywords but belong to the relevant search should all belong to "guitar training" so we need to add all the relevant search word traffic and then rank again, so that users find out which word we search most.

We have to sort after the following need to think, why users search "Xi ' an guitar training" most not "Xi ' an drum"? We don't advertise enough? Or is the word itself less searched? If it is because the search volume itself is less, then we need to do other promotional methods such as: Offline promotion, Forum marketing, Community marketing, micro-credit marketing, and so on.

In addition to the keyword entrance Baidu statistics can also see our flow of the entrance: "Search engine, direct access, outside the chain" inside a clear display of the flow rate of each search engine, here specifically to say that the external link. Now Baidu is not advocating high quality outside the chain to resist the link? We can see from here whether the chain can attract the flow to determine whether the chain is real and effective, someone click on the outside of the chain is to attract users is the need for effective outside the chain. There are direct access can also be indirect response to our pure text link to promote the effect, so that the text link can indirectly enhance the weight of our website.

Finally to share some ideas, the data is dead and people are alive. I often find that some of the key words we do not rank but someone search, then I will quickly go to the layout of long tail words to seize the opportunity, so when you meet some strange data is when you meet the opportunities! This article is from Xian Music training www.newpluse.com Original, A5 starting, Reprint please specify thank you!