The deep value of mining net loan of electric business

Herald reporter Yong Jinan report

15th, HC Network and Minsheng Bank (600016, shares bar) jointly issued a "People's Livelihood Hui Cong xin" credit card products, the product can be for the HC network members to provide credit loans. Not long ago Suning appliance (002024, shares bar) announced the establishment of the small loan company has also been approved. Alibaba began offering microfinance services 2 years ago. In addition, Jingdong Mall, Dunhuang Network, network Shing Business Bao and other companies have also launched a supply chain financial products.

"These electric dealers aim at small micro-enterprises to carry out small loans blue ocean. "China E-commerce Research Center analyst Zhang Zhouping recently accepted an interview with the Economic Herald, said," The electric dealer makes the supply chain finance is satisfies the platform merchant's fund demand, may the merchant bundle in own electric business platform, but also may attract more merchant, the financial service also can become one of electricity merchant's core competitiveness. ”

Electric dealers gather in small loans

According to the Herald reporter understand, the new E loan main face HC NET Member, Platinum credit Card's annual interest rate is 14%. HC Network Financial Division general Manager Shun Chunming said, in the wisdom platform on the business by virtue of good goodwill can obtain the highest amount of Minsheng Bank of 200,000 yuan credit. In addition, to small micro-enterprises in a year of loan limit of 100,000 yuan, credit card limit is 200,000 yuan. "Small micro-enterprises lack of money to present the characteristics of fast, generally speaking, 100,000 yuan of funds can be used for business turnover." "Shun Chunming said.

The credit cards issued by CMBC to business owners can be paid on a daily or in installments. "Shun Chunming introduced that there is also a lot of innovation in interest rates, the daily rate of revolving loans is 3.9%-4.5%, if the use of phased loan, the rate of each period is 7.5%-9.5%;"

Just a few days before the card was introduced, Suning appliance was set up in Chongqing by a microfinance company, which was funded by Suning Electric Appliance Co., Ltd. and Suning Electric Group company, respectively, for 225 million yuan and 75 million yuan.

Just last November, another electric trader Jingdong Mall also launched its own supply chain financial products. Jingdong Mall said, supply chain financial services opened, suppliers can through its orders, warehousing one-way bank loans.

According to Jingdong Mall, originally due to the high threshold of bank loans, higher interest rates, these suppliers are facing the problem of financing, but through Jingdong Mall and the bank's cooperation, Jingdong Mall won more than 5 billion yuan of credit, and loan interest rate is low.

The above 3 appliance merchants enter the small loan market is not an exception. As early as 2010, Alibaba and Fosun Group, Yintai Group and Wanxiang Group invested 600 million yuan to set up a Taobao merchants for the Zhejiang Micro-loan company. Dunhuang Network and business Bao also respectively with the Construction Bank (601939, shares bar), Everbright Bank (601818, shares), Citic Bank (601998, shares bar) to launch their own supply chain financial products, respectively, to its members to provide a maximum of 20 million yuan and 50,000 to 5 million yuan of loans.

CIC Consultant Financial industry researcher Bingxiao, said in an interview with The Herald Reporter: "The electronic business of small loans has a realistic background also has its own development needs." On the one hand, small micro-enterprises have an urgent demand for loans, on the other hand, E-commerce has accumulated a large number of business flows, capital flow, through the small loan business to realize the flow is the electric business enterprises to develop profit point is an important means. ”

Break the traditional credit model

Reporter in the interview learned that, with recent years of labor, raw material costs rise, liquidity shortage, the current domestic small micro-enterprise user loan demand exuberant, profit space, presenting a "blue sea" market. Xianqing, assistant chairman of the CBRC, said recently that as at the end of October 2012, small micro-enterprises loans amounted to 14.35 trillion yuan, accounting for 21.72% of the total loan balance, for 3 consecutive years to achieve sustained growth.

But in fact, the traditional credit model is far from satisfying the loan demand of small micro-enterprises.

On the one hand, the bank's traditional mortgage-backed loan model is contradictory to the actual situation of small and medium-sized enterprises, with high borrowing cost and great risk. It is difficult to satisfy the collateral and guarantee of traditional credit. On the other hand, the network merchant's borrowing frequency is higher, the capital turnover speed request is also higher, the difficulty adapts the traditional credit pattern.

In this case, gave Alibaba, Jingdong Mall and other electric business opportunities. Compared with the bank, the electricity trader carries out the finance to be more nimble, more can hit the electric business small Micro enterprise's real demand. "Bingxiao said.

Zhou Weimin, executive deputy director of the Center for Financial Information Research at Peking University, said to the Herald reporter, "from the point of view of the electrical business, the provision of microfinance services has two purposes, one is to strengthen the advantages of the platform for the upstream and downstream customers to provide good financial services, the second is to expand its customer or market value of a value-added service. "Zhou Weimin believes that because the electric business has a large number of online customers and upstream and downstream enterprise customers, so there will be more mining customer value behavior." Under the realistic background, the bank generally lacks the special attention to the small electricity dealer and the consumer, other microfinance company, the private financial service organization also lacks the superiority which enters this market, therefore to some extent the electricity merchant carries on the small loan business to be able to enjoy certain market space alone.

However, the reporter contrast found that, in the electric business, in addition to Alibaba and Su Ning to carry out the independent loan business license, using the independent subsidiary of the direct lending model, several other electric operators still use the model of cooperation with the Bank, the electricity dealer will be platform data into the bank recognized credit limit, Banks to complete independent approval, to issue loans.

Zhang Zhouping that the use of cooperation with banks in the way for the electricity dealers to avoid policy and financial risk, by the bank, but also easy to provide a higher amount of credit loans. "But it is easy to get bogged down in a bank that is inflexible and difficult to approve." Earlier, Alibaba had cooperated with CCB to try this kind of pattern, but ended in failure. ”