The advantage of bidding ranking in search engine optimization

Source: Internet
Author: User
Keywords Baidu Promotion
Does your enterprise do http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine marketing?" Do you know what's going on in the bidding rankings? Take a look at this article. Little head bidding assistant to give you a detailed explanation today.   Although now the search engine optimization in the domestic development quickly, or even to the extent of the hot, many companies and large network operators have invested funds and technology to optimize their website, and then promote the rankings in search engines, but not all sites are suitable for SEO, contrary to search engine optimization, Bidding rankings in the network marketing still has its own many advantages. Little head bidding assistant to give you a detailed explanation today.   More prospective customers will come to your site   We have a great intention to buy products or services to customers as prospective customers, if your site in the shopping search engine to do the bidding, you will find that access to your site from here will be more than other access to the conversion rate is much higher, Because most of these searchers are ready to buy, a sales order can be generated as long as they are properly guided.   can play an immediate effect   do SEO to see less than one months more than three months or even half a year, to see the increase in Web site traffic, it can be said to spend a lot of time on the details of the site to adjust and improve. On the contrary, bid ranking as long as you do a good landing page and advertising words, through a short span of a few days can be completed, advertising online immediately after you can see visitors into your site.   Upfront cost is not high   if you do Google adwords keyword bidding, the minimum start-up capital of only 100 yuan can put your ads on Google. If you do Baidu keyword bidding will require 3600 yuan to start your account, it is said that some places (Guangzhou, Shenzhen, etc.) has been the price has risen to 5600 yuan.   only need to click on your site's visitors pay   bid ranking is the CPC pay-per-click Advertising mode, only when the searcher by clicking to reach your site, you need to pay, if you can do a very friendly customer experience, then you are the return of the bid ranking is very substantial.   Unlimited keyword   search engine optimization seo is a good choice, but the number of target keywords is a natural limit, as the landing page increases you will find that the need to add new landing page, the key words become more and more inconspicuous, will produce a lot of similar pages, Block keywords in the search engine's natural rankings. And bidding rankings obviously will not be affected by this factor, you can for different searchers to build N keywords landing page.   Adaptability more powerful   SEO effect is very slow, if you have a product of insufficient inventory,and natural search rankings will continue to attract a large number of visitors to your site, even if you make adjustments, the search engine will take some time to reflect. If you put a promotional product in place, it will take a few weeks for the search engine to reflect the new price, and it will take a few weeks to return to the normal price after the promotion is over.   On the contrary, these worries do not appear in paid search, which can be adjusted as soon as these changes occur. A product has no inventory, you can stop buying these keywords, the price changes immediately to the advertising words to adjust, you can continue to adjust the keyword advertising description and ranking, so as to maximize the conversion rate. Of course, you can improve the keyword landing page at any time, you have absolute control over your advertising, which is unmatched by any advertising media.   Finally, although bidding rankings have many advantages, paid search is not for everyone. If you are selling low-priced, Low-margin products and your conversion rate is too low, you will find that advertising costs are much higher than the rewards. Many non-commercial and non-profit sites are also unsuitable for bidding rankings. Therefore, you need to decide whether to use the bidding ranking according to your own actual situation.
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