The case analysis of app marketing to see the PR communication of the Assistant in the period of grapefruit

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Recently, the network of an "Aunt Temple" activity has aroused wide concern of netizens, Sina Weibo, the activity has been a large number of netizens forwarding and comments, so far, the user participation in the number of XXX, is not a hot. In fact, there are many such activities on Sina Weibo, so why do such activities attract the wide attention of netizens? What hidden secrets do they hide behind?

"Aunt's Temple"--gossip or parody?

As we all know, Weibo is wildly forwarded pictures and text mostly have a spoof of the ingredients, its material may originate from life or the network, through careful processing, then harvest a strong response. and "Aunt Temple" seems to follow this rule, because the almighty widely exist in our life, so such an activity is a user base, but it is also no lack of funny ingredients, and this is just caught the Netizen universal existence of the psychology of curiosity.

It is said that the "protagonist" of the event-"Aunt Goddess" its prototype for a small image of the network, through the "omnipotent" of the Internet to play and modify, incredibly popular, as the network of small fat, like the popularity of the whole hot present a certain contingency and inevitability. Of course, the purpose of this "aunt's temple" does not seem to be a complete dissemination of a picture, from the microblogging content "one of the relatives on time, and dysmenorrhea not to worry, typos slim, came ox do not have to set, Friday baby want to" see, this is actually a target for female users of the activity, and the so-called "Aunt Goddess", Is that women often encounter the "Aunt" (menstruation).

So, what kind of mentality is the netizen that participates in activity? Or, what kind of audience mentality do they have?

For some users, to participate in the activity is simply to pass the boring time, found that a picture and events are creative, there are gimmicks, and then booing, this is the majority of users of the psychological psychology, but for some women, I am afraid also in order to seek a "faith", like Almighty, I hope I can take this to change the health and regularity of physiology.

Who is behind the campaign?

Is the so-called "smoke", the general network hot spots are behind the hand, I believe many people participate in the event, also have this concern. From the activity promoter and planning, Grapefruit menstrual assistant undoubtedly become the biggest suspect. It is reported that the Grapefruit menstrual Assistant is a record of the female physiological cycle of mobile app, used to help women judge the physiological health status, and according to the user situation to push different health tips, in fact, the Grapefruit menstrual Assistant is engaged in a "little-known" subdivision of the field.

For female users, the use of this app can accurately record and calculate menstrual cycle, and obtain a more comprehensive, detailed tips to solve all kinds of physiological problems. It provides a calendar function, security period, menstrual period, critical at a glance, in addition, users can enter more detailed information, such as whether to have sex, whether to eat contraceptives, weight, body temperature, mood and so on, easy to comprehensively record the user's physical condition, in order to establish detailed personal files.

Through the unique algorithm, this app can also provide women with slimming, whitening, Dysmenorrhea conditioning and other health tips, tailored for women professional, comprehensive health services, through the cloud synchronization, users can also be used at different terminals. Because this product is very practical, powerful, since the advent of May, installed capacity surge, called mobile internet field of a miracle.

Therefore, the launch of the "Aunt Temple" activity is actually a grapefruit menstrual assistant product concept of an interpretation, the purpose is nothing more than through a large number of dissemination to enhance the product user size.

What is the revelation to mobile phone app marketing?

Plainly, this is actually a mobile app marketing case, as we all know, the current mobile internet entrepreneurs are many, but how to product marketing, access to market and user recognition, which is a difficult problem, then the "Aunt Temple" activities for mobile phone app marketing bring what enlightenment?

The "Aunt Temple" activities to achieve a successful, on the one hand, there is no lack of creativity in the activity itself, it captures the prevalence of a female psychology, is the desire for physical health, at the same time, it accords with the almighty of people's tradition, coupled with the "Aunt Goddess" packaging, funny and gossip It is very easy to arouse the resonance of the female users, stimulate their desire to spread, very grounding gas.

On the other hand, Grapefruit menstrual assistant powerful function and practicality so that the whole event marketing can completely put into practice, grapefruit hope that through this campaign to women to establish a more scientific concept of health management-the future use of smartphones to manage their health status, which is a concept of dissemination and popularization, by contrast, Most apps on the market are just developing simple user habits.

At present, for most mobile entrepreneurs, how to promote their own app to get users is a key issue, I hope the Grapefruit event marketing for mobile app marketing to provide some reference and experience to help mobile entrepreneurs get rid of marketing dilemma.

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