The ambitions of 30,000 community convenience stores have been unveiled by the Shun Fung new store project

　Shun Fung New store project has been exposed, and in these 30,000 community convenience stores behind, but also hidden Shun Fung will be big power business ambitions.

According to people familiar with the situation, Shun Fung opened the first batch of 523 stores, will be settled in the country on May 1. This figure is far beyond the early industry forecast of 300. The above-mentioned people pointed out that at that time, the virtual container of Shun Fung New store, display window and other important resources will be fully open to the retailer.

"At present, mainly in the entrance window display samples to meet the user online experience." At the same time, in the shop poster, two-dimensional code wall to place virtual goods, through the phone scan code, direct jump to the brand of Mobile mall. "A shoe business to tell billion power network, then Shun Fung is likely to integrate commodity resources, and focus on building belong to shun Fung Line on the mall entrance."

The business revealed that has been carried out with the local shun Fung new store to discuss cooperation. First opened in the local Shun Fung new store will reach 30, in addition to footwear, imported food, daily necessities (such as Heng-an diapers, toilet paper, etc.) will also be placed in Shun Fung new store "shelves."

And as the depth and breadth of the category increases, a kind of shopping based on the line sweep code, merchant delivery, to the shop or door-to-door of the new type of community virtual shop will be born. Once shun Fung to build its own electric business platform, merchants can directly from the offline display to the line, thus completing the reverse O2O Open platform mode. Future users can directly enjoy in the Shun Fung Electric platform under the single, and enjoy Shun Fung distribution, or to shun Fung convenience store to mention the convenient service.

Industry forecasts, Shun Fung if the establishment of electric business platform, in the Shun Fung optimization based on the expansion of open; But as shun Fung new store to share with the online platform of a brand-new background system, choose a new electric business platform is also a O2O way.

Clearly, shun Fung new store not only to meet the convenience of services, but also to the vast retail market ambitious. In particular, after the early convenience store test water stranded, shun Fung redesigned "third generation" new stores, seems to have a larger pattern.

Previously, according to the results of the picture showed that Shun Fung new store and Apple stores very close. In addition to the product display function, but also added more experience venues, such as digital, video game products Interactive zone, customers in Shun Fung shop can even play games. At the same time, Shun Fung New store also provides logistics, advertising display, virtual sales, pre-sale, fitting rooms and other services.

"Not only to meet the user experience, Shun Fung New store will become the future of the Merchant's own warehouse and advertising display, brand operators can be in the store to obtain the opportunity of exposure to the brand, Shun Fung has indirectly become the Distribution Agent point." According to another businessman who declined to be named, the price of the ad wall resource of Shun Fung New store is roughly 100 yuan-200 yuan/month/shop. If according to the first 523 stores calculate, all spread out, a year need to put about 50.6 million yuan. And if you want to be in the experience area on the shelves (or counters), the price at 400-500 Yuan/month/shop, a year of single shop input to 5000 yuan.

In addition to advertising fees, shun Fung new store every sale of a commodity will also be extracted into. If you calculate the last kilometer of the distribution service, Shun Fung's revenue model will become more diversified, there seems to be a reason to cover the various costs of open shop.

To the merchant, the consideration will be the problem of the cost of the goods being paved. For example, only regional cooperation, or national. "Even if it's just a sample, more than 10,000 of the 20 samples are covered by more than 500 stores, which is a hard cost for companies to stock up," he said. "There are businesses pointed out that early distribution, if the day to meet the delivery of Fung, may not be the same as the business of the warehouse is also difficult."

Industry analysis, in view of the previous Shun Fung convenience stores, businesses do not China, in the search for brand exposure and cost structure between the need to consider more clearly, from the regional market to try to break, perhaps a good choice.