The basic knowledge of long tail keyword construction

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the search engine network promotion, no matter which industry which site optimization we can hear "long tail keyword", visible long tail keyword in SEO optimization of importance, but many novice friends may be the concept of the tail keyword is not very clear! Today I give novice friends a rough talk about the long tail of the keyword knowledge.

First of all, what is the long tail keyword?

Baidu Encyclopedia has detailed instructions, here simply cited interpretation: "The site is not targeted keywords, but also can bring the search flow of keywords, called long tail keyword." I think the long tail keyword can be understood as follows: The competition is small, the goal is clear, has the certain search quantity the word.

Here's a brief description of the medical profession: if a certain area of a gynaecological hospital website, we are generally in the region plus hospital, or add the Department and disease name as the target keyword, such as: Shenzhen Gynecology Hospital, this is our target keyword, its competition is relatively large, search index is comparatively high. Around this target keyword we can do: Shenzhen gynecological disease Treatment Hospital, Shenzhen Annex inflammation Treatment Hospital which home good similar words, its competition is small, the search target is relatively more clear, also have a certain amount of search, is what we usually say long tail keyword.

Why do we have to do long tail keywords?

In fact, it has been explained above, 1, competition is small relatively we do not have to spend a lot of energy to optimize it. 2, the goal of a clear conversion rate is higher. Perhaps the search for "Shenzhen Gynecology Hospital" users just want to know about Shenzhen gynecology industry related knowledge But search "Shenzhen treatment Annex Phlogistic Hospital which home good" user 80% is the need for disease treatment. 3, there is a certain amount of search, can bring us direct benefits and brand expansion. Personally think that as long as it is possible to search the word can be made into your long tail keyword, if a long tail word can only bring you 1 IP, very little, insignificant, but buddy, do 1000 words? For the medical website, this is the yuan that is shining white. Of course you might say 1000 words is not practical, but as long as perseverance, you dig a word a day, there are 365 words a year, not every word will only bring you 1 IP, and even more, some long tail words can give you a day than the target word flow is more. Of course, this is only the author's personal point of view, SEO needs the actual operation, remember.

So how do we dig long tail keywords?

Continue to talk about my thinking mode of operation, concrete how to dig you should have a lot of ways. 1, add the region to the keyword. Added doubt. 2, more to see your traffic statistics, there will be unexpected gains. 3, use the keyword expansion tool, judge and choose some words. Here is not much to say, we have laotaibuxiao no matter what learning, learning should be thinking, not primary school when one plus one must be equal to two; even we can do "wrong" words to do long tail words such as: "Deputy Hospital"

Finally, how to optimize the long tail keyword.

Before you make a long tail, you have to make sure that your long tail word related articles are included in the engine, did not include you do 20,000 long tail words on your website, are eunuchs on the brothel. Here are some points to note: 1. The overall optimization of the site, not to say how good the site rankings, at least to keep the engine to update, the snapshot to keep up (or that sentence, you must let the engine included in your page article) 2, long tail words inside the content of the article to do, You can not go to the Internet to copy a random article or the long tail word irrelevant, personally think the best original, illustrated. 3, inside the chain do well, other pages mentioned this long tail word link past, do not deliberately, naturally good. The other H1, title, description, etc. will not be described in detail.

The article is submitted by Shenzhen Beauty School (www.szxsdmy.com). Reprint Please specify, thank you!