The electric business predicament of the established enterprise

In the world of E-commerce, every day there are many new faces appear, but some old enterprises, but often try to try fresh on the stagnation, the old enterprise why and the electric business is not aloof?

Wen/Zhang Shule e World is the first Shenzhen commodity http://www.aliyun.com/zixun/aggregation/39531.html "> Online fair, from the beginning of the continuous invitation of traditional enterprises to join, but the real established enterprises very few." Some businessmen or traditional business philosophy, the old enterprise how to enter the power of the strong business? Yesterday, the speed network reporter asked me questions about this, the contents of the interview are as follows: The foolish thought, the old enterprise to the electronic business has always been the development trend, its significance lies in through the difference management, provides the same and the different goods and the service under the Net network, for the old enterprise, not only the long tail effect effective utilization, More can expand business coverage, from the regional enterprises to expand to all corners of the country. But the current situation is that the old enterprise to the speed of the electronic commerce is very slow, some enterprises do not want to do electricity business, even Shenzhen newspaper group, chairman of the Song also believe that regardless of the electric business, traditional business, the difference is not small! Many companies do not want to do electricity, largely in the internal contradictions of the difficult to reconcile, one is e-commerce and offline entities shop and even around the interests of the dealers, can be online coverage of E-commerce in the country if not differentiated operation, will inevitably cut the physical store and dealer cake Secondly, although it is recognized that the electric dealer must and the entity sales have differentiated operation, but many enterprises limited to their own product direction and strategic considerations, it is difficult to achieve two-line combat and the difference between the operation. This makes many established enterprises believe that E-commerce and their original business exist around the problem, and slow action and the external environment also let old enterprises, e-commerce overall environment is bad, electric business of burning money on the road, so that manufacturers dare not engage in, fear is the bottomless pit of gold. Therefore, the old enterprises want to break the traditional business model to the electronic business, the biggest difficulty lies in the transformation of traditional ideas, the real move to the differentiation also requires a process. To get out of the predicament, the only thing to do also have to do is to recognize the difference between the electrical and the entity, rapid change of concept, in the differential operation of the trial and error, to find their own E-commerce entity sales personalized collocation. Welcome to my new book, "Pushing Hands ferocious" the first domestic network marketing combat novel! Microblogging, forum, News, encyclopedia, question and answer, email, micro-video, micro-comics ... This book teaches you the bases of marketing! Order Address: When: http://product.dangdang.com/main/product.aspx?product_id=23203714 excellence: http://www.amazon.cn/%E6%8E%A8%E6% 89%8b%e5%87%b6%e7%8c%9b-%e5%bc%a0%e4%b9%a6%e4%b9%90/dp/b00btveqli/ref=sr_1_1?s=books&ie=utf8&ampQid=1363502490&sr=1-1 Probation Address: http://read.southcn.com/bbs/dnovelviewcat.php?tid=1788094