The current situation and trend of Internet automobile maintenance Market 2014

Abstract: Recommended to read before reading the previous article "500 billion car market, which strong, 2014 Internet car Maintenance market status and trends." At present, door-to-door car wash, to shop car maintenance, door-to-door maintenance is a few Internet teams into the car after the main direction of the market

It is recommended to read the previous article "500 billion car after the market which strong, 2014 Internet car Maintenance market status and trends."

At present, door-to-door car wash, to shop car maintenance, door-to-door maintenance is a few Internet teams into the car after the main direction of the market, different products also have two or more services. In addition, the auto parts vertical electric quotient, the maintenance plan search, the violation, the parking plan and so on is also the entrepreneur chooses more direction.

How to cut into the 500 billion-car maintenance market, from car wash to maintenance to maintenance, each model faces the cost, difficulties and results are investors and entrepreneurs pay more attention to the problem. In addition to focus on the operating data of different products, understand the details of each mode of processing solutions and results to help more entrepreneurs less detours.

Door-to-door Car wash

The core of door-to-door car washing mode is to establish service brand based on service quality. The main solution is the owner to the shop to wash the car queue, buy card wash car Shop has the risk of failure and so on. According to the founder and introduction of the door-to-door car wash and maintenance products Homecar, car owners per month average washing 2~3 times, after trying to find the price within a certain range when the owner of the price is not sensitive to 1 yuan washing activities restored to 15 yuan car wash will not affect the order volume of the car wash, orders are mainly affected by the weather, The repurchase rate of door-to-door car wash can be close to 70%.

Homecar and the market easy to wash cars to incorporate individual technicians mainly, before the incorporation of most of the technicians have solved the entry of the property, each car wash about 20-30 minutes a day to wash the car 10~30, and sometimes continue to work to the early morning 2, 3 points. Car wash tools for the sophisticated tricycle, the cost of about 10,000 yuan per vehicle, the generator can be modified to achieve with the car wash basically the same 220V, the market easy to wash the car is also in the service of the community near the establishment of a supply station for the technician change the cloth and so on.

According to the same time to provide door-to-door car wash to shop car washing service of the e-car market leader Xiaodong introduced, from the daily thousand orders to see, the two Car wash service single volume approach, it is difficult to determine what kind of service is more popular with owners. From the promotion point of view, door-to-door car wash early promotion to expand the technician and training, through the supervision of services to ensure quality, with less human costs can be faster coverage of more urban areas.

The user's expansion, door-to-door car wash early in the region has certain requirements, on the one hand, through car wash technicians to obtain seed users, and in the car wash process will also have exposure effect, on the other hand will also do directional push in the target community. At the same time, Homecar and the market easy to wash cars with the company's enterprises to provide their employees with preferential car wash service, car wash brand in the acquisition of users at the same time also improve their own brand value.

Door-to-door car wash service products are also expanding door-to-door maintenance business, for the service can not be completed door-to-door, there will be special people to come to the door to pick up the car to cooperate with the 4S shop, complete the service and then return the car owners, the whole process in the owner can see their car in the real-time location.

In the process of communicating with entrepreneurs, door-to-door car washing mode is mentioned the most difficulties are two: one is due to sewage problems, leading to the technician into the high-end property will be hampered; second, because of door-to-door washing car for micro-water washing car, some of the high-end car owners due to scratch the vehicle table has doubts and will not consider such services. For the first problem, the current by placing a suction pad under the car can be part of the solution, for the second problem, but also need to continuously improve the visibility of the brand and optimize the car wash solution.

To shop Car wash maintenance

To shop service platform is more like the car after the public comment on the market, it is possible to become offline stores, door-to-door car maintenance and other brand search portal. To store service mode to the team's ability to promote the line under the high requirements, according to the city manager, a ground BD signed a day of business record of 8, on average every BD can sign 3~4 home business. In the initial promotion process, most of the small businesses can negotiate 1 times, chain stores due to worry about the number of users and other issues need to communicate before signing.

At present, the car-point national ground team more than 40 people, a total of more than 3,000 car wash merchants. According to the introduction of the joint founder of the car, the current car-point washing order volume of more than 20,000 orders per day, maintenance orders for 200~500, from the order of magnitude can be seen in the frequency of car washing and maintenance services to bring about the impact.

After the completion of a city's development, in the user's acquisition, relative to door-to-door car wash service, to shop car washing products can be a wider range of promotion, the current more common way for micro-letter grab Red envelopes, 1 yuan car wash concessions, such as subsidies mainly for the promotion of short-term access to users, team competition between more is the financing capacity. In order to improve the user's viscosity, car washing, TT Express also sold to the owner of virtual Car wash card, car owners can be in partnership to wash cars, to avoid the purchase of cards after the car wash shop closure risk.

In addition to the car point, car point, Wash car, Superviser, TT express a class of online consumption to shop service O2O class platform, there are several modes of the shop service platform. such as with foreign automd more close to the car ant such c2b platform, the owner of the online release demand, the merchant provides the proposal and the price, the owner to choose the plan. But in the domestic model seems to be difficult, the service is not high, most of them will not provide a detailed solution, directly leave the phone and other contact, for the owner of the platform service experience is more general. And because the auto parts are provided by the car ants, deprived of the profits of the business accessories, the quality of service will also be reduced.

The quick fix, set up in May this year, chose a more distinctive model. To store maintenance such low-frequency services, with more customer traffic is to maintain the core competitiveness. According to founder Lion, on line for several months, the monthly order volume maintained a growth rate of 30%. So what kind of a quick fix is the model? The use of "pure service" mode, mainly for the Taobao cat in the sky on the platform to buy auto parts customers to provide shop installation services.

Mr. O2o is also the first batch of companies to join the Taobao plan, at present, with more than 20 auto parts under the brand more than 100 Taobao, cat, Jing Dong Shop to establish cooperation, users purchase auto parts after the goods directly in the merchandise page can see the vicinity of the repair shop near the location and offer, The owner can go to the store to complete the service after the online order. Repair shop services need to pass the quality of the audit to join, currently in more than 200 cities nationwide have about 3,400 fast repair shops and 4S stores to join.

This model has several obvious advantages, both do not have to buy their own stock to go to the auction line, at the same time in the early stage from the installation of electricity to obtain more stable orders, along with the online shop coverage, the growth rate of a single quantity also has certain protection. The next step may be to optimize the user's introduction of their own platform, from the 2B service brokers faster transition to the 2C service platform.

Door-to-door maintenance

will be door-to-door car wash and maintenance are divided into two categories mainly due to the difference between the two services, maintenance of the process involved in more parts of the purchase problem, the level of the technician is also very high requirements. Many people have questions about the types of services they can offer. According to Motorcycle car service founder Yan introduced, the traditional 4S shop in order to get more profit accessories bad can be repaired will also let owners change, and in fact 80% of the 5-year vehicle maintenance is not required to 4S shop repair racks, such services can be achieved door-to-door solution.

Mocha team of seed users around the main friends, in the quality of service is recognized, has a certain word-of-mouth spread effect. Since the home fine maintenance light maintenance business Online 4 months, through dozens of orders per day, 70~80% orders from male owners. Under the general 1~2 of the vehicle owners, the maintenance frequency will not be increased because of the ex-gratia activities, and the average maintenance needs of 4 times a year. In the Mocha has the duplicate purchase behavior owner to occupy 20~30%, 3 times buys the owner to be able to reach 10%.

The price of on-site maintenance services, according to Homecar founder and introduced, the price can be lower than 4S about 30~50%, after the price can still have about 30% profit space. Homecar is mainly with the 4S shop deep cooperation to obtain maintenance required for the auto parts materials, mocha and brand manufacturers to cooperate, the price of steam fittings and Beijing-East basically consistent, in this case, about 50% of the owners will choose to buy in the mocha.

Onsite Maintenance Service Team formation process, the technician team formation is very important, directly affect the quality of service. Mocha will choose to work more than 5 years of senior technicians, give 4S stores more than twice times the salary, and provide accommodation, the technology will carry out brand service standards training. On average, each technician can complete 5 orders per day, if the service in the centralized area can be raised to 7~8 per day, on average 1 hours per service. The team will make app tools for technicians to manage their orders.

Compared with the shop service, the advantage of door-to-door service is that it is easier to standardize the service, can directly face the owner to obtain the relevant data of the condition, and then bold to look ahead, for the acquisition of second-hand car sources have more advantages. and to shop O2O mode of service, can be in a city through a wide range of promotion of rapid access to users, and has search navigation characteristics, more easily developed into a traffic entry. Entrepreneurial team with their own gene selection service model can be more rapid development, service brand and navigation platform have their own development space, and ultimately for the owners to provide more convenient and cost-effective quality service.

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