The artificial festival of electric Giants

June 18, the calendar is not worth the memory of the days, but now with just to the United States on the successful listing of Beijing East suddenly became well-known. Because it is the "birthday" of Jingdong, Jing Dong also put its own birthday ready to play a new artificial shopping festival. Playing "in the middle of the year" in the guise of a big, Beijing-east throw heavily, online offline crazy dozen ads, a great challenge to Ali "Double 11" to promote the potential.

In order to let 6 18 hit the exclusive brand of Jingdong, Jing Dong resorted to all the tricks, whether it is in the World Cup TV live Hot Dance ads, or bus platform on the large outdoor advertising, is undoubtedly in the Chinese people to show a new "shopping festival" arrival. For this year has been hampered by sluggish sales of businesses, the Beijing-East construction of the new "shopping festival" to bring them a lot of vision, want to see in the Beijing-East carpet advertising bombing situation, can sell more than 35 fights. And for this year's weak income growth of the working-class, want to in June, the traditional sales off-season to pry them not a thick wallet, the Beijing-East discount strength may be unusual.

Facing the Beijing-East strong "shopping festival", the industry's views are mixed. Some people think that the Beijing-east move is nothing but a successful listing of the United States on the spring breeze, posing as a "covenant" Ali posture, to domestic and foreign investors "show muscle", its ability to get people's approval is still a variable. Others believe that, in the context of the current weak overall sales, the Chinese people have consumed Jingdong, its in Ali, Suning, Gome and other electric power business giants on the consumption will naturally weaken, which will cause the strong rebound of other electric business giants, staged a new electric dealer shopping "full Wukong", the result can only be "price war" One after the other, nobody can be the last winner.

Sure enough, for the Beijing-East launched the "Middle of the year," and other electric business giants how can let Jing dong alone in front of the United States. Suning before 6 18, with the help of World Cup marketing gimmick, first launched a 5 consecutive days of preferential promotional activities. Gome is directly to choke on the Jing-dong, direct to the price of the East Beijing service is not in place, but is to want to go to Jingdong Shopping Festival "market" consumers heart worries, dispel the idea of consumption, of course, it is best to divert to gome consumption.

Jing Dong's "in the middle of the year to promote" encounter with the home appliances business giant encircle, this result certainly in Liu's expected. After all, after Ali's "double 11" year-end promotion has already taken shape, it is indeed difficult to create a new "shopping festival" for electric dealers. However, just as the Chinese internet giants are being said to be overtaking the American internet giants in the corners of the world, the first Chinese to have a global network of shoppers, and a few more electric dealers "shopping festival" can digest, but the premise is to let consumers buy affordable, buy to rest assured, buy joy.