The condition of realizing O2O marketing

Into the global Internet era, E-commerce has been accompanied by the development of the Internet and grow, Taobao, Jingdong, Amazon, Mai Lin, ebay, these e-commerce sites appear, marking the maturity and progress of E-commerce network. In these big brands of e-commerce sites behind there are a lot of electronic business sites, online shopping malls and so on, the network has become more and more people receive, especially for young people online shopping is already an essential part of life consumption. Buying things online, staying at home or company Express life has become a shopping habit for young people now. The development of E-commerce has also led to the rise of the express logistics industry, with the support of these electrical business website Express industry has enough space for development. So many e-commerce sites, though different, but the business model is basically the same, nothing more than to sell a thing from a seller's hands to another buyer, if it is like Taobao is a seller, buyers, Taobao tripartite relationship, Taobao is responsible for providing a platform, not responsible for product sales. But if the site and the seller is the same person, such as every customer is their own website to sell their own things, with or their own logistics. The business model of the Electric business website is to sell their own things or help others to sell things, but also can be subdivided into: business-to-business, Business-to-consumer, Consumer-to-consumer and O2O.

Whether they sell things or help others to sell things are online transactions (business-to-business, Business-to-consumer, Consumer-to-consumer), and O2O is the network and offline entity store combination, really embodies the e-commerce of real commodity trading influence. In fact, O2O mode, as early as the group buying site has begun to appear, but consumers are more familiar with the concept of group buying, buy goods are temporary promotions, and in the O2O site, as long as the site and business continued to cooperate, the merchant's merchandise will always be "promotional" down, O2O merchants are offline entity stores, and the purchase mode of the merchant is not necessarily. For example, you want to go to a movie, but you don't have time to go to the cinema to buy tickets, too late and afraid of tickets. So you buy a movie ticket online, and the website sends a text message with code to your phone. When you get to the cinema, check the code in the text box with the front desk of the cinema to see the movie, which is a O2O e-business model. Now like KTV, theatres, restaurants have online booking or positioning of the function of the child, such online sales form also increases the income at the same time the consumer.

O2O is not only convenient for the offline entity store to promote the network, also lets the reality and the virtual network Perfect union together, because the network shopping and the entity sale all has the limitation and the shortcoming, but their two limitation and the shortcoming but may complement each other, realizes the network shopping and the entity sale win. But enterprises to achieve O2O marketing also need the following conditions: Independent online shopping malls, national authoritative industry trusted website certification, online advertising marketing promotion, comprehensive social media and customer online interaction. This can be regarded as a complete O2O network marketing structure, with these after the necessary conditions, nor Bob need to pay attention to the place there are many.

First, the O2O model has regional limitations. As we mentioned above, O2O is a combination of network and reality, that is to say, the consumer buys something online to go to the entity store under the line, whether it is a film or a dress needs to go to the store to get it. So this kind of business model is restricted by the locality, that is to say, not where the consumer buys this product to be able to redeem. Of course, this model is more suitable for the national chain of enterprises to promote, to break the regional restrictions.

Second, no waiting, that is to buy the collar, convenient and quick. Above said O2O this pattern has the regional difference, but this kind of difference is not only bad, everything has two sides, the geographical difference is to the network promotion caused certain hindrance, but also has the aspect, fast, easy to collect the merit. O2O not like the general online shopping, and then have to wait a few days express to send, and O2O was bought to go to the physical store can be picked, like a movie ticket is the same as the purchase is used, while eliminating the courier this link also to save the business expenses.

Third, O2O is the future of physical stores must go to the marketing model. How to develop e-commerce can not completely replace the entity store, so since the entity's store can not be eliminated then must embrace the Internet to do, these days there is no. com is really not bad mix ah. But the industry's choice of different models are not the same, such as buying clothes shop can open an online shop Taobao, that is, or consumer-to-consumer. But like a restaurant, movie theater or KTV can not be like a clothing store in Taobao sales, so you must have a O2O mode of the electrical quotient structure, you can do a website may also use some of this platform.

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