Teach you social media marketing

Many small and medium-sized enterprises began social media marketing before they did any planning, and the more they carried on, the farther from the results they expected. Not only did not attract customers to visit or purchase, but spent a lot of time, financial and energy.

In fact, it doesn't have to be this result at all. In fact, there have been many people who have succeeded in the field of social media marketing. By learning their experiences and developing a clear, workable and measurable marketing solution, we can easily solve this problem.

In this article, I'll give you a hands-on executable that will help you succeed in social media marketing to a large extent.

M: Market information (harsh FDI)

Before implementing a social media marketing program, you need to develop a marketing plan first. Marketing programs usually start with research. You will find that there are many enterprises in the marketing before, and did not do this step, ultimately led to their failure.

Think about it: do you want to do things in a clear, achievable step, or do you prefer to go without a plan?

So, before doing anything, collect market information, including:

-Who is your target user? Who are your competitors?

-How do they use social platforms?

-Where can I find them?

-How do they communicate with others?

-What's the best way to get their attention and attract them?

Here are some tips to use in market research:

-Keyword research: Find out what keywords your target users are searching for to solve their problems, and you'll know more about their intentions. Harsh samurai is a good keyword analysis tool.

-Questionnaire Survey: To understand the real intention of target users through questionnaires.

-Forum: Often stroll around the relevant forums, as much as possible to communicate with them, establish a good relationship, understand what they are talking about.

-quantcast.com: There are a lot of public information available on this site.

Google Trends: Understand the current hot trends of search engines.

-Search for competitors: Search Google for your product-related keywords, find the top 15 sites, and see what they're doing.

-Search Twitter: Always get real-time information through specific keywords or phrases and keep up with the times.

O: Target (objectives)

"The goal is a means of mobilizing the resources and energy of the enterprise to create the future." "– Peter Drucker (Peter F. Drucker)

After you have collected valuable information about your target market and competitors, you can then set your goals.

Some good goals for example:

-6 month site traffic growth percent x

-Increased revenue by X percent before December 2011

-Increase the number of Google search results to the third page (or more) for the specified keywords (list keywords)

-Increase the number of leads by November 2011 percent X

-Customer access cost reduction of x percent by December 2012

Keep in mind that goals that cannot be measured cannot be achieved and measurable goals must be established.

S: Strategy (strategy)

Develop strategies for social media marketing, and the strategy description needs to identify actionable action plans.

In addition to being executable, strategies need to be sustainable. For example, strategy can be "to build our brand on the right platform, and active communication with target users", but not "to build brand on Twitter to stay active". Because Twitter may disappear tomorrow, like being replaced by a competitor, or your target user no longer uses Twitter. So you can't rely on a particular service for your strategy.

A reasonable strategy allows you to aim at the target.

Below are some good strategy examples:

If your goal is to increase traffic, then your strategy can be: "Build a search engine friendly, engaging, interesting blog, so that your target users like to read, and willing to share their social platform up."

If your goal is to increase your income, your strategy can be: "Improve conversion rates while reducing customer-led costs".

T: Tactical Method (Tactics)

Tactics refers to the specific methods used to implement a strategy.

If your goal is to "increase net profit", the strategy you choose is to "reduce costs by reducing customer lead costs", then your approach can be:

-Create an online image (go to Twitter, Facebook to open accounts, and show up on social networks)

-Create a branded, personalized blog

-Use blog content to attract customers and maintain a list of potential customers

-Create a piece of content in the blog to record the transformation, you can use some of the temptation of promotional promotions to ensure a higher conversion rate.

Social media platform

Effective methods can save time and money and achieve greater success.

When you have a M.O.S.T plan, you can start filtering, evaluating, and ultimately choosing the right social platform to implement your plan.

The most popular social platforms today are LinkedIn, Twitter, Facebook and YouTube. The best measure of a platform is whether your target users are there and more active. After you find it, go to that platform, communicate with them, build good relationships, and guide them to your site (preferably where you can continue to communicate, such as corporate blogs).

Which platform to choose, and the priority setting for the platform, is to see which platform is more appropriate for your strategy, which platform your target users use more lastingly, not which platform is the most fire.

Marketing Sherpa, for example, points to a common phenomenon: many companies do not maintain blogs because they think it is easier to put on platforms such as Twitter, Facebook, social bookmarking, and more difficult to create a maintenance blog. The mistake they make is not to see which is easier to execute, but to see which returns are higher.

According to Marketing Sherpa's 2010 social Media marketing report, blogs and Weibo-related marketing are the highest rated by social media marketers and can be the most effective in reaching marketing goals.

Write a blog

When you build a brand on the right social platform, the best way to profit from a user relationship is to lead them to your blog (not your corporate web site). In your blog, remember to:

-content needs to be valuable and useful to show that you are professional and more likely to allow users to spread your information.

-Encourage interaction, dialogue. The more users are involved, the better.

-Pre-sale, not sales. Many corporate bloggers make the mistake of selling or discounting directly on the blog.

-Infiltrate your brand.

-Establish a unique style (e.g., humorous, enthusiastic, or convenient, etc.)

These are the reasons why you should guide your users to your blog instead of your site.

As long as your target users are online, you need to create a corporate blog for more effective marketing when you choose the social platform that your potential users use. But wait a minute, I'm not talking about setting up a blog, but a designed, planned blog to achieve the following goals:

-Attract flow

-Convert a visitor to a sales funnel that buys a customer

-Build you into an opinion leader in your field

-Turn potential customers into loyal and even crazy fans

-Let your message pass through the fan word of mouth

Create your sales funnel

A sales funnel is the process of converting your potential customers from unfamiliar to you ("I don't know You") to your loyalty ("I Like You").

A widely validated approach to lead the purchase of potential customers can be described in the following procedure:

Attract users-> build relationships-> Show promotion

Attracting users: When a potential customer arrives at your blog, they need to display something they think is valuable (possibly e-books, reports, or videos) in exchange for their name and email address.

Establish relationships: Use programs to automatically send emails to users every week (or every other week). Messages still need to contain something valuable, such as tips, links to useful tools, methods, reports, and more. The so-called want to take first and, to sell to the user before, must first give the user value, maintain good relations.

Show promotion: Preferably 80% of the content is free and useful, the remaining 20% can be related to sales. That means that 80% of your emails provide value, and only 20% are invited to buy them.

It looks simple.

The definition of madness is: To do the same thing over and over again and expect different results.

Measure: Finally, you need to keep track of the progress of these social media marketing so that you can understand where to get the most out of your transformation.

Some metrics:

-Quantity and quality of comments about your brand or business

-The channels to your blog and their traffic

-followers, number of fans

-Number of subscriptions, customer arrivals for different activities

-Interacting with influential people

-seo Number of top keywords

-Number and quality of linked links

-Customer boot costs

-Conversion rate

If you find out which metrics are not measurable, take some action to make it work, or simply not use it. If you find out which metrics are useful, use it more broadly to get a better measure.

Summary

"Blogs are the foundation of high quality online marketing. I have a client who clicks on the millions of-dollar product when it comes online. There are also bloggers who have invested their energy in blogging to get close to six-digit income. Blogging allows you to cash in on a promise to open a lemonade stall in your childhood. "said Jaime Mintun, marketing expert and marketing writer.

If you haven't written a blog yet, start right away. Marketing Sherpa points out that "without blogs, online marketing will be hard to achieve."

If you want to make the most of your blog, you can refer to social media marketing methods and 5 ways to improve the quality of your blog.

If you already have a blog, have you benefited from social media marketing? Are there any tips you can share with your readers? If so, please leave a comment.

Attached picture Text translation:

The second picture: "The goal is a means of mobilizing the resources and energy of the enterprise to create the future." "– Peter Drucker (Peter F. Drucker)

Third Picture: A reasonable strategy allows you to aim at the target.

Picture: An effective way to save time and money and achieve greater success.

The crazy definition is: Do the same thing over and over again and expect different results.