Tesco will push its own-brand sneakers and plan to subvert the price system of existing sneakers

September 11 Morning News, after Fank will millet single product thinking into the electric business industry, the hundred Li's electric business website to follow this strategy: this month will push private brand high-end sneakers, the main air cushion technology, and plans to subvert the market on the existing sports shoes price system.

It is reported that the first half of this year to start its own brand sports shoes project, has entered the finishing work. The network is expected to be available for sale in late September.

As the hundred-Li International's Electric Business website, you buy fashion mall in July 2011 on the line, the initial name for the first online shoe city, men and women shoes and sneakers clothing goods. 2013 became the largest footwear electrical business. The same year, the company changed its name to excellent shopping fashion mall, the website positioning for fashion footwear network shopping platform, and quickly become the largest fashion class.

And as a best-selling fast fashion brand Innet, was founded in 2004 in Hong Kong, the previous flagship female market, a variety of models of the daily sales of double. This year you buy fashion mall to strengthen the Innet brand, the introduction of more suitable for online shopping shoes. At the same time, excellent purchase also started in the first half of the innet sports shoes project.

It is reported that for the creation of subversive sports shoes, excellent purchase from the international well-known sports companies to dig more than a senior designer, and with the domestic long-term production of internationally renowned sport brand sports shoes factory cooperation, after six months of design, research and development, testing, launched two series, 25 sports shoes merchandise.

It is understood that as the introduction of the Sports Shoes series--innet series Air cushion shoes, excellent purchase using the current specifications of the highest "innet MAX" full palm air cushion technology, the technology has the most powerful slow shock technology, can minimize the knee, bare joints in the movement of the impact, Increase the bounce power. At the same time, its original air-stent air cushion support technology, so that the air cushion is better protected.

At present, innet sports shoes are currently in the final commissioning and testing work, the goods are expected to be in mid-September pre-sale, September late in the global release. On commodity prices and listing activities, the purchase will be announced at a later date, but it is understood that the market will be much cheaper than thousands of dollars. (Lin)