Ten Techniques of Network marketing: Search bidding rankings

The previous http://www.aliyun.com/zixun/aggregation/10292.html ">" "> Search bidding rankings are often called PPC, and now a bit inaccurate. PPC is the abbreviation for pay per click, that is, pay-per-view. Now search engines are also starting to offer Pay-per-view rankings, where the user completes an action on The Advertiser's website, and advertisers need to pay for the ad. This action can be a registered member, download software or purchase merchandise, etc.

Search bidding rankings usually appear in two media, one is the search engine itself results page, and the other is to participate in the search engine bidding rankings league website.

Some advertisers think that in the search engine results page of the bidding ranking effect is better. Ads on other sites, because the quality of the site itself and the fraud click More reasons, the effect is not very good. But there are a lot of advertisers through the statistics found in other advertising publishers posted on the website, the effect can be good, the key is how you perform the bidding ranking strategy.

Although the bid ranking is to be paid, it has its own unique advantages.

First the traffic comes fast. You don't have to take the time to do SEO, and you don't have to spend time in the forums to promote your site. Just go to the search engine registered advertising account, pay the money can start bidding. (China has a special situation, generally through the agent) within a few hours, your site will have traffic. This is a very effective marketing method for the new website.

When it is necessary to test the conversion rate of the website, the bidding ranking is more advantageous than other marketing methods. For example, you want to look at two different Web site slogans which a high conversion rate, through the bidding rankings, within a few hours to know the results, do not have to wait a few days a few weeks.

Second, search bidding rankings are a good way to spread risk. Do Seo know, from the search engine natural rankings to the traffic risk is quite large. No matter how your optimization level, you will never be able to ensure that your site traffic to maintain a smooth, do not know when you will be punished, or even be removed, seal the station.

Bidding ranking is the most insurance marketing way, as long as you pay will come to traffic, which has no variables. So as long as you control the investment rate of return, bidding ranking is the easiest to control, the lowest risk of promotion.

In order to achieve success, the most important thing is to control the price and track the conversion rate. As long as the income is greater than the cost of advertising, bidding ranking strategy is profitable and effective.

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