Ten ways to realize network marketing

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The basic function of network marketing is expressed in eight aspects: Network brand, website promotion, information release, sales promotion, sales channel, customer service, customer relationship, online research. In addition, coupled with the development of the foundation of Network Marketing-Enterprise website construction, as well as the network marketing effect of testing and control of the basic methods-Web site traffic statistics analysis, together constitute the network marketing 10 basic functions. The realization of each function of network marketing has corresponding strategy and way.

Network Marketing Strategy

is to effectively achieve the network marketing tasks, play the role of network marketing, and ultimately achieve sales growth and lasting competitive advantage of the policy, planning, and the way to achieve these plans need to be adopted.

Website construction

The enterprise website construction and the network marketing way and the effect have the direct relation, there is no specialized enterprise website as the Foundation, the Network marketing way and the effect will be greatly limited, therefore the enterprise website construction should take the network marketing strategy as the guidance, from the website overall plan, the content, the service and the function design and so on to effectively carry on the network marketing supply support.

Website promotion

To obtain the necessary amount of visits is the foundation of the success of network marketing, especially for small and medium-sized enterprises, due to the restrictions of operating resources, the release of news, advertising, large-scale promotional activities, such as the promotion of less time, so the meaning of the Web site to promote through the Internet is more important, This is also the primary reason why SMEs are more enthusiastic about online marketing. Even for large enterprises to promote the website is also very necessary, in fact, although many large enterprises have a high reputation, but the site visits are not high. Therefore, the website promotion is the network marketing most basic function, the foundation goal is in order to let more users have the interest to the enterprise website, and through visits the enterprise website content, the application website service to achieve promotes the brand image, promotes the sale, the promotion customer relations, reduces the customer service cost and so on.

Network Brand

and network brand building related content includes: Professional Enterprise website, domain name, search engine rank, network advertisement, email, member community, etc. One of the first tasks of network marketing is to create and promote the brand of enterprises on the Internet, and to allow enterprises to extend and expand their brands online. Network marketing for enterprises to use the Internet to create a brand image to provide favorable conditions, whether large enterprises or small and medium-sized enterprises can be suitable for their own enterprises to display the brand image. The network brand value is one of the expression forms of the network marketing effect, through the network brand value transformation realizes the lasting customer relation and more direct income.

Information release

The information dissemination needs the inevitable information channel resources, these resources may divide into the internal resources and the external resources. Internal resources include: corporate Web site, registered users e-mail, etc., external resources include: Search engine, supply and demand information release platform, network advertising services resources, network Marketing resources Partners. To control as many network marketing resources as possible, and to fully understand the characteristics of various network marketing resources, to convey as much valuable information as possible to potential users, is the foundation of Network Marketing to achieve good results.

Online sales

Online sales is an extension of sales channels on the Internet. Online sales channel construction is not limited to the enterprise site itself, but also includes the creation of professional E-commerce platform on the online store, as well as other e-commerce sites and different forms of cooperation. Therefore, online marketing is not only the ability of large enterprises, enterprises of different sizes may have their own needs of the online sales channels.

Customer Service

The internet offers a more user-friendly approach to online customer service, ranging from the simplest forms of FAQs to email, mailing lists, online forums and instant messaging services. Online customer service has the advantages of low cost and high efficiency, has the primary role in improving customer service level, and also directly affects the effect of network marketing, so online customer service becomes the basic content of network marketing.

Customer relationship

Customer relationship is a consequence of accompanying with customer service, and good customer service ability brings firm customer relationship. Customer relationship plays a key role in developing customers ' long-term value, and the marketing method based on customer relationship becomes the primary strategy for enterprises to create and maintain competitive advantage. Network Marketing for the creation of customer relations, improve customer satisfaction and customer piety to provide more effective methods, through the network marketing interaction and good customer service practices, promote customer relations to become a long-term effect of network marketing necessary conditions.

Online market Research

The first way to achieve this is through an online questionnaire set up by the corporate web site, questionnaires sent by email, and special investigations in collaboration with large Web sites or professional market research institutions. Online market research has the characteristics of short survey period and low cost. Online research is not only to formulate the network marketing strategy supply support, but also the whole market research activities of one of the auxiliary methods. Reasonable use of online market research methods for marketing strategy has the primary value.

Website Traffic Statistics Analysis

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Tracking analysis of enterprise website traffic is not only helpful to understand and evaluate the effect of network marketing, but also supplies the basis for the problems existing in the invention. Website traffic statistics can be achieved by installing statistical software on the website itself, or by entrusting the Third-party professional flow statistics agency. This article is supplied by (www.hdfk120.com).