The competition of electricity quotient is very intense homogeneous phenomenon is very serious

According to the 2013 Q1 China Online shopping market, published by Eric Consulting, the Q1 China online shopping market is trading at 352.08 billion yuan, up 36.6% from a year earlier; from the network shopping market structure, the ratio of consumers accounted for more than 30%, compared with the same period last year increased by 10%; From the network market share, the cat accounted for more than 51.3%, continue to lead the market, Jingdong Mall to 43.4% of the share of the majority of the market for the first business.

The huge information tells us the electricity market share ratio situation is more and more intense, how in this competition intense environment seeks the new way out, is the question which all electric businessman struggles to ponder. Blindly joined, homogenization of imitation equivalent to suicide or can say that more money spent, find a place to burn money.

The competition of electricity quotient is very intense homogeneous phenomenon is very serious

Just a "Van Li Ningqing Inventory" of the move, you can attract "electric dealers together brand special sale will model into the Red Sea" effect, when the "tail goods sinks" even the name can not wait to sync. China's electricity market based on the large population of the national conditions, there is the most intensive consumption strength, you can imagine that our market cake is big enough to allow enough of the main body of the electricity to continue to pour in, but the cake is also a big part of the time, and also want to divide large children.

In such a fierce competition under the premise of the electric dealers have to "touch the stone across the river," the way to carry forward the dripping exquisite, see others do what good, then do, see what other people sell well, then sell, can all know the first to do to get the most favorable return, imitate or even, for reference, You have to add your own ideas to other people's ideas in order to realize the value of their own existence. Blindly copying, one day will become the shadow of others, others hing, you are not necessarily hing, but others die, you will be destroyed.

Select barriers who are tailor-made for "I"

From the Beijing-east, when, where guests, Poly-Mei excellent products, such as online store development process, we can see them from the unique to the general "return to one" path. Jingdong has made a fortune in electronic products, now go to the integrated platform, when the beginning of the book, now also become a gathering of various products of the integrated mall, where customers to men as a springboard, and gradually point to women's wear, children's clothing and even any possible direction, poly-United States to cosmetics lead, and now also developed into a retail integrated platform

Small series from the 366EC Mall system colleagues in the mouth that, most of them are distressed by the current situation of the homogenization of many electric business platforms caused by the choice of obstacles, "before I want to buy books to be when, buy electronic products go to Jingdong, buy cosmetics go to small beauty ..." Now it seems that all the shopping malls are selling all kinds of goods, without the evaluation of the best stores of different products, do not know where to buy. Really want to say to customers, do shopping malls, must consider the choice of consumers barriers. "Ms. Wu, who is in charge of customer reception, said.

New ideas of the distribution strategy

2013 Electric Business giants have stressed to achieve platform profitability, but with suning sidelines, Gome online, Xun upset phenomenon of the electric business War, 366ec Small series think, wave after wave of price war, 0 profit, full discount and other promotional means has caused the consumer's aesthetic fatigue, coupled with the characteristics of the mall system, Part of the integrity of the problem of entanglement, leading consumers to the electric business of the same means of operation loss of confidence, or even, as the real shop accelerated to improve the drawbacks to "see, touch" the advantages of seizing the consumer groups, a lot of online shopping crowd resolutely return to the physical shop route. Under such a dilemma, what is the way forward for the electric business?

366EC Small series to understand that, according to the current external disclosure of data and media information, online retail industry, most of the Web site is very difficult to achieve profitability, and yaho! with the "Power distributor" business logic, has become one of the profitable businesses. Yaho! have goods rely on the trend of interest to gather the trend of people, for this group of people to provide including the trend of shopping, information, current sharing, the trend of life style activities, with a high proportion of user stickiness, brand premium and other combinations easy to achieve profitability, which for the direction of the development of the electric business

After all, business success is around the consumer, so all business behavior only return to the consumer's perspective, to achieve the ultimate victory. The strategy of the audience is a prescription, so that the electricity dealers from their own products to consumers, market refinement is not only the refinement of the material, channels, more important is the breakdown of the population.

"Taobao is a gathering of electricity dealers, and yoho! have goods is a distributor." "Yoho! vice President Cong believes that the distributor and the vertical category of electrical dealers completely different, the purpose of the audience is not monopoly shoes, monopoly books, Monopoly cosmetics, but focus on a certain category of people, such as yoho! have the goods focus on the trend of people.

The contribution of old users accounted for the total annual sales, yoho! has a repeat purchase rate has reached 67%, and the latest data show that the site's quarterly head count also accounted for 44%, relatively high. Cong asserts that if the advantages of a real distributor, the platform is not a threat to the fundamental structure, the distribution of electricity dealers will be long-term vitality. Japan's Zozo town and the British Asos, is in has the big Platform Electric Business website existence situation to develop.