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Entrepreneurial State website (www.cyzone.cn) is a Chinese entrepreneur's community and media platform, is a pioneering vertical portal site, currently in the Chinese venture capital field of the site has a leading position. PR7, Baidu included nearly 50000, snapshots within 24 hours, Alexa in the 10000 fluctuation, daily average IP traffic 94800, daily average PV browsing volume 511920, such data so many of the same industry website exclaiming, below I will briefly analyze the operating mode and advantages of the entrepreneurial state.
Entrepreneurial state is a vertical portal supported by a large company, which has a more obvious advantage over horizontal portals and other sites of the same type:
I. Economic strength
Entrepreneurial state by the United States International Data Group (IDG) and the Qing Branch group jointly established, IDG is the world's largest VC companies, economic strength can not be underestimated. Qing Ke Group is one of the largest VC companies. There are two funds injected in a large number of technology, sales, promotion and other personnel support, the Web site development at its zenith.
Countermeasures: Small and medium-sized enterprises in the economy do not allow the situation should not blindly imitate, the end is not the Lauburo is not Lu and eventually, the proposed Web site business value does not seek to find their own advantages, to play their own advantages, in order to be able to obtain the investment of VCs or angel of the favor.
Second, magazine promotion
Entrepreneurial magazine can be called Entrepreneurial magazine's first brand, not only the print version, there are online electronic version, this magazine in the Entrepreneurial State's website promotion has an indispensable position.
The first is the electronic hybrid, in many websites to promote the way there is an e-book marketing, although the concept and application of e-books have been in a certain field has been popularized, but because of the e-book marketing research of individuals or institutions very few, e-books as a marketing tool advantages and not more people recognize that, So far only a small number of network marketing experts and some more prescient High-tech enterprises in the use of this unknown secret weapon. There are several advantages of E-book marketing:
1 freer and cheaper than print ads (including traditional and internet)
2 more accurate than email marketing
3 more effective than AD league
4 more vitality than soft text, activities, etc.
Currently in the use of E-book marketing of large company websites have Baidu, Alibaba, Sina and so on.
Next is the print edition magazine, the printing edition magazine cost is high, spreads the speed to be slow, the dissemination scope has the localization limitation, but the pertinence and the exposure rate are relatively high, simultaneously also brings certain economic benefits. At present, the most typical of the Web site is mainly printed magazine "Computer newspaper", "computer enthusiasts" and so on.
Countermeasures: Small and medium web sites can be vigorously replicated in this regard, in the case of economic permitting, electronic and print magazines may be issued at the same time or electronic magazines as the main printing magazine as a supplement. If in order to save money and based on geographical disadvantage, can be issued by the main electronic magazine, electronic magazine production software cheap, the production process is simple, less manpower consumption, low cost, is a good choice for small and medium sites.
Third, offline business Exchange
The Entrepreneurial State Hero Club is also a more direct and convenient exchange between visitors and entrepreneurs, as is the popular "fan Exchange" today. The network is only a medium, between the viewer, the visitor and the website host Party does not have this deeper communication, simply relies on the text the communication sometimes very difficult to establish the long-term interest relations. There is a saying that "meet three points of love", offline business fairs can more effectively pull into the distance between the host and visitors to the site. Xiamen Small fish community often hold some offline activities, which makes members more satisfied with the degree of dependence.
Countermeasures: Small and medium Web sites can not be held in the case of a nationwide regional exchange, seminars and so on.
Four, high-quality team of Experts
Entrepreneurial state has its own "Advisory board", which has many of the top figures in the same industry, such as the Shong of IDG, the media in the Jiangnan spring, the new Oriental, such as Yu. With domestic and foreign large sites to establish partnerships, to a certain extent, improve the authority of the site and visitors to the site Trust degree. At the same time, the entrepreneurial State has a group of product development, product sales, editorial reporters, technicians and other first-class operations team, which is a Web site can be a major factor in the rapid development.
Strategy: Small and medium websites in technology, lack of personnel, to strengthen the staff's own quality, employees can gradually "omnipotent", which I have experience, as if a personal webmaster, when the Web site editor at the same time to act as a web designer, SEO technician, website sales, such as the identity of the body is omnipotent. The second is to spend more time, fewer people, weak technology, but Ken is not afraid to endure hardship, spend more time, to a certain extent to make up for deficiencies.
V. the time of birth
Entrepreneurial state was founded in January 2007, in 2003-2008 This period of time is the best time for China's web site development, this period of time the Chinese Internet is maturing, in the software and hardware innovation and perfect situation, In the past the advantages and disadvantages of the site and the future of the Internet to the correct analysis of the site is the most vitality. Less competition in the same industry, the policy is more stable, the Internet environment in security equipment and security software, the continuous progress of the more secure, the site established in this period is more advantageous, in a few years after today is the vast station.
Strategy: times are inevitable and contingency development, decisive, do not have to miss the opportunity to lose heart, as long as the use of developed mind and strong limbs, success will be far in sight.
The above is my initial analysis of the entrepreneurial State site listed five points of advantage, of course, a site's success is not only rely on these, a successful leader is also an essential role of entrepreneurial team, the leader's forward-looking strategy is also about the success of the team.
Let me talk about the main mode of operation of the entrepreneurial State
The internet has entered the WEB2.0 era, if a site is simply to visitors to show their own articles and results, it will be a web2.0 under the failure of the site.
There are several main functions of the website operation mode of the pioneering state.
1, information portal, this time in web1.0, is simply want visitors to show the topic of the site under the relevant content, more intuitive, targeted strong.
2, the combination of SNS and blog, blog and SNS can be described as the web2.0 era of the iconic products, blog and SNS appear so that the site and visitors are no longer a simple relationship between the grant, blog and SNS to make users and users, users and the interaction between the site more direct and effective.
3, classification information System, classification information system similar to the early Yellow Pages. Entrepreneurs in the search for entrepreneurial projects can be more intuitive and convenient, but also to the site to bring certain economic income.
Website to achieve the above function is not difficult, now the CMS system is popular, and the function is increasingly perfect, but also to open source or free direction, the Internet can easily get the above program.
Through the initial analysis of the website of the pioneering state, several conclusions are mainly drawn.
First, all operations on the basis of the economy, abundant capital is a website operation of the lowest support point.
Two, regardless of black cat white cat, as long as can catch mice and not illegal is a good cat. Web site operation can not have too much limitations, learn from experience, relax thinking, the best to achieve the realm of Pegasus have the right to empty.
Third, teamwork ability, this is to do anything must have, if there is no team, it will be "a group of men and a group of women," Ma Yun, if not "Alibaba 18 Arhat", I believe that today's business-to-business flowers are unknown.
Four, the top team core leadership, a team again great unity, no core leader, that also disunity. And the leader's quality is high, the reason that can become the leader is because this sheep has the other sheep not to have the quality and the skill which is advantageous to the team.
This article address: "Eden Net" http://www.edenw.com/tech/site/plan/2010-07-20/4810.html