The electric business war 18th into the peak battle

With the end of this year, network retail sales of social goods retail total or will rise to about 17%, close to 20% of the outbreak of the critical point of growth, this year and next two years to become the golden period of transformation of small and medium-sized enterprises, window of opportunity is expected to be closed in 2014.

Preheat half a month more than 2013 first half of the electric business World War 18th into the peak battle. Login to the Cat home can slide the mouse "chop" 200 million yuan red envelopes, Beijing East 10 anniversary of the launch of the old Liu Special special feedback. Other such as Xun, shop 1th and so on almost all electricity Shangdou early to join the regiment, overtime tense preparation.

CCTV financial commentator, China E-commerce expert Tan Ren observation that the days of Cats, Beijing East, Xun, Suning and gome, such as several major electric giants or will be in the next two years, the year of the battle, the seat rearrangement. Participants will be divided into 9% to 17% this year from the incremental market, the failure of the winners will gradually fade out of the consumer view. And on the line behind the lively and brutal fight, in fact, the real face of the danger of strangulation is the traditional retail industry.

Price war behind fight industry chain

From the beginning of last month, the first gun to start the electric business World War, yell for half a month of the road to the electric quotient of 18th as the axis, set off three days to seven days ranging from the promotion of the climax of the campaign.

June 17 to June 19, Jingdong Mall launched back to the members of the low price lore, the old Liu special big promotion. The day cat 17 to 19th crazy year in the big promotion, shout out June cheapest three days slogan. Open the page to slide the mouse like a popular game "Fruit Ninja" like to chop red envelopes, 200 million yuan discount to the consumer appetite. June 17 to 21st, Suning easy to buy 5 days 5 nights, 500 million Hurricane banner. Gome Online Outspoken "618 peak war, 18 snapping up products 1 yuan" slogan.

Because the consumer esthetic fatigue, the merchant's promotion war this year obviously more to bother, the means is richer. In addition to direct discounts, there are a number of gold bars, send coupons, seconds to kill and other means.

Although some consumers, electric dealers and suppliers have questioned the price war, but Tan Ren that the future price war will continue to play, because a few big electricity business platform to profit from it. For example, the cat has always been to provide businesses with "battlefield", sitting receipts and other ads. Beijing East, Suning easy to buy, Xun now also are open platform also benefit.

Beijing Jingdong Department of Public Relations, senior Vice President Li Xi accepted the first time in an interview with CCTV finance, Jing Dong in (June) The first two weeks, the peak of the day when the highest orders close to 2 million, compared with the same period last year doubled, sales rose more than one times. Xun, store 1th also said that the start of the sales campaign after the big increase in orders.

Last year, "Double 11" war, Taobao cat full network of 19.1 billion yuan sales, refresh the E-commerce day sales of new records. The industry is concerned that the 618 war will hand over how the report card?

Now, however, suppliers are becoming smarter, such as the Jiuxian network, to provide different categories to the appliance manufacturers to avoid mutual bo. Tan Ren pointed out that one of the characteristics of this year's electric business war is that more rational than ever, more and more understanding of dislocation competition.

9% to 17% incremental market who wins

We can see that after many rounds of baptism, the electric business War is developing in a deeper and wider direction.

618 Beijing East Store celebrates this round of the war and the previous year's difference is still, the regiment has almost included the mainstream platform of electricity, electricity, vertical electric dealer and so on all electric business. Through the surface waters of the price war, more currents are flowing under the sea.

Can not be ignored, the nature of the electrical business or retailers, is a combination of retail and network business model.

By the end of 2013, internet retail sales of social goods will rise from the current 9% to about 17%, nearly 20% of the development of this point.

Tan Ren that this will be the year and next two years, the Internet retail explosion critical point of the year, is the power of the Battle of the years, more new customers in the faster speed involved in online shopping. And because the Internet "winner-all" survival law, facing the imminent outbreak of growth in the market share, the road to the electric business who also dare not snub, who also dare not lag behind.

"This is a practical" Huai Hai campaign ", where participants will have a place in the electricity market this year and next, sharing the incremental market from 9% to 17%. The unsuccessful winners will gradually fade out of the consumer's sight. "Tan Ren points out.

It can be expected that the second half of 2013 will be led by the cat's new round of war, all electric dealers also dare not to miss.

The traditional retailing mode of the electric commercial Holding group

The major electric dealers from the growth of the market share of the soup, at the same time, the rapid growth of the electrical business to the physical retail industry brought about by the industrial crisis, 2013 and 2014 will also be the traditional retail business of the strategic decisive Battle of the year.

Some insiders pointed out that a number of electronic business promotion war, will lead to further squeeze the power of the traditional channel, speeding up the online business to the online transfer, 2013 or will become China's retail market development in a watershed.

When it comes to the competition between the electric business and the traditional retailing, Ma Yun and Wang's "Whether the electric dealer replaces the traditional shop operation" billion yuan to bet is fresh.

At the end of 2012, Wang that, "The electric dealer is again formidable, but like bath, pinch the foot, cut the ear these business, the electric business is unable to replace." I bet with Mr. Ma: 2020, after 10, if the electric dealer in the Chinese retail market accounted for 50%, I gave him a billion, if he did not give me a billion. "And Ma Yun believes that the electric business win." Wang the compromise that "both can live."

For the future online and offline development trend will be, Tan Ren that purely on the transaction itself, Ma Yun will win. But in fact, they are all winners, Ma Yun's bet is that online trading ratio of more than 50%, Wang's bet is that most of the services to be delivered offline. He pointed out that the electrical business is developing in depth, the future line of online integration, the retailer's own platform and so on to follow the trend of the times.

Tan Ren that this year, the real war between the dealers is not to hit the price, playing is the entire industrial chain, not the electricity dealers in the supplier. "On the surface, it is the battle between the electric dealers, which is essentially Xiangzhong Etian, with the electric dealers strangling China's traditional retailing industry." It's just that in this crucial battle to determine the change of dynasties, who can capture more loot.

For the online and offline a big fight, Tan Ren said that E-commerce is not a field or a professional, is a mode of operation. Our country electronic commerce already from the basic network, the platform, the tool construction, the popularity accumulates, enters the scale application stage.

Tan Ren points out that 2009 to 2013 is the best Opportunity window for the rise of the SME network. This is still the golden period for the development of network marketing for small and medium enterprises, and the window of opportunity is expected to close in 2014.

He suggested that traditional retailing should pay attention to the change of traditional business model to network management mode, in the information society, in order to avoid the fate of being eliminated, all enterprises must go to learn and use E-commerce, closely follow the trend of mobile commerce and other times. Content sharing from www.srzxjt.com Tan Ren Information Group Network, if you need to reprint, please specify the source!