The breakthrough of Enterprise website: Use the idea of marketing to operate

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As far as the present situation is concerned, many enterprises have been "network Marketing" devil, many enterprises in the water network marketing, often put the focus on the network, and ignore the fundamental marketing, and eventually led to the enterprise inexplicably spent a lot of money, but can not splash a trace of spray. In the author's opinion, what is the network marketing? is the combination of the traditional marketing and Internet products. As far as the corporate website is concerned, why do we not operate the marketing concept when running a business station? The author according to the work content of marketing, the enterprise website operation unifies, summed up the following three point operation strategy.

Marketing work one of the principles: first of all, to remove the impetuous mind, adhere to the persistent, pragmatic, down-to-earth work policy.

Enterprise website Operation Strategy: The website removes the exaggeration, the layout is reasonable trenchant, the outstanding level.

Many enterprises in the production site, often only pay attention to the site's gorgeous, and ignore the site for the user's practicality! Therefore, in the author's opinion, an excellent enterprise website at the beginning of the site, it should be fundamentally from the user's point of view to consider the problem, all the gorgeous should follow the "three Click Principle", The layout of the website should be reasonable and the level should be distinct. To allow users to enter the site, to give users a pleasant browsing experience, the visual experience of freshness.

Marketing work Principle Two: second, always put for customer service and demand in the first place of work policy.

Enterprise website Operation strategy: to meet customer needs, provide customers the first time of human services.

Have to say, many corporate websites in the construction, even a minimum of customer service personnel are not, and even a phone call, customer service is not the line. The problem is not resolved, resulting in a disappointing user. This team-mate Enterprise website's operation, can be called absolutely is the fatal behavior! The telephone unimpeded, and the customer service on-line solution, may the first time help the user to solve own demand. And in meeting the needs of customers, we must stand in a pragmatic position, not exaggerated, not contrived to provide accurate and sincere information in order to win the trust of customers. Win the trust of the customer you are not far from the order.

Marketing work Policy three: Finally, always pay attention to the details, for each of the details of the work to establish a working standard, as a measure of their work or good work policy.

Enterprise website Operation Strategy: detailed website operation work content, development related task Index, always pay attention to the user trend.

Here we put the operation of the enterprise website detailed divided into the following pieces: SEO, Baidu (360/Tencent/Sogou) promotion, customer service These three major parts, at this time we need to target the content of these tasks, the development of relevant task indicators. And in addition to these, we also need to constantly focus on the user trends, how to accurately obtain the user's movement?

1, through customer service chat record user needs analysis

2, through Baidu statistics and other related webmaster statistics tools for traffic and keyword analysis

3, through the Web site of the thermal map for user website usage analysis

Written at the end:

The operation of an enterprise website can be said to be a fine job! believe that from the above three strategies, it is self-evident. However, here I would also like to remind the point is that the operation of the company's Web site to pay attention to the users gather, even in the proof of the operation of the hype, not as down-to-earth, the real station in the user's point of view!

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