The "Dacron" world of a 16-year-old boy

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

If someone said 5 years, at most 5 years, this year just over the 16-Year-old boy will appear in the Forbes list of China's rich, who may not believe, but after reading the following article, perhaps you will say: Hey, it's true!

The "Dacron" here does not mean that we often say polyester. It is the first web site in China to provide Web www.51dql.com, its founder named Leaf Dawn, this year 16 years old, and many IT industry genius teenager, Leaf Dawn has with his age, look very disproportionate manners and behavior, have even throw in the human heap can also be recognized temperament. It is said that his it talent early in the junior high, that is, to form a maintenance student portal, the school has deliberately allocated an office dedicated to him, and the 15-year-old president of the special approval of his suspension of business more highlights his extraordinary place in the mall. Now no matter what occasions, often hear others praise themselves, leaves the morning is always indifferent to smile, at most, plus a "no other skills, efforts on the line", modest and stable people respect. What is it that makes the leaves of dawn resolutely give up their academic devotion to create "Dacron", "Network self-communication" in the end what kind of magic?

A typical network-self-propagation behavior, enterprises or individuals should first to network users for advertising media, completed from the planning, delivery, evaluation of the entire promotional process. And the ordinary Netizen relies on participates in and completes the promotion task, obtains the corresponding good currency the reward, and may use it to exchange the cash or the gift which oneself likes. This combination of Internet users with the media features and the site's own products of the micro-payment function of a new platform, pursed out of the current network marketing model Blunt move to the network platform of the rigid approach, that is, once a certain information (news, graphics, video, software, etc.) has value, He would naturally have the psychology of sharing it with others, will use QQ, e-mail and other network channels will this information to their own as many friends, or publicly published in BBS, blog and other information distribution center above; others who acknowledge the value of this information will continue to deliver, Results do not need the originator (creator or the earliest publisher) personally to the audience, spread, wildfire, short time can be a snowball. And the enterprise to promote and the netizen to the benefit each private prosecution to seek completely to fit. Here are 2 examples to illustrate its power.

Stormhoek is a British wine manufacturer whose products claim to be the best combination of New Zealand wine technology and the best South African grape. But Stormhoek, a small business, had no money to advertise, so they created a new way of marketing: In 2005, they sent bloggers about 100 bottles of wine. Bloggers who received the booze were surprised to write about it on their blogs and how they felt about drinking.

Because the manufacturers choose the bloggers themselves have considerable influence, and blog and blog There is a large number of links and visits, the exchange between them and radiation to more blog groups. In less than a year, through word of mouth between blogs, the winery's wine sales have increased significantly.

Second, China's textile industry giant "Heng" in early 2008 launched the Lunar New Year TV commercials for up to 1 minutes, the image of Beijing Olympic Games emblem and Heng is still motionless, in the background of the continuous climax of the advertising language from the original "Heng, Sheep sheep", into the "Heng, Beijing Olympic Games Sponsor, Mouse mouse, in turn will be called 12 zodiac signs all over, until "pig pigs."

Advertising one broadcast that in the Netizen printed a huge response, according to statistics, more than 95% of the netizens to the "bad" coefficient far beyond the "brain Platinum" ads to show different degrees of "disgust", more than the claim that "Heng!" your post-postmodern deconstruction ads thunder down sentient beings ". In a short period of time, there are a large number of various types of denouncing "Heng" and its advertising text, many video stations to provide the online broadcast of this segment of advertising. But it is the use of this spontaneous dissemination of the media characteristics of netizens, "Heng" undoubtedly with the use of the advertising incident once again to their brand awareness to push the new heights.

The above two examples illustrate that based on the network of spontaneous media awareness of netizens, the transmission speed, the range of communication, the accuracy of the audience than the traditional network marketing has taken a qualitative leap, so the effect of advertising is also geometric times growth, in the promotion of corporate brand, but also more easily stimulate sales behavior.

This is "network self-propagation", does not need the information producer to transmit personally, the information recipient voluntarily becomes the information relay transmission. Based on the characteristics of the network itself to create the advantages of "Dacron" for the vast number of enterprises to expand network sales channels to provide an excellent network marketing DIY platform, all the functions, services, details as if tailor-made.

Through the comprehensive network information self-communication channel which has been established by Dacron, including blog class, Forum class, community class and other channels, enterprises can not only accurately spread information to any area of the network and user community, but also can collect specific content, information for enterprise decision-making and business. In addition, Dacron can also be customized according to the needs of individual special tasks, to bring users unexpected effects of transmission.

Against the widespread fraud in the network, Dacron's membership registration and mail binding and each user in a marketing theme activities can only get one reward these two measures, to the maximum extent to maintain the enterprise and network users of the balance of interest, promote the two sides in the information symmetry under the conditions of cooperation.

The author once in the name of the individual through the network since the transmission of the communication, the whole process is relatively simple and easy to implement. Basically need to get contact, marketing plan design, task launch, effect evaluation/pay four steps. In the marketing plan design stage, the whole company is cooperating with the enterprise according to the product characteristic, completes the network Self Propagation Plan solicitation, the promotion, the research series of steps. At the same time, Dacron Network marketing planners will also be in accordance with the personality requirements of enterprises, to provide professional planning programs and participate in the overall implementation. After the task stage, Dacron based on the development of the self-communication program, published the relevant dissemination rules, the initiation of communication activities, attracting a large number of network users to participate in the dissemination of activities, and the relevant operation of the evidence directly thread feedback to the Dacron and enterprises.

The final effect evaluation/payment stage, Dacron will summarize user feedback information according to the program requirements of the effectiveness of evaluation, in writing to provide users, to facilitate the new round of self transmission to achieve better results.

A network since the communication activity down personally feel that the most attractive from the characteristics of the communication business is still cost-effective, this is particularly reflected in the enterprise users, because according to the price of Dacron, enterprise customer single marketing activities can be as low as 1000 yuan, suitable for the start-up and development stage of small and medium-sized enterprises. Compared to the aimless advertising and rampant false clicks, the audience is clear, the information conveyed impressive and low-cost network self-communication has obvious advantages

Do not have to rack your brains to plan, do not configure more marketing staff, the network since the spread is so time-saving, save money!

With the network in the world more and more people as the exchange, gathering information, work and entertainment, the preferred tool, I believe in the near future "network self-communication" will become one of the mainstream of social communication. and "Dacron" as a pioneer, will create a new situation of Chinese network media dissemination!