Ten simple action calls for advertising marketing

I was surprised when the ad didn't call for action or even lacked more learning. Of course, it's hard to say for sure that banners and http://www.aliyun.com/zixun/aggregation/26343.html "> Search ads can attract attention." Unless your model of success is impressive, online advertising embodies the idea of encouraging some kind of desire behavior. such as watching video, playing games, sharing information and so on is a highly valuable brand participation activities. In my business, we carry out innovative activities by dividing information into two modes, profit and service. When people engage in online activities, they ask two advertising questions: How does an ad help me? Whether the user is engaged in a consumer or a business purchase, they will see the product or brand and consider: Will this help me do more? Will it save money? Will it help me make a profit? Wait a minute. Answering these questions is the first part of stimulating people's interest and participation in online activities.

Now, what can advertising do for me? Action calls are more than just learning more. It must fulfill its profit statement. It must encourage consumers to take action to make the right decisions, to save money for users, or to allow users to develop happiness. It must provide immediate value to the user.

-Do not underestimate the role of "how much" when using the call to action? What is the first thing you consider when you see your favorite product in the window? How much does it cost? When you use a technology or service, the last question you ask is, how much does it cost? This is also my favorite because it develops very high value traffic. Consumers will evaluate the product's interest and want to know its value. Businesses such as LendingTree and Cars.com get rich by providing referral requests. Why? Because a request for a reference is a positive request for a sales engagement, it is by far the most valuable guide and action.

--Download the research report, which is a standard service, but usually not properly displayed. Simply calling it a free white paper is wrong, and in the call to action you have to adopt an appealing, concise and useful title.

--Download poster information. People like video posters. Provide users with educational posters or information that they are willing to accept. They also want to print posters, put them on the fridge and share them with others. The advantage of informational pictures and posters is that they can be displayed in your banner and landing page. You can do it online, even through email, to give people a deeper understanding of your brand. Information pictures are the best choice when it comes to understanding cloud computing, social media, and other complex concepts. My business has created a social media map that has been downloaded about 50,000 times and posted posts on blogs and websites.

--Get coupons. Offering coupons is one way to increase the size of your sales. There are, of course, many flaws in this, as marketers cannot motivate consumers to enter specific stores or get in touch with sales people. Don't just offer coupons on the page to print out the nearest store to attract users to buy.

-Watch a 1-minute video or demo. Now let people consume more information through the way people like it, that is, video. The point is to tell them what to learn and what to do after watching the video. So, in the demo video, there's something to be marked.

--like Facebook pages. When trying to make a social friend, the most important thing is to answer, "Why do people want to be your friends?" "Tell people why.

--Share content. If your brand wants to advertise through the website, this is one of my favorite ways. Do not put the brand next to the banner ads or landing on the edge of the page. If your goal is to have people share your coupons, reports, or information pictures, take action in front and center.

--Participate in email list. Emails still work, but many marketers seem to forget the fact that email is still the most attractive online activity.

--Communicate with people. This is another online method that people forget. People think that this is because we are online, consumers suddenly do not use the telephone or no longer communicate with people. Neither of these assumptions is correct.

--Buy. Of course, people will not buy this product immediately after they see the banner advertisement. If you have an electronic trading site, selling is your main success model. So why not offer special offers to those who want to buy? If the user clicks the banner, can obtain 10 dollar discount discount, the user is not what?

(Original: June 8, 2010; Compiling: Song XI)