The basic principles, precautions and operation rules of website keyword selection

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Select the Site keyword is the site planning period of important matters, the site in the future long-term development plays a decisive role. If the keyword selection is not appropriate, sometimes you will be trapped in a cut-throat tactics of the Red Sea, to face the brutal bloody, sometimes will be mistaken into the desolate swamp, only in the helpless desolate difficult trek. On the contrary, if the keyword selection is just right, then you are likely to find a former not found in the blue sea, you can enjoy in it, play a multiplier effect. So how do you pick the right keywords? Don't worry, I will be from the basic principles of selection of keywords, selection basis, operation steps three aspects of the key points to select the attention and basic methods, and finally give a constructive operating norms. You can refer to my Site free-themes-complete.com reading, will certainly help you.

I. Basic principles

1. To ensure that the target keyword has a certain amount of search;

2. To ensure that the Target keyword competition is not too intense;

3. Ensure that target keywords can bring directional traffic to the website;

Two. Selection basis

1. Content related. Require the target keyword and the content of this site has a greater correlation, the rate of conversion of visitors is high.

2. The number of searches, the competition is small. Through a large number of meticulous keyword mining, search for a relatively high number of searches, the competition is relatively small keywords.

3. The main keyword should not be too broad. On the one hand, broad keyword competition is generally larger, the cost is higher; on the other hand, the broad keyword conversion rate is low.

4. The main keyword should not be too narrow. Too narrow the number of keyword searches is low, even unmanned search.

5. Keyword business value is higher. For example, for a website that sells television, the "LCD TV principle" is less commercial than the term "LCD TV price". Try to analyze the visitor's psychology and intention from the key words.

Three. Procedure

1. According to their own site, try to summarize site keywords, get seed keyword SK (seed Keywords);

2. According to the SEED keyword SK, use the keyword to expand the tool, the generation expands the SEED keyword Esk (Extension seed Keywords);

3. According to the development of seed keyword Esk, looking for the competitor website CS (competition Sites);

4. According to the competitor website CS, looking for the competitor website Keyword CSK (competition site Keywords);

5. Will expand the SEED keyword and the competitor keyword combination, obtains the basic key word BK (base Keywords). BSK = ESK + CSK.

6. According to basic keywords, the use of keyword extension tools, etc., to generate extended keywords EK (Extension Keywords);

7. The manual analysis expands the keyword, obtains the final target keyword TK (target Keywords).

8. Keywords flow forecast, flow change trend analysis (seasonal change) and so on.

Four. Working standard

1. Keyword analysis of their own site, how to obtain seed keyword SK (seed Keywords):

1 must first clear their website: What is the content of the site? What kind of service does the website offer? What is your main business? What kind of problems do you solve for your clients? Who is your client? Their age distribution? Their preferences? When do they surf the internet? What do you usually do on the Internet? If they visit your site, What kind of content is generally interested in? How long does it take to browse? Will it come again? Who is your competitor? What competitive advantages do they have? How big is their size? What are their flaws? Where is your profit point? What are your risks? What is the development direction and strategy of the website in the next 2-3 years?

The above points, not to think about it. You should think about it and write it down, and look at it later at work.

2 Brainstorming session: According to the overall situation of their website, from the perspective of visitors, they may search what words? What words are relevant to your site? A person's vision is limited after all, organize their own team to discuss the issue of communication. Encourage everyone to get along with all the words that may be relevant. At the meeting you can put forward their own ideas, for other people's ideas can only say "good!", "Beautiful!" And so on, can not deny other people's views. Ensure that only a lot of the site's keywords can be collected.

2. The method of developing seed keyword by seed keyword:

1 The use of Google's keyword expansion tools to expand, Google's keywords to download as an Excel file, in Excel to merge all the relevant words, delete duplicates and search for a very low keyword, sorted by the number of searches. URL: http://adwords.google.cn/select/KeywordToolExternal

3. According to the development of seed keywords, to find competitors website:

1 The use of Google search to expand the seed keyword, extract the first 3 pages of the search results in the short domain name of the site, the search results into Excel, statistics short domain names in the number of keywords appear. The top sites are the main competitors. Store competitor site data for standby.

4. According to competitor website, search the competitor website keyword:

1 in Google's keyword tools to enter the site of the competitor website, click on the search to get the Google keyword proposal for the competitor's website.

5. Will expand the SEED keyword and the competitor keyword combination, obtains the basic key words:

1 The above two parts of the data are merged into the Excel table, excluding duplication. Get the basic keywords.

6. The manual analysis expands the keyword, from the following several considerations:

1 Arrange all the keywords according to the global search quantity reverse order + competition degree positive sequence;

2 Search for more than a certain range of keywords, the least competitive degree of 100 keywords;

3 Thinking about the commercial value of each keyword, excluding the keyword without commercial value;

4 According to the Search volume competition procedure commercial value obtains 5-10 core keywords.

7. Estimate keyword Flow:

1 To determine the goal ranking, according to their own personnel scheduling, capital investment, competition, implementation difficulties, etc., to estimate the number of key words can reach the rankings.

2 estimate flow rate:

Keywords

Google Month search times

Expected rankings

Click

Projected Google traffic

K1

67300

9

2.8%

1200

K2

12323

5

12%

1342

K3

34322

7

3.4%

80W

Total

3448

3 keyword fluctuation:

Long-term trends, seasonal fluctuations, hot spots

Above I introduced in detail the Website keyword Choice Basic principle, the attention matter and the Operation standard. If you have any questions or you hold different views, welcome to Exchange qq:395114415. This article by the surging original starting. Reprint please indicate the source http://www.free-themes-complete.com, thank you for your cooperation!