The age of "female economy" comes

The age of Chinese women's consumption has come quietly.

In the promotion of social and economic development, the women play a more and more role important , they are new forces in social change, is slowly changing the Chinese household consumption structure. In the era of the rise of the electric quotient, there is no doubt that women have become the main consumer.

So in the future business competition, who is in control of the live women's heart control Woman's purse, also means to grab the female consumer market this big cake.

The age of "female economy" comes

In the increasingly mature consumer market today, women gradually occupy the absolute dominance of the consumer market. Women consume 7 times times as much as men each year, and female consumption becomes a new economic growth point in the market. As a household consumption structure, the main impact of consumption patterns and household consumer purchases of the main implementation, there is no doubt that the woman's purse is every merchant's coveted cheese.

By 2014, the world's total female income will reach $18 trillion trillion, according to the World Bank, and the world's female-dominated annual consumer spending will reach $28 trillion by 2014. The British Economist magazine uses the "female economy" to depict the global women's contribution to economic development.

The correlation analysis holds that women contribute more to world economic growth than new technologies. Women's economic income and purchasing power increased, prompting more businesses to women as the main consumer groups, from the perspective of women to design and promote products. Jewelry, fashion, cosmetics from needless to say, in line with the female "taste" and specifically designed mobile phones, laptops and so also loved. Women are also becoming important consumers of automobiles, houses and securities funds. In the development of the Internet, some e-commerce sites for women's market have also developed in full swing.

A survey of women consumers Online shopping, published by MasterCard International, shows that women who shop online do not only outnumber men in numbers, but also have higher frequencies of online shopping.

China's largest E-commerce trading platform Taobao data show that the total number of female sellers have been flat with male sellers, nearly 50% Taobao shopkeepers are women. Earlier, the Chinese Women Entrepreneurs Association executive Vice President Schinqi on the Status of Women entrepreneurs analysis, China's current number of women entrepreneurs accounted for 25% of the total number of entrepreneurs, and Taobao nearly 50% of female entrepreneurs accounted for is far higher than the proportion of female entrepreneurs online.

Electricity dealers bring in new consumption patterns

10 years ago, it was hard to see how we could live with our lives. The chocolate bar is followed by a white trench coat and a pink turtleneck sweater. "Ding dong, Ding dong," The doorbell is still ringing, that is the children to see the extra-curricular books and to the husband of the new buy shaving knife is in the line of fire shipped ...

Shanghai Wang Jie Jewelry Gallery Executive director of the Liao group on this deep feeling. As the operator of the entity shop, she thinks, the net buys can make the modern woman saves time and effort, in the lunch break time, can put the child's urine not wet, parents ' jacket, the husband loves to eat the beef waits all in the on-line to buy, the peace of mind waiting for express delivery. At the same time, save money is also one of the important factors that women like online shopping, group purchase let women feel the economic benefits of pleasure.

In the summer, Wei Wei is the electric business practitioner, is currently the deputy general manager of the Connaught Wheat Network. Because of the working relationship, she contacted a lot of women who are keen on online shopping, she talked about, like to buy the female age span between 18~40岁, can be said that perceptual and rational coexistence, the choice of commodity fashion, trendy majority, and these people are most concerned about the problem, gradually from the security, Whether the price transfer to the goods bought is consistent with the business information, is not real, this is a great progress. Specifically embodied in the details, female online shopping consumers have four characteristics:

Feature one, female consumers are very good at parity. This parity begins with the physical store in its local business district. Almost half of the online shopping women's bags have a small book, nothing to go to the entity stores, meet the favorite merchandise, note the brand and the number, and then the Internet to find the lowest price sellers to bargain. This is what the industry called "copy number Clan", "fitting family". Geographically from Hangzhou to Beijing, Shanghai and then spread to the whole country, mainly white-collar workers.

Feature two, advertising guide. Advertising is leading people's consumption behavior, this is not false, especially women. Who's advertising more, think of whose goods good, a look at the price can also accept the style, the next single action will be much more deft.

Features three, Taobao complex. It is an indisputable fact that Taobao has guided the consumption habits of Chinese netizens. Some people think that the price of the internet is much cheaper than the real shop is the natural thing, but also bargain, this part of the people will not think about the cost of the seller. Today, this is a large number of groups, keen on online shopping but still lack of online shopping, they do not want to think of the screen that the head is a personal seller or business, their own fancy is authentic or fake. This part of the people do not understand consumer-to-consumer, the essence of the difference between the two, online shopping disputes are produced. and the real consumer sellers, especially the manufacturers of direct sellers, the consumption of disputes is relatively much less.

Feature four, the center of gravity gradually turned to the nature of sellers. This group is gradually forming, mainly white-collar and intellectual women. This part of the people know what is called the seller, know that the sellers are enterprises, know when, Jingdong, etc. is since the purchase of self-marketing, know that such sellers are the manufacturers themselves. This part of the people do not think too much about the safety of shopping, and gradually close to the nature of the net shopping: the style of goods, quality, delivery speed and price comparison. There are shopping needs, they will first choose their familiar and trust the site, did not find the ideal product will go to other sites to find.

Electric trader Changing female consumption psychology

Any consumer in the process of purchase psychology is experienced by the motivation, perception, learning, attitude to action changes, and consumers in their long-term consumption in the process of purchasing, traditional channels have formed from the collection of information, comparative evaluation, attitude towards the purchase of payment habits.

However, there are many aspects of the Electronic business era and the habit of buying in the traditional channels is very different, or even completely.

In this respect, He Weijun (China), chairman of the Enterprise Group, pointed out that online shopping for consumer psychology and behavior habits have changed. The characteristics of female online shopping are as follows: first, the acceptance of online shopping attitude. Men's ability to accept new things and change their habits is stronger than women's, so men are more likely to accept online shopping than women. Early online shopping products to 3C products and books audio-visual categories, in addition to these goods more suitable for online shopping factors, the larger main reason is that the purchase of such goods mainly male consumers. Subsequently, clothing, shoes, hats, leather goods and bags are mainly male style. Secondly, in the recognition and acceptance of online shopping, the characteristics of female consumers really show up. Men in the Internet to ignore the experience of goods, and women in the online shopping will be biased in line with the experience of the goods, and even after the goods have to supplement the experience, so the net purchase of returns and Exchange behavior is much higher than men.

In addition, women are still more sensitive to price than men in online shopping, and extended to the freight and promotional sensitivity, performance for the price factor in the online purchase of fake and low-quality goods, more easily for the thin cost of the expense of the purchase of a number of products, more easily accept the online low price promotional activities. It can be said that the rise of the 2010 group buy most of the female netizens sought after. This part of the group in the online shopping is far less than men pay attention to privacy protection, goodwill protection and payment security, so men will generally choose large sites and pay a safe purchase, but women are very easy to be some of the small web site or cheat site attracted.

However, female online shopping still shows a group, trend and interactivity, that is, more willing to buy on-line after the online and offline with others to share, promote and discuss. Easy to be influenced by others to do online shopping, or in the recommended sites to choose products. In addition, women's possessive desire also embodies the urgent expectation of logistics and commodities after placing orders. In fact, most of the electric operators choose the Third party logistics, logistics time and cost, female buyers on the network shopping flow process attention is much higher.