The electric dealer plays the innovation behind is the discount not to force "the double 12" is boring washes to sleep

Oriental Network December 13 News: According to the news report, "Double 12" this day, shops and electric dealers tired, play innovation behind the discount does not give force, "focus on the traditional Christmas, New Year's Day and New Year's promotions." Proposed "smashing money to create a festival" Shanghai Suning headquarters revealed that December 14 0 o'clock, Suning will be in Zhongshan Park shopping district Changning Road Super Store officially sold Iphone5, with the launch of 16G, 32G, 64G, black and white six bare metal, but also can choose to handle telecom or Unicom contract packages, Suning appliances (002024, Stock bar) will also be synchronized to open the old I-phone products to the old for new business.

Electric Dealer: New play unrelated discounts

Taobao also for all buyers launched a documentary "Taobao Time Machine", December 10, the user login related pages, you can see their first day from the registration of Taobao began, here every move, and the life experience and hobbies behind. Taobao for this innovative play, there are many buyers feel cordial, moved, but there are some customers worry about their own online shopping "no privacy", "the system from the transaction history, shopping habits in the details of the buyer's life stage and economic conditions."

Suning easy to buy "0 yuan purchase" activities, consumers choose marked "This product to participate in super 0 yuan shopping activities" of goods, and full payment completed, the system will return equal to the whole of the general coupons. The consumer may purchase the other whole field goods by the coupon, and must use at once.

Gome in the home that shows that there are department stores, large household appliances, 3C digital products, kitchen, computer office, sports outdoor and other six major channels of the merchandise is being promoted, everyone electricity full 2000 yuan to reduce 226 yuan. After uttered, the equivalent of 887 percent. And the previous mammoth Jingdong Mall This promotion is quite not to force.

Shop: Stay on Christmas Day promotion

Yesterday, New World city, Paris Spring and other shopping malls do not have special activities, still focus on the traditional Christmas, New Year's Day and New Year's promotions. Yongle said that on December 12 the same day, the city's stores will carry out the full reduction activities, purchase of traditional household appliances, "1000 minus 200 yuan", purchase 3C electrical Appliances Single item "1000 yuan minus 128 yuan". In Suning Seven Treasures shop, the day participates in the shopping mainly is the middle-aged and elderly, the keen product concentrates in the color television, the air conditioning as well as the ice washes and so on traditional bulky appliances, the young people pays more attention to the 3C electronic product instead meets the cold. A salesperson said that, because it was not the weekend, and the "double 12" concept was not as thunderclap as "Double 11", but the full 30 percent-90 percent "year-end proof" activity will last until this weekend, and there is a risk of another sales climax.

This year "double 12", Shanghai Suning for the first time to create a "love to buy the festival", this round by the physical store caused by the promotional craze also played an immediate effect. According to statistics, opened from 9 o'clock in the morning, to 5 o'clock in the afternoon, Shanghai Suning City stores a total of more than 100,000 items sold. At the same time, the sales scale also created a single day of the year at the highest record, more than the New Year's Day, "51", National day and other traditional sales peak. Suning expects to sell 16.18 million items a day, which will be the largest number of sales since this year.

Courier: Sufficient manpower, not many storm positions

Some consumers also said that the successive "online shopping promotions" some of the not gung-a. Senior buyers, Mr. Yang said, on the one hand, "double 12" discount than "double 11" to force, on the other hand, the year-end shopping malls promotional activities can reach about 50 percent, "I prefer a straightforward and affordable discount to reduce activities." ”

Reporter from the express industry also learned that at present, it seems not yet feel the "double 12" promotional power, pressure is not as "double 11" when so huge. Yuantong said, because "double 11" has been equipped with the hands and transport vehicles, the "double 12" preparation period is more certainty, from yesterday's number of express items, there is no "double 11" when more. A number of express companies said that the current judgment will not appear "Storm bin" and so on, but also to see the two days after the number of Express.