The characteristic pattern of network Word-of-mouth Marketing Enterprise

With the http://www.aliyun.com/zixun/aggregation/10372.html "> network reputation on the corporate brand more and more high, enterprises also pay more and more attention to the impact of network Word-of-mouth on the brand, Word-of-mouth marketing has become a profitable internet, a bright spot, Recently all kinds of websites invariably announced to provide Word-of-mouth services to enterprises, especially in the absence of a clear profit model of the WEB2.0 companies mostly

There is no clear definition of Word-of-mouth marketing, in brief, mainly including forum marketing, blog marketing, with a unique creative combination of a series of integrated marketing

Observing the current offering of Word-of-mouth services, the company is divided into two distinct camps.

Dotcom camp
Difficult to give up the community plot, there are autonomous operation of the network community, relying on the community's Word-of-mouth effect to spread and spread
The team has the dotcom website operation background, this kind of team's Word-of-mouth service characteristic is with own website (media or community) as the marketing source and the proliferation center, spreads the star Line diffusion pattern to the other media or the community gradually
Most of these companies are the current WEB2.0 companies to solve the problem of profitability, and the formation of separate departments; a small part of the previous start-up team

Second, the advertising company camp
Rely on their own resources to win the creative
Team for advertising companies or network push hands, network marketing people, such a team of Word-of-mouth service characteristics are network diffusion mode of transmission, marketing sources on demand, eclectic
Most of these companies are advertising companies, independent marketing people, the internet pushing hands

Dotcom community plot, advertising company advertising resources, it seems that everyone from their own good point of view into Word-of-mouth marketing, the internet is also gradually rational

Word-of-mouth Marketing is different from online advertising, Word-of-mouth more difficult to control, difficult to quantify. Successful Word-of-mouth marketing, product, creativity, implementation, monitoring the perfect combination, which also to Word-of-mouth marketing people put forward higher requirements.

With the public Praise service Enterprises, the industry will soon face consolidation, this integration is not only horizontal integration, but also include vertical integration, but also the upstream and downstream of the industrial chain of resources and technology integration.

Competition will enable the industry to mature and develop faster, Wopush is trying to

Author: wopush Word-of-mouth Marketing
Original address: Network Word-of-mouth Marketing Enterprise characteristics of the pattern