The aftermath of price war: the first choice for the book to become a power trader

"Books do not make money, from the line has been losing money ..." constantly have http://www.aliyun.com/zixun/aggregation/7578.html "> Electric business Enterprises in the expansion of the book category to Phoenix technology.

As an entry into the category of E-commerce, books with its low threshold, the characteristics of standardized operations, to become a large number of electrical business base category, with Suning, Jingdong, Tencent, the cat and other companies to join the book War, more companies show a fighting, enthusiasm does not reduce the trend.

Price war accelerates the enclosure of electricity quotient book field

An electric business practitioner to Phoenix Technology revealed that the book as an important promotional category, in all categories of E-commerce, is one of the more convenient operation of the category, the supply chain management requirements are not complicated. To improve user stickiness, increase user Repeat purchase rate has played a certain role in safeguarding.

As a book category of the Forces Nouvelles, No. 1th Store chairman Gege Phoenix Technology, 1th stores 600,000 books have been all online, take shop shop business model, later will also introduce E-book business.

1th stores in the establishment of four years before the choice to enter the book industry, it can be seen that the book business is not in the 1th shop in the key development planning, then the election at this time to enter the book, is not a brain fever move.

According to people familiar with the 1th store, as the price war spread, accelerated the electrical appliance Business Enterprise enclosure plan, and books to the greatest extent to retain users, and attract old users, this is not to enter the first-line brand of the electric business shop 1th is an opportunity.

Low price is the key to getting goods

As an established book dealer website, Dangdang CEO Guoqing in the media this week, said, when the owner of a group of books by the accumulation of loyal users, can drive other categories of sales.

Facing the fast-entering competitor, when insiders say to Phoenix technology, when the book has been operating for more than 13 years, and blunt book water is very deep, not as easy as outsiders think, books and 3C digital products such as sales have a certain commonality, the book depends entirely on the category of richness, if there is no patience to insist, It's not that easy.