The death of the high street net leaves 14 suicide notes.

Absrtact: The death of High street network left 14 lines of suicide note June 20, 2014, landing High Street network can see the news of the failure of High Street, 14 lines of words, slightly sentimental. From September 16, 2011 High Street Internet line, to June 20, 2014 High Street network closed, before and after three years

Death of High Street network--leaving 14 suicide notes

June 20, 2014, landing High Street network can see the news of the failure of High Street, 14 lines of words, slightly sentimental. From September 16, 2011 High Street Online, to June 20, 2014 High Street network closed, before and after three years. High Street network is a fashion famous special sale website, the target audience for the mature white-collar women, the outstanding characteristic lies in takes the guide as the Guide to attract the customer to buy, this way once to the dead price electricity dealer to provide the new idea, but finally because of various reasons, the high street net still is in the internal and internal conflict sadly leaves the field.

High Street network "death notice"

Death of High Street network--analysis of three causes of death

Giant High Street network is hard to become a higher-order electric dealer

In the past two years, the electric business giants have listed, and this small Lee thin High street network in the fight with the big guys will appear extremely weak. In terms of positioning, high street network and only products will have a natural conflict, is also famous special selling, the gap between the capital of High street network without a fight. In terms of sales of goods, High street network of cosmetics and clothing and with Poly-Mei excellent products and only products will coincide. Therefore, the high street network is doomed to be difficult to step into the higher-order electrical business, until the high street network closed down, its size still belongs to the small and medium electric business.

Poor publicity, high street network sinking into the information ocean

The failure of the High street network is another important reason is the lack of publicity, Baidu News on the search "High Street network", is basically back in 2011 when its online release of the news report. The promotion of High Street network is far from enough, in the information explosion of the Internet environment, High Street network did not successfully for their own momentum, and even after the high street network closed dozens of days, the news of the failure of High Street network was paved on the major news sites.

Commercial short-sighted High Street network into a dead end

Li, founder of the High Street network, is a media man who has been steeped in fashion media for more than 10 years and then moved to the electric business, creating a high street network of fashionable and famous selling websites. With the thinking of the media to do the electricity business, in the display of goods to spend a fortune to invite well-known fashion magazine editors again for the merchandise collocation, photography, living the high street fashion network to run a high street fashion magazine. Electrical business and the media vary widely, with the media thinking to build electricity, doomed the high street network failure of the fate.

The death of the high Street network--three years of lackluster

Gao Jie net first ascend the elegance

High Street Network was founded at the beginning of the scene, on line at the beginning and a number of well-known VC to negotiate a round of financing matters, spend 6 of millions of dollars to buy gaojie.com domain name, founder Li is put forward fashion is to bring the harmonious unity of view, a time like High Street network is the world's women dream of shopping in paradise. But who voted High Street net at last? And who has pursued the li of the tide? We don't know.

Electric merchants ' High Street network in the cold winter

The High street network is not a blessed child. Just testing the line, sales have not done up, High Street network encountered the electrical business of the winter, Sheng network, and NetEase Shang a succession of down, good music to buy, Amoy, all the guests and even the Jing Dong was shivering cold. High Street network situation is not optimistic, but in the cold winter and several other small electric network to play a group of heating, sharing traffic tricks.

Low cost marketing Road of High Street network

In the electric business cold winter, Li throws the Li's electric quotient core value theory: uses the low cost marketing also to be able to attract the user to buy is the electricity merchant core value. So High street network in marketing to walk a media cooperation low-cost Marketing Road, and Phoenix to carry out a variety of cooperation, but also a gift package is playing is a fashion street racket, and foreign fashion brands to launch a limited hand bag, exactly how much money spent on marketing is hard to say, But recall the beginning of their business Hao smashed 6-digit huge sums of money to buy an unknown gaojie.com domain name, its marketing on the hard to say tough.

Only goods will kidnap suppliers High Street network was brutally Duanliang

June 2013, the only product will be a paper exclusive sales agreement to the small and medium-sized electric power business cornered, High street network name is also listed in the ban on the supply list, in this major electric power business campaign promotion month, high Street net was broken grain. Li himself once said, "The electric business winter is a knockout." "The High Street network is on the verge of being eliminated after struggling for 1.5 in the electric business winter."

A year hard to find High street goodbye is parting

It's hard to find the news about the high Street network for the year after the only product will break away from its suppliers. In fact, the High street network in the media Li under the operation itself has retained the properties of the media, but we found that the high Street Network information channel of the most of the articles published in 2012 from January to March. We do not know how high street network information channels can bring their own number of PV, UV, but its early stop update is its hard evidence to sustain. Finally, the closure was announced. The date of the main announcement was June 20, and when major media reported the failure of the High street network, it was mostly in late July.

Is the high street net dead fast?

In fact, the High street network is not a short-lived electric business enterprise. Product Poly Online Line less than March in and its injection party grand saliva war sadly exits, NetEase still goods back NetEase This tree also failed to carry a year, day product net August 2012 was established, this June is beautiful said mergers and acquisitions, before and after less than 2 years. The Prestige Net August 2011 on-line, with the high street net basically similar, the establishment first Thunder race high Street net more than one end, however also in this year June announced closes, and the high street net front hind foot opens, but also successively closes.

The High Street network is dead who's alive?

With the high street network fashion brands of the same nature of the only goods will now be the market value of nearly 13 billion dollars of the electric business giant, in the fashion of the sale of electric dealers on the website of a single big, as a good buy founder Li Shubin said "in the future people do not need too many electric quotient, each category only need one or two electric dealers." "Only the goods will be the only one." And the High Street network is similar to the high-end positioning, there are luxury electric business site Temple Network, the recent completion of the amount of more than 100 million U.S. dollars in the D-round financing, in the high street nets have fail background, temple network may be the most hope to break the high-end positioning of the site is difficult to make a strong circle of seed enterprises.