The core of enterprise website construction is to promote marketing around users

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For the enterprise website construction, who is the real customer? or website construction should more meet whose needs, or as a business, should build a what kind of site? This is the problem that many website construction companies and their customers are very much tied up. On the one hand many enterprises themselves lack of systematic thinking is not professional, that the site construction as long as beautiful on the line, or even some of the site construction operators just to meet the boss's appetite. From another angle, from the website construction Company, based on the professional perspective and in the spirit of responsible for the user's attitude, I hope users can more from the site visitors and later search marketing. Such contradictions are also a lot of web site construction companies confused place, between customers and users, how to build a better website?

After more than more than 10 years of development, with the Internet is becoming more and more mature environment, enterprise network has also been able to develop rapidly. This development is most obvious is the performance in the majority of companies now, have slowly set up their own website. Corporate web site as a business card on the Internet, but also more and more enterprises to pay attention to, but also more and more indispensable. Although it may seem like a blossoming flower, most companies are not so good at understanding and applying the site. Although the site for the enterprise, is already indispensable, but many companies still only stay on the site (Liao is better than none of the view, many companies think as long as there is on the line), without further application. Understand how to do the site, be sure to know why to do the site, its real use where? Professional website construction company Pilotage Technology view is that around the user marketing is the core of enterprise website construction.

First, publicity-oriented, corporate website should effectively enhance the image

If an enterprise does not have a website, it must lose a chance to compete on the Internet. Many companies do the site at the beginning of the purpose is only, through search engines can query their company's information can be. In particular, a large number of small and medium-sized enterprises, even more than 10 20 people micro-enterprise, subject to the cost of the budget in the selection of Web site construction companies, the price has become a key choice factor. So consider the choice to understand, after all, for the start-up of small companies small businesses, money is always a must be carefully considered issues. But overlooked a more important factor without scruple, that is to do the purpose of the website?

There is no doubt that the purpose of corporate website construction is absolutely not only a website so simple, and the website is more similar to a business card on the Internet, carrying the mission of corporate image conveyed. A perfect design of exquisite details of the site, will undoubtedly give visitors a good impression. Similarly, the production of rough and even open the speed of a car like old cow pull a Web site, will give users the impression of unpleasant, in the fierce competition in the inferior position. Excellent web site design can effectively convey the packaging corporate image, visitors will be recognized in the design of the Web site, together with the recognition of enterprises. If presented to the user is a shoddy site, not as good as not to do the site, rather than give users a bad impression, but also give it an imaginary space.

Second, marketing first, search engine optimization can not be neglected

We often hear user inquiries, do the site will have what effect, can effectively improve sales performance? The approximate straightforward question is somewhat embarrassing for web companies engaged in website construction. Since enterprises have put in a fee, naturally want to get a reasonable return, such a request this idea is understandable. But the site itself to the normal display of publicity, itself will not automatically play any role. Just like the business card just like the product promotion of a single page, do not emit it does not take the initiative to show it, its significance is tantamount to a piece of waste paper. Remove the traditional means of publicity, such as the name of the Web site printed on the business card printed on the leaflet, search engine results can not be ignored.

Survey data show that more than 90% of netizens are accustomed to searching for resources through search engines, in the Chinese search market, Baidu is all the way to 83% of the market share ahead. Search engine extremely brought about the Internet marketing model, has slowly been recognized and accepted by users. User-oriented enterprise website construction, in the effective delivery and packaging corporate image, must not overlook the friendliness of the search engine. In other words, is the website construction production must conform to search engine's search crawl standard, then through unceasingly enriches the website content, unceasingly promotes the website quality and the weight, obtains the search engine the unceasing approval. Search engine-oriented web site development and construction, not only to face the optimization, but also include search advertising ads and so on.

Third, user Guide, building user-oriented enterprise website

Whether it is based on the promotion of enterprise phenomenon, effectively promote the display of packaging enterprises, or through search engine optimization or launch of advertising ads, effective ancillary sales. Web site is ultimately to give users to see, only to be recognized by users of the site, is the true meaning of the quality of the site. A good user experience performance, is that the site can be fast and stable load operation, in general, a site more than 10 seconds can not open, will undoubtedly lose a chance to participate in competition. Many companies in order to more dazzling display of corporate image, tend to use large animation to import the page, in fact, this is not conducive to search engine crawling page content, not conducive to site optimization, but also not conducive to user experience. The animation needs to be loaded locally before it can play execution, while the loading process is the process of waiting for the user.

How fast the website opens, or whether it can run stably, not only depends on whether the program is concise, but also the choice of website host is very important. Server configuration is high, the host computer room line superior bandwidth sufficient, the site's loading speed will be proud to upgrade. While ensuring a stable and fast operation of the site, content updates are also critical. We often see and many of the company's Web site construction after the completion of the years of not updating, even if the site has news columns, but also a long time ago, copies of the copy. Even some sites have been garbled dislocation and other phenomena, as long as not to resolve the deal. Such a website, even if the design in exquisite, on the search engine rankings again before, put in a lot of costs in the bidding advertising on how? The same will not be recognized by users.

Who is the ultimate visitor? What are the levels of knowledge and age structure of these users, and what are their preferences? Professional website Construction company Pilotage Technology (www.joyweb.net.cn) believes that, in the face of these problems, in the construction of the website before the formal start, Both customers and network companies should be in-depth analysis and thinking. Because the end user is the core, around the user propaganda marketing is the core of enterprise website construction. As long as the user based on the real needs of the site, can play its due role, is a truly valuable site.