Ten suggestions to help you increase the number of web reviews

Customer reviews play a very important role in the field of E-commerce, which effectively delivers the conversion rate of the site and drives sales to 18% growth.

Surveys show that 61% of customers browse online reviews before making a purchase decision, and 63% are more likely to buy a product on a website that has user reviews.

But many users will find it troublesome to write reviews, so they are too lazy to comment. You need to find some effective ways to encourage customers to post reviews, but don't let them feel like you're desperate to get that information.

The following is to provide you with a number of national Web site comments 10 Suggestions, I hope to help you:

1. Offer an invitation to the customer

This is obviously an effective approach, but you need to make sure that you are on the right platform to invite customers to post reviews. Obviously you shouldn't be posting a lot of invitations on the site to encourage customers to post reviews, and you need to invite customers to write comments about the products and comments that are relevant to the content.

Tesco, a large supermarket chain in the UK, and many businesses will invite customers to post reviews on each product page, making them aware of the importance they attach to user feedback.

2. Streamline the process of customer writing and publishing reviews

If the site removes all the complicated steps from the customer comments process, it could lead to a lot of false comments and invalid comment messages. Digital Marketing Community Econsultancy in the comments section using the Verification Code (CAPTCHA), but the page will still appear a lot of false comments.

However, if the site asks users to fill out a form, most consumers will refuse to comment, so you need to simplify the process of posting reviews. For example, if a customer has already logged on to your site, there is no need to verify their identity again in the process of publishing a comment.

In fact, I only LoveFilm on the British film rental and streaming video service provider, because you only need to target a movie star rating (total five stars).

Although the value of the four-star score on the site's conversion rate is less than the value of the user-written comment, this star scoring approach can effectively simplify the process of publishing reviews and encourage more other users to write reviews.

3. Place the user comments information where visitors can easily notice

If visitors do not know that they can browse or post reviews on the site, they will not be able to do so, so the site must consider where to display the product reviews on the page.

Data shows that user reviews play a crucial role in boosting consumer confidence and boosting sales, so you should place a page link on the star rating of the product in the most conspicuous position on the site to ensure that users are aware of the content.

Mother and Child supplies provider Kiddicare is a good example of this--every product image shown on the home page contains an average star rating, and it provides a comment link below the price information for each product page.

4. Invite customers to write comments by email

The best time to get a product review is when the customer has just received the new product they are booking and is excited about using the new product.

The site should estimate the customer's receipt time based on their shipping time, and send them a week or 10 after the customer receives the product, telling them that you want them to be satisfied with the ipad, jeans and headphones they just received, and inviting them to write a comment.

If customers like the products they receive, they are likely to be happy to tell others that they are satisfied with the product. And if customers don't like the products they receive, they are likely to remind other consumers not to buy the product.

The next piece of advice that I have provided is aimed at this issue.

5. Publish positive and negative comments

Filtering out negative comments on the site may seem like a good idea, but in fact users are more likely to see negative comments. If the user sees positive comments, they will not trust the content.

Therefore, although it may not be a regular practice to publish negative comments, the site should do the same. That would not only reassure consumers, but also convince them that the comments they spend on their time will be displayed on the site.

6. Provide rewards to customers who write reviews

Offering discounts or rewards to each consumer who publishes reviews may not be a good idea, but the site can encourage users to write reviews with other rewards that do not have an impact on the overall process of the site.

For example, you can hold a monthly lottery for all the customers who post comments, and you don't need to provide information about these activities in a prominent position on all the pages on the site, but you need to introduce these activities in a post-sale email to your customer, or a flyer that posts activity information on the product's packaging.

Or you can encourage customers to participate in the review process in the form of contests, Gamification CEO Gabe Zichermann, who specializes in competitive marketing, says the most attractive reward for consumers is the "identity symbol" of other consumers, Not free prizes or exclusive content.

NME, a music magazine, provides star badge rewards for users who regularly post comments: The user's account name displays a star sign and a "senior comment user" title. Other sites can also use this approach to attract more users to write product reviews and provide rewards for loyal users.

7. Provide a more relevant user experience through user reviews

If you are writing reviews for a product on Amazon or LoveFilm, those sites will send feedback to your personal page and you will receive more information about the product in the future. This is very attractive to customers because it means that users can receive a more personalized experience on your site, and that the site can add more comments.

In addition, this approach can encourage users to post more comments and improve customer loyalty, because as the number of comments on the increase in the shopping experience will be the corresponding promotion, and this result will also pull the number of comments on the increase.

8. Don't miss a chance to get a comment

In the process of writing this article, I recall several items I had purchased from Amazon, and I was surprised to find that the site did not invite me to post comments on the product page.

As the following illustration shows, I purchased the illustrated book in 2010, according to the Amazon website, but the site did not invite me to write the product reviews. Perhaps Amazon has enough comments, so it doesn't need to invite me to write a comment. For many websites, however, this is a good chance to get a comment.

9. Invite your fans to write comments on social networking sites

What is the value of Facebook friends on the Web? If you don't make the most of the resources, they certainly don't have any value for you.

If you devote a lot of your time and energy to adding friends to your Facebook site or increasing the number of Twitter followers, you should invite these users to write reviews to make the most of your community.

I would like to stress once again that the site should try to simplify the process of publishing comments by asking a simple question to ask the consumer what they think of your product (or whether they will recommend your service and why) and provide a link to the comment page next to the question.

10. Attempt to convert all feedback information obtained from the website into a comment that can be displayed

If you have an excellent product or service, and your customers are very interested in using the product, then you can get a lot of positive feedback in the channels of email, phone or social media.

Although the user does not submit these positive comments on your site, this does not mean that the site cannot be used as proof of the quality of the product or service. So you can ask the customer if they allow the site to post the feedback in a real name, or invite them to post comments on the site, or you can choose to display these positive comments anonymously on the site.