The beginning of commercialization of video platform, the aquatic fresh electricity dealer

　Fresh electricity business, a man to chase the Blue sea, this LAN has a few batches of players to enter, after several times after the baptism of sand, the remaining well-known head of the players still failed to achieve BR, even if the local can play smoothly, under the overall situation is still difficult to cover up the situation.

It is because the blue sea is still blue, including the electric business platform, logistics, agricultural products and the media in all areas of the people want to King's Landing, there are a lot of local businessmen do. The thought of the fresh electricity business chain of the business has become saturated, no one would have thought even the video field of music also joined in a piece, really is "everyone can be fresh." In fact, this is more like the video industry to the real electricity business test water, can make fresh naturally also can make clothes, how do you stay?

Try aquatic Fresh Electric dealer is the beginning of commercialization of video platform

Video platform to try aquatic fresh this field, on the one hand is because of the bright fresh electricity business market prospects, all sentient beings fresh electricity business Although the gimmick is not small, the cold chain logistics and other factors, there is no real industry giants; On the other hand, the good fresh electricity dealers do not have much to do with agricultural products, but to logistics, Media and other industries cut into the fresh areas of the majority of businesses, to do fresh, give the video platform a certain degree of confidence; third, if other industries from the fresh electricity business is some distance, video platform and TV station is a distance from all industries close enough, as long as a program can shorten the distance between the platform and the industry.

Viagra's understanding of the video platform, and the concept of Tian Shi, vice president of Business Solutions, from Internet Tools + effective business of the definition point of view, music video platform from the beginning of the birth has been doing the content of the electricity business State. The previous video platform to do the category is partial virtual content, such as homemade dramas, TV dramas and pictures. Film and television works of a business brand integration, two will also derive their own brand products, such as the combination of film and television drama costumes and plush toys, and now enjoy the leap into the field of fresh electricity, that is, from the virtual category to achieve the actual category, is also regarded as a music to the overall ecological layout of the program.

The era of resource integration channel cooperation nothing is impossible.

Here we do not talk about the disadvantage of the video platform to do electricity, because the current all the merchants are fastidious about light and block mode, the industry chain the shorter the better, crowdsourcing mode of business more and more. Or, businessmen have abandoned the idea of dominating the whole industry chain, but more and more attention to channel cooperation and resource integration, sufficient resources to have enough commercial liquidity. In this mode, businesses have their own reliance on a little or several resources, other short board parts to the cooperative business to do, the resources of all parties to share, and do not have the strength.

Brisk mode to millet entrepreneurship began to be widely concerned about the industry, is now the favorite of all entrepreneurs. Video platform is influenced by the mode of TV station, it has been exploring the business model of channel cooperation, and there is no suitable model. "China on the tip of the tongue" and Taobao platform cooperation directly broke the video platform for years of exploration of the model "island", television can do, video platform has enough strength to do, the response is more advanced.

For the music view, its advantage lies in the fresh electricity quotient around the music view cloud, video tools can do the entire product line expansion, including music video, homemade drama and star resources, can be based on the joy of life to do the entire brand marketing resources docking, for example, brand implantation, happy life of each fresh category in the whole industry chain of music as the implant. In other words, as long as the music to do their own video program is good, the other aspects of the fresh electricity supplier to the "happy life" or other electronic business platform to do, which is much simpler.

With the TV station as the starting point, the mode of video link electric Quotient is rising

Can the mode of TV shopping become the starting point of network video dealer? Viagra believes that online video shopping and television shopping compared to the biggest difference is that the interactive, network video can engage in some interactive discount promotional activities, users in the entertainment at the same time to create the desire to buy, this is not easy to do the TV station. We can imagine in a program, the actor's clothes and other props can be synchronized display on the side of the video, the audience can immediately understand the information of props, and if there is a file on fresh food programs, is not justifiable to display the product information on the side of the screen? So, can links point to a certain electrical business platform?

Network video can also be more lively some, now the micro-film, light comedy, as well as food class programs, video production team more and more, the cost is relatively low. and similar to the "China on the tip of the tongue" and "12-way Feng" and other programs such as the test of water, also let the video industry to see the new business model, the advantage of video site lies in the production of the program and broadcast, so across the line to "food" mainly fresh electricity business is very normal, in the future may also cross into other models.

This is like an app corresponding to an industry, the same program can also correspond to an industry, TV programs are the industry from the media, through the program to connect the industry and the audience, but also more. The past is mainly entertainment industry, and then the fashion industry, in recent years more and more programs for more industry, basic necessities are involved. Video platform, program, industry is the Trinity, directly to the program content to do the industry inside, more professional, and business cooperation is the overall strategy of the project, this is also divorced from the boring traditional forms of advertising, a program can achieve multi-party mutual-win.

A lot of people in the industry have to enter the fresh electricity business industry has made a statement, and everyone slightly different, Viagra is more from the video industry and business model to do a few analysis, say these.

Wang Jiwei, jiwei1122, micro-letter Mcjave, micro-bo @ Wang Jiwei-.