The electric business platform for the delineation of imported food: Shun Fung optimization

In the past two years, the competition of the electric business circle is very fierce, new platforms emerge endlessly, and shun Fung optimization as the platform of the on-line soon, seems to have achieved good results. Based on this, its CEO Liu seems to be in a good mood.

In the bright office, he opened a jar of juice and poured a glass into the audience, introducing: "This is our product, imported juice." Said, and took a sip first.

A few months ago, when Shun Fung Express announced the establishment of Shun Fung to optimize the platform for the food electric business, many people in the industry are not optimistic. In most people's view, the food electric business facing the cold chain, warehousing, distribution links and other issues always appear to be in a hurry, the success of the case is not much, the logistics of Shun Fung in addition to the distribution of the advantages?

"Talk about advantage?" Let's first say why I do shun Fung optimization bar. "Liu said.

As we all know, Shun Fung Express CEO Wei from Hong Kong, the Hong Kong people last year and Liu a chat decided the birth of Shun Fung optimization-Wei told Liu hope to be able to bring good quality imported products to the mainland to share, the latter immediately resonate: "This idea is very good, this is not only his expectations, but also a consumer demand." ”

This also answered before the industry a lot of questions: for He Shonfong preferred not to learn to do relatively mature 3C products, or learn when as a book, instead of more difficult to choose food, you know, Hong Kong area Shun Fung E business district has accumulated a lot of experience in 3C products.

"Food safety problem is a hot topic recently, import food has certain market demand." "In Liu's view, the positioning of the high-end market is Shun Fung optimization and other food manufacturers the biggest difference." I bought the net main independent brand, 1th stores more and more like a line of food supermarkets, and Shun Fung optimization "in the consumption habits have moved from the line to the line, pay more attention to the user experience."

"Middle-and high-end consumers value the user experience more. "Liu that this is beyond doubt, so shun Fung optimization in the cold chain, distribution and other links up and down the kung Fu." According to him, Shun Fung preferred distribution tools for all cars, each distribution by a driver and a Customer manager together to complete. "The compartments are standard with three functions of refrigeration, freezing and zero-freshness. Reach the Community gate, the Customer Manager will put the product into the insulation bag, and then walk the product to the customer hands. "After the signing of the link is very new, according to the introduction, each Customer Manager standard an ipad, users can be inspected on the ipad to confirm and send product experience feedback."

The ipad, with its standard, has become a symbol of high-end service, such as VW's ipad for every sales consultant. and shun Fung preferred "fashion" to choose the ipad, there is the next step: "We will launch more applications in the future, such as the Customer Manager through the ipad will be GPS positioning, consumers can always view the product delivery route, and electronic signatures and other interesting applications will optimize the user experience." ”

So, shun Fung preferred cold chain, distribution and other costs are not small, how to profit? Liu thinks it's too early to talk about revenue just one months on line. "But we are not without plans. For example, in terms of suppliers, we have just established cooperation with the manufacturers in South America, will be more introduced in Southeast Asia, Europe and other regions of the product. "There is a good, comprehensive product bottom, user volume growth is only a matter of time, still need to tangle revenue?" "We will not be as spoiled as the customers in Jingdong, and all services will be within our reach, and this is the basis for profitability," he said. "Liu is very firm.

"Speaking of this, we have to mention the impact of Shun Fung Express to optimize." According to Liu, most of the manufacturers choose to select and optimize the alliance initially because of the fancy Shun Fung Express this brand. In addition, Shun Fung optimization has not yet sought financing from the outside world, all the operating funds by the Shun Fung Express investment, and the latter network resources, trunk transport resources is also the important guarantee of the survival of Shun Fung optimization.

"In my opinion, the electricity quotient is a potential stock in the next 5-10 years." This is also the important reason why I choose this industry as the first opportunity to start a business. "The CEO, once known as the youngest director, is confident of the future of Shun Fung," he said.

Early access to third-party payment licences, carefully selected pilot areas, uniquely located in the high-end market, Shun Fung preferred to claim to be prepared.

But can it be like the poster on the dress up as a Columbus parrot, with consumers to find the true "New World of food", still need time to test.