Tens mobile apps: Pivot, disagreements and overseas

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guide: Sing how to pivot success, ink weather because of the rise from the grassroots to the internal disputes, Network Qin's overseas operation experience is how to come.

This article by 21st Century Angel Capital investment manager Xie Star wrote and authorized Sohu it release, reprinted please indicate the source Sohu it and author name.

In Friday, 91SPARK Wireless salon in the "Entrepreneurial Theater" held, sing the CEO Chen, Ink weather CTO Zhao and NetQin Business Intelligence Division general manager Yang Yi respectively in different mobile internet entrepreneurial experience and lessons.

Chen: Sing it. Success and Pivot lesson

Recently very hot mobile phone application "Sing it" CEO Chen first introduced the "Sing" Product ideas and design process, and will "sing" success summed up to firmly grasp the three types of rigid demand: that everyone needs to sing, want to be famous for the demand, and "cock silk" to see the needs of women.

When it comes to "singing" about the possible infringement, he says he has bought most of the music rights, mainly music lyrics and composing rights.

On how to make a profit, Chen said that he did not pay for the first time to solve the copyright problem, but he never worried about making money, because there are 9158.com annual income 1 billion of the "Send Flowers" model has done a very successful exploration. But in product operations, he wants to "sing it" into a beautiful, clean community.

When it comes to entrepreneurship, he thinks big companies are not as scary as they think they are, in fact, the starting line on the mobile internet is similar, the internet industry does not exist real barriers, the most important thing is that the team can run faster than others, execution is higher.

No matter the final success or failure, sing it can go to the present process, very tortuous. Chen revealed that the most Amoy team experienced two times pivot, one is the beginning of the entrepreneurial "mobile + Group buying" direction did not go through, in July 2011 to make coupons, still not reliable, and at this time is November 2011. The second time is in February 2012, from coupons to singing this project.

Fortunately, in addition to finding the right direction, the two-time pivot process, despite the loss of some of the team members, but the team left to trust him. He believes that the trust of such a team is important for entrepreneurship.

Zhao: Ink weather from grassroots rise to internal strife

Ink weather The former CTO Zhao shared a set of latest data on the ink weather, data showing that by the end of July this year, Ink weather download reached an astonishing 180 million times, the activation of equipment 53 million, day networking equipment 10.89 million times, the number of daily inquiries nearly 74.24 million times, the cumulative number of inquiries nearly 30 billion times, it can be said that China's grassroots development is the first app.

As for how Shishou can make money on such a large user base, he says this is the biggest challenge the ink has ever faced and reveals that the ink weather team currently has more than 30 people, still losing about 200,000 a month.

At this point the audience asked about a province of SP company hate ink, because in the past few years, the company relies on weather only one business monthly can sit 5 million, and now this number is only million yuan. This contrasts with the current state of ink weather, which has to be a reflection of how far the road to profitability of mobile internet is.

Ink weather on the national meteorological forecast industry caused a great impact, and last June was once ordered by the National Meteorological Administration, Zhao said easy to believe that the General Meteorological Bureau to give free use of data verbal commitment is a serious mistake, fortunately later through the shareholder relationship finally obtained a written authorization to tide over the difficulties.

Zhao to get a pen can let oneself "no worries in four or five years" compensation has recently left ink weather, he said that although the three founders are classmates, but the internal dispute let him and another founder Zhang Yuse premature departure, which is also a lot of entrepreneurial team may face problems.

Network Qin Yangyan: The most troublesome problem of overseas operation is team running-in

Finally on stage to do the sharing guest is the Network Qin Business Intelligence Division general manager Yang Yi, he mainly shares the Network Qin in the operation Global market to encounter the question and the summary experience.

When it comes to the internationalization of the Network Qin, he said that the running-in problem with overseas teams is the most headache, from products, markets, public relations, financial management to human resources, internationalization is a very comprehensive and meticulous process, can not be accomplished overnight. And in the process of the biggest problem comes from the cultural differences caused by different ways of thinking, such as the Chinese do things in general first to look at the idea of data validation, and some countries are more rigorous, must first look at the survey data and then based on a set of methodologies to derive results. So although the decision-making is slow, but in the long run, the success rate is high, can do less hard.

In addition, he advises China's application developers to go abroad to learn more about the international market, because compared to the domestic market, many countries overseas users have very good pay habits and purchasing capacity, such as Southeast Asia, Russia, and "an oil country." So in order to use the money earned abroad to domestic "blood transfusion" to feed the domestic development team.

Speaking of the Indian market, he said that India's users are very large market wide, users of software has a natural taste of fun, but the operator is too much, how to charge is a very painful thing.

New changes: Five provinces in the coastal region accounted for 55% of iOS traffic

Finally look at the salon site 91 Wireless marketing director Guo Yun share a group of iOS market data, understand the new changes to do a good job of layout and response.

According to its data, the current Chinese market for the various models of the iphone accounted for the proportion of iphone accounted for more than 34%,iphone4 accounted for more than the 53%,IPHONE3GS accounted for 9%. The new ipad accounts for a ratio of 14% to the 28%,ipad2 of the 58%,ipad generation for each model. The five cities in the coastal provinces occupy 55% of the total iOS equipment in the country.

In addition, users in the application download data, leisure and entertainment games to download the largest proportion of game, followed by the puzzle games, action games and racing games. Security and Chinese input is still the most important system tools, accounting for the System tool class application download Total 30%.

Salon Scene

About @ Venture Theater: The pioneering theater is Beijing's well-known Third-party venture capital service organization, is committed to become entrepreneurs and investors for project display, creative communication, high-end speech and business cooperation, high efficiency offline polymerization platform, since its establishment in August 2011 has successfully held 56 of various types of venture activities, Each event video can be logged www.21vc.com view.