The big electric business platforms are at war

As Xu Liang, vice president of Tencent's holding strategy, said, the PC field is over, but the battle for mobile platforms is just beginning. For the development of mobile terminals, there are still many opportunities in this area, this is perhaps the power of the electricity quotient of a point, the major electric business platform have war.

First, Fank: strive to serve female users to expand more products

March 28, 2013, where the CEO aged in the annual meeting of the Electric dealers revealed that with the number of users, the recent surge in 30% of the revenue from the mobile end.

The survey showed that the proportion of female mobile users increased from 10% to the current 70%, in the future every guest will make every effort to serve women. On the other hand with more unique personality of the Internet clothing brand products to cooperate to meet user needs.

Second, Taobao: the introduction of "credit payment" to improve the success rate of payment

According to Taobao Wireless division of the "2012 E-commerce Data Report" shows that by the end of last year, the cumulative number of visitors to Taobao mobile phone has exceeded 300 million, last year, the annual turnover rate reached 600%, the highest in history. The wireless Taobao Alipay transaction accounted for a significant increase in the proportion of Taobao, which accounted for a rise from 1.77% at the end of 2011 to 6.87% at the end of 2012.

Such an astonishing number, able to Taobao mobile end of the new shopping experience, increase voice search and barcode scanning two major practical functions. However, as a supporting payment system also needs to "power" upgrade, Taobao introduced the "credit payment" to improve the success rate of mobile payments.

Third, when: the development of a variety of mobile clients to drive sales

March 19, 2013 News, Dangdang Wireless division data statistics show that the 2012 mobile phone when the user traffic times increased, accounting for the total flow of 25%. In 2012, about 230,000 people have new mobile phones. When, recently released Dangdang last quarter earnings, the mobile end of the number of orders increased by more than 90%, is expected to 2013 mobile phone when the order volume will increase more than 4 times times, traffic will reach Dangdang half.

Over the past more than 10 years, Dangdang has accumulated tens of millions of of users, which is the most important advantage of the mobile client Dangdang. With iOS, Android smartphone and tablet computers occupy a large portion of the market share, so that Dangdang constantly develop suitable for a variety of mobile devices to use the client, and continue to extend the outreach to promote the sales of various products.

Iv. Jingdong: More perfection in order volume surge experience

By the end of 2012, Jingdong Mall Mobile Client Installed capacity and order conversion volume than the previous year increased 8 times times, mobile end of the month active users have more than tens of millions.

In 2013, its clients ' iterations will focus on improving front-end product display, user selection, and other experience details, while also introducing more location-based innovative service offerings.

V. Xun: Mobile client shopping experience needs to be strengthened

As far as the mobile client is concerned, the overall score of the BoE is higher than that of the Xun, but the interface and search box are obviously superior to that of Jingdong, where the need for effort is intelligent search and purchase experience.

For Xun launch mobile client time, may not be too long, because Baidu search Xun app, you can see the Xun to the user satisfaction questionnaire, has been filed, the back Xun to do is to improve the intelligent search and purchase experience.

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