The Devil and the Angel: Seven Deadly Sins of VC

VC in the world's existence, based on a beautiful fantasy: VC has the ability to sit in the time machine, speeding through time and space, flying to the front of the historical clock and then look back, so see is gradually generated next to Google, next Apple, Jobs, Ma Yun, Shi Yuzhu, the next new tricks ... In fact, none of us have that ability, hehe ... So VC has to crème in the entrepreneurial team to find the so-called "dream Team", screening conditions are they have no beautiful resume, smart idea, successful record, perfect business plan book ...

"Cut! "Switch lenses, aim for entrepreneurs, and look at the recipe for entrepreneurship:

Almost no entrepreneur is perfect. The business model of the start-up company always has to be polished repeatedly, and then good idea also needs to be in practice to bump and knock and Hammer, Ebb tide, the first thought of a good set may not work, at this time some people will choose to give up, some people will change the way again and again, and finally may try, or no one can try to succeed ... ...
Startups from a idea to a product listing, from no income to the beginning of sales, from making ends meet to profit ... This process is the most important growth and development stage of every start-up company, essential, need nutrition, need careful care, watering, fertilizing, weeding, pest removal ... The best is organic fertilizer, watering is the farmer spring, Sunrise and tillage, sunset and Rest, to the full growth of the time and nutrients needed, and so after the spring, summer, to wait until the fall, can bear sweet fruit.

Lens again aimed at VC, focus ... Big close-up:

The way the VC is grown is to split the seed, transform its genes, then put it into a pre-configured nutrient solution, hormones, additives, with artificial sun day and night irradiation, timed sterilization, spraying potions, so this seedling son on the fierce long, not many days to bear fruit and a round and big, but it is just good-looking, The taste of food is unknown. Of course, this is a good situation, more time is enthusiasm, the last gene is not poor seedlings a root, premature death ...

Entrepreneurs only fully understand the birth defects of VC, there is enough psychological preparation and resistance to the instinct of desire, in order to be able to deal with VC. If the quality of entrepreneurs is not perfect, in fact, VC is also in vain, in the end, or a basket fishing month empty. But the entrepreneur, VC has no sin, this sin to be counted to VC middle of those weeding, they casually in the start-up company over the money, in the entrepreneurial world to misbehave, sin ah, grumble about, these people body a total of seven original sins:

One of the original sins: confusing the entrepreneurial instincts

VC are generally living in business class, five-star hotel, CBD luxury office, VC has a prestigious university degree, well-known large company work experience, all high IQ, high income, high-grade, glib; the fledgling hungry entrepreneur first contact VC, it is easy to be VC's sense of superiority and posture of the cast down, Consciously humble, entrepreneurial will appear shaken ... Originally hard work to focus on how to fix the customer, now turn to focus on how to handle VC, after all, it sounds like VC money than to earn customers money to be much easier, customer requirements is genuine real kungfu, and to deal with VC is just sweet words "1001 Night Story" Just.

Original Sin bis: Subversion of entrepreneurial values

Entrepreneurship needs thrifty, a piece of money into halves flower, this is the most original business of the most essential rules. and VC always give too much money, millions to you, do not need to return the mortgage, met the VC means to find a rich Dad, life without worry about money spent. When money comes without a price, when an entrepreneur no longer needs to be in the hands of a customer for a bucket of rice, entrepreneurs ' values have been upended when entrepreneurs assume that one-month and one-month losses are a matter of course when entrepreneurs are no longer gripped by the salary of more than half a dozen people.

The third sin: disrupting the ecological environment of entrepreneurs

VC wants is the speed, in order to have invested the company can rob in front of the competitor to go to the stock market to IPO,VC can regardless of cost, indulge the entrepreneur to overeat, even do not follow the rule to make a card. For example, in order to rob customers, Rob Traffic, VC investment companies can use the "free" trick, do not charge users a service charge. A free lunch naturally attracts a large number of customers, there is a VC this rich dad in the constant pay the company can do so, but those who do not invest in VC companies will not be able to play the loss of the game, even if their products and service quality may be much better, the result is that VC disrupted the necessary industry competition, Also killed the best seeded.

Original Sin IV: Fostering entrepreneurial superiority
       
             this year, VC has a halo on the head, where to go where the shiny, High-tech Park Summit They are guest, entrepreneurship competition they sit on the panel. Learns, VC invested by the entrepreneur also natural double-dipping. In the annual meeting, Internet Conference, Red herring sitting on the stage, everywhere VC silver take much of the company, this kind of activity is almost equal to the list of VC investment, and entrepreneurship is not what relationship.

            Even more incredible is that, originally an ordinary industry, into a VC, will overnight become beautiful, such as mail order company, chain restaurant, foot shop, laundry, gift shop, kindergarten ... Originally two entrepreneurs, is also the restaurant owner, the owner of the Teahouse, the owner of the Foot shop, a VC phase of the sky became a man, on TV, newspapers, magazine cover ... One remains obscure and continues to take care of trifles in his shop.

Original Sin Five: encouraging entrepreneurs to be impatient
       
             VC in order to IPO as soon as possible, investment exit, so the investment companies should be rapid and big, will also affect the entrepreneur anxious.
       
            The big enterprises, such as Wal-Mart, McDonald's, were originally from a small shop started, the start-up company must have a "wasted" to develop and develop, to practice basic skills, so that the future can be thick-fat thin hair. So even a small snack bar, grocery store, or foot-washing shop, it should also wait until its operation is perfect, make money, can it's mode copy, copy, chain to the whole country; VC investment companies are often not able to afford the time, as long as the paper gourd has a model, without full verification, immediately bulk copy, While the loss side expansion, anyway, someone will give the money to oxygen transfusion, the United States its name Yue "speed and scale."

Original Sin Six: Breed entrepreneur's laziness
       
             VC in the negotiation of investment valuations, always boast how they can be rich, industry resources, high value-added, and how to ropes Youboy in the capital market, the purpose is to hoist the appetite of entrepreneurs, Trick entrepreneurs into relaxing the company's valuation alert. Buzhi entrepreneurs will be blindfolded, think VC is a bunch of very powerful guys, money will never burn, as long as a VC gave you money, you are equal to the VCCircle, VC friends will be competing to plug you money; If the company is going to the market, VC have their own green channel, even if you take the money of VC indiscriminately spent, the company does not how to operate, VC still have the ability to pack you into the stock market to make a lot of IPO money ...

VC came in, the day is also naturally easy, the bank inside suddenly more so much money, many things will no longer need to start their own hands, looking for professional white-collar CFO,COO,VP, director, let a group of senior hourly to take care of it, even the CEO can spend a lot of money to external employment. What entrepreneurial exploration, learning, experience, experience ... Go all the way, man, and the time is not enough to play golf.

Original sin of Seven: VC also has weeding

VC is a "escape" for their own failure from the beginning to find a good excuse for the industry, as long as you can be a VC, do not worry you will not be bad, so the VC is not a good jade, which weeding, fish in troubled waters, they defiled the reputation of VC in the middle of the entrepreneur.

Failure is acceptable, so it does not matter to die entrepreneurs, as long as they can continue to mix, they can do whatever they want to do in the normal business people look incredible things:
Free！ Open warehouse and divide grain, save the poor
* Vicious dumping, forcing a competitor to die
* Sales are not profitable, manufacturing turnover for manufacturing turnover
* To brainwash the entrepreneur, pour in LSD, believe that as long as the free users, users will inevitably pay automatically
* To give entrepreneurs a lot of money to ensure that the flower is not only, so the company will not die, not dead is the glory of VC
* Even if the money spent, it does not matter, tinker with a story and blood transfusion, as long as the company alive VC can be the job ...

To know that VC is not Qingshui, inside the fish dragon mixed, they dare to throw money reason is very simple, because use is not own money, is the LP's money.

The camera pulls back, gradually revealing a panoramic view, the camera instead of aerial photography:

In the vast world, tens of thousands of entrepreneurs in midnight, day after year, the shortcut to entrepreneurship where? What did the early startups need most? What kind of person is the real entrepreneur?

Between the words, the screen shot in a few small white spots ... Small white dots gradually fly close to become big, see clearly are some people wearing white dress, they have wings on their backs, hard to beat, white people in front of the camera flashed, fell to the ground of the entrepreneurial crowd ...

White people in the search for such entrepreneurs: they have a natural instinct to find opportunities, they are hard-working, perseverance, character like a magnet, can attract good talent around themselves, such entrepreneurs through careful carving, can achieve great cause. White people have a passion for such entrepreneurs, because they are the same way, the first time entrepreneurs like the raw stone, there is always such a defect, often on the company's development strategy and financial prospects do not have a real grasp, there is not enough management experience and industry resources.

Therefore, in the early start-up companies can not be smashed money, money can not solve the fundamental problem, the success or failure of the factors are the formation of business models, product maturity, team growth ... These need time and people to care, need to have a coach to guide and guidance ... There are no shortcuts, there are words, nothing more than to take detours, less make mistakes, not a big somersault, in the entrepreneur inadvertently walked to the edge of the cliff, someone will pull him back ...

The white people in the entrepreneur at the most difficult moment appeared, bringing entrepreneurial experience, industry resources, connections, but also leave a cheque ... Entrepreneurs have trouble to have trouble, white people with the call that is, entrepreneurs need help, white people around the bustling, until the start-up company income and expenditure, there is profit, listed ... So one day the entrepreneur is done, he will wear white clothes, fly to the sky.

The camera motor stops, the picture fades away ... The following story let the audience to imagine themselves, those who have wings on their backs, flashing halo on the head of the white people, perhaps the legendary "Angel"?

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Taxing】
1. Is there no money to start a business?
2. Must venture to find VC?
3. How should a wise entrepreneur treat VC, Angel, capital market?
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Source: http://blog.163.com/himalayabear@126/blog/static/1059464032009103014038196/