The core of SEO keywords: capturing target users from different levels and angles

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Keyword is we do optimization often mentioned a concept, is also the core of optimization. It can be understood broadly as a way of marketing, that is, we develop a good user favorite words to search, and then organized to put on their own website, using the user to use search engine search habits, using SEO technology to the top of their website rankings, so that the customer guide to the site of a marketing approach. So different keywords, you can capture different target users. So we do SEO need to thoroughly put the user's different points of interest and each product attributes fully dug out, so that the structure of a bridge, and ultimately bring benefits to the site.

In this case, mining keywords is a very important job, but also a technical work. Overall, the choice of keywords is equivalent to market research, needs from the user's needs and psychology, in the key word grasp and interspersed, I myself have the following several experience and summary, today in the way of the article and everyone to make a summary, I hope that we can benefit, but also welcome the supplementary exchange.

Popular keywords: suitable to build brand

Large and Medium-sized keywords suitable for large-scale companies or the hands of more resources than the webmaster to do, this kind of words, although the conversion rate is generally, but because of large flow, if you can do the front of the first few, there will be a good income. In addition to the effective promotion of brand awareness does not say, can also help the site to obtain a lot of extensive traffic, with these traffic to do publicity can increase the additional visibility. can also do some of the inner page of the Alliance ads, but also a small amount of income. such as weight loss, cell phones, movies and so on, are the popular type of keywords.

Guided keywords: Improve the conversion of sales

Guided keywords include a lot of exclamations and modifiers, the most common is Taobao on and on the Web site, more eye-catching has sold crazy, Rob, second Kill, Amoy, broken goods, hot, 0 yuan, authentic, licensed and so on. The biggest role of this type of keyword is to the user's psychological impact, thereby forming a purchase. This kind of keyword alone optimization and not so good effect, need to match some long tail words to play the most effective. Many webmasters in their own site prominently placed these content, the effect is very good. We should also learn to use.

Brand Key words: by external force loop flow

Brand-name keywords can be understood as the loop flow of words. Not only our own words, but more importantly, other people's brand words. It seems immoral, but it's not illegal. In our own site to place competitors brand words, can be very good for their own import search traffic, as long as the rankings do a good job. Mavin in doing SEO, found that many sites have adopted the industry more well-known brand words to do SEO, and ranked more on, the actual use of the brand to do the biggest advantage of SEO. This kind of word conversion rate is high, as long as our website itself is not too bad.

Psychological keywords: access to accurate customer

The most psychological type of keywords, the widest, most difficult to organize. We think that everyone's growth environment, different characteristics of the Internet, the ability to understand the product is different, the expression is very different, so the specific performance of the search performance is different. Some long tail words most can reflect the user's shopping psychology, such as the Internet where to see the most clear power and not card? How to eat and not greasy pork? Where the smart phones are good quality and cheap? These words are intended for the user's search. If we hold on to these words, then we hold these users. Psychological key words can also be understood as long tail keyword, is a long tail keyword in one, very important.

Therefore, in peacetime to do optimization, not all the energy are placed in the construction of external links, spend more time studying users, research keywords, research the user's psychology, the development of the website is absolutely beneficial and harmless. Come here today, this article by 2012 movie Net http://www.2012dy.com/feeds, reprint please keep the link, thank you!