Technology changes the rules of the game

Our focus has always been on the attractiveness of particular things, the depth and breadth of attractiveness-whether they are in the mainstream or in small areas, high or low quality.　　But we haven't considered another factor that can affect popularity: The new and the old. Popularity is actually multidimensional: for example, it may not be the quality of the record, but the genre of music, the date of release, the fame and/or nationality of the band, and the similarity to other artists.　　But all of these factors have been put into one-dimensional bestseller lists, and in this hodgepodge they are blurred. Imagine, today's big hot is tomorrow's small upset. Almost all of the product's heat will fade over time, and hot products are no exception.　　The tornado was the second-biggest hit in 1996, but on today's Amazon, The History Channel's 2005 documentary on the French Revolution was more than twice times more than it sold. Speaking of the relationship between time and the long tail, one thing is particularly interesting: Google seems to be changing the rules of the game of time. Yesterday's news is today's non-imaginary, once a content from the site's home page, its popularity will plummet.　　But when websites find that more and more visitors are being guided by Google, they see the law dashed. Google is not indifferent to the time factor, but its main measure of relevance is not the old or new, but the import of the link. So when you search for a keyword, you get the best Web page, not the latest one. And since older pages have more time to attract imported links, they are sometimes stronger than new pages. Under the guidance of the search engine, the current blog posts and online news of the outdated speed is far slower than before.　　In a sense, Google is playing the role of a time machine, and we have the ability to measure the impact of this magic on publishing, advertising and public attention. To melt the bottleneck 2005, Hollywood ranked 100th in the film, box-office receipts from here began to fall sharply, until in the No. 500 around 0 points to slide.　　In fact, the Year's Minimum box office record is "Dark hour": 423 dollars, the Canadian horror film is a bunch of nobody with a poor budget, but according to the person who saw the film, it is actually not bad. Why is that? is the 100th or so movie suddenly getting worse? Did Hollywood only make 500 movies?　　Or is this creeping slowdown just a statistical error? Unfortunately, none of the above answers are correct. It's not a statistical error, and the movie doesn't suddenly get worse in the 100th place (some might think it's getting better), and Hollywood won't stop with just 500 films.　　In fact, in the United States alone, about 13,000 films are screened every year in the film festival, without saying that there are no tens of thousands of foreign films in the United States. After the 100th place, the movie was not at the box office because they didn't get enough support from the cinema. In other words, the American cinema industry everyThe "carrying capacity" of the year is only about 100 films. The economic laws of local cinemas are brutal and merciless. It's no use for a movie to be popular in Mumbai, it has to be a big hit in American cities, and the cinema has to recruit more than thousands of customers in a two-week period to make money.　　In general, it would require a huge promotional budget and perhaps one or two more stars. In fact, these cinemas will stop the film screenings when they do not see economic benefits. Of course they exist. It's just that in an industry that judges the quality of a product at the box office, it doesn't appear in the demand curve. So where did the films go? Most of them only light up in film festivals and private screenings. Some can be on TV or dvd--if producers get access to music and other licenses.　　Others may be spread online free of charge. This may sound bleak, but in fact some of the most ridiculed non-cinema channels of communication, such as direct transcription DVDs and the Internet, are becoming important markets. DVD TV is definitely the fastest growing area in the DVD industry.　　The online video market, while just forming, is growing. In fact, any market you can imagine is like this. In the book business, the BN.com bookstore found that the bottom 1.2 million books accounted for only 1.7% of the store's sales, but in the online (sales) accounted for a full 10%. In India, Rediff.com, one of the biggest web portals and ringtones suppliers, felt a huge change when the demand-driven power of ringtones shifted from the newspaper's ringtone rankings to online searches. The top 20 popular ringtones have monopolized 80% of sales, but are now down to 40% because today's users can search for ringtones in the online ringtones library. Some of the most dramatic effects are reflected in the music industry. According to Nielsen's audio and video research firm, in traditional retailing, the proportion of new albums recorded in the total volume of records was 63% in 2005, and the rest were older "old song refurbished" records.　　But online, the ratio is completely reversed: new music accounts for about 1/3 of sales, leaving the remaining 2/3 to old music. The demise of inventories the pure digital aggregator enterprise simply stores the product on the hard disk and then transports them via broadband. Production, storage and sales costs are close to 0 and royalties are paid only when the product is sold. This is the highest-demand market: Because products are digital, they can be cloned and transmitted countless times--either 0 or billions of times--depending on the demand situation.　　A best-selling hot and a big upset, but only two different entries in the database, in the era of new technology and hard disk economics, there is no difference between the two. Today, ITunes, Rhapsody and a number of other digital music service providers are showing us this wonderful drama. But this opportunity is by no means a patent in the music industry. Master the physical products of the past, try to convert them into numbers,and send them directly to your home, which is the trend of the times. Video games, once stored on cassettes and DVDs, are now being converted into bytes that can be delivered directly to the console in the bedroom. This change creates a new market for a variety of old and new games.　　Nintendo is using its new generation of hosts to explain this idea, this host, code-named "Revolution", will be compatible with the previous generations of host, the majority of long years old game, into the choice of the longer tail content-or for entertainment, or for nostalgia, you just pay a little fee can download and relive these games. Other content is the same, whether it's computer software, electronic and audio books, or online newspapers and magazines. In the past, we had to use paper or plastic as a carrier and had to deal with complex warehousing and shipping problems. Now they are embracing digital versions of their partners and the attendant digital economics. The two experiences are not exactly the same, so many people still prefer paper editions of books and magazines. But the functional gap between the two is narrowing, and the spread advantage of digital versions is irresistible.