The electric merchant again war Singles Day Collective "pinch a frame" send a red envelope?

The annual Singles Day is coming again, in addition to the single men and women on the internet to "naked" cry, the most eye-catching nature of the internet is the electric dealers low-cost promotional "11.11 shopping carnival." Reporter to understand that there are many people in order to double 11 can rob the low-priced goods, has been suppressed for a long time, and the electric business is full of war, from clothing accessories to electrical products are all added to the "11.11 shopping carnival." However, the current Carnival shopping festival has been questioned from consumers, many people think that gimmicks outweigh the benefits, holding a wait-and-see attitude. Experts said that by the same quality of the electricity, logistics pressure, electricity business low-cost marketing or difficult to continue.

Two months, two-xi.

"A coat, two pairs of shoes, a small shirt, this is the clothes I am going to buy." "November 9, the public Shaoli to open a few of their own computer saved a few pages, said, because of last year's double 11 snapped up experience, she began this September to prepare for double one day, only for the online" 50 percent promotional activities.

Usually do not buy clothes Chao told reporters, in addition to clothes, even the electric heater, television and other electrical appliances, he is going to Amoy online. "We are working class, usually want to buy some large items have to total again, see Double a price so low, of course, want to buy some." "Chao said.

Many people of the 2011 Century Singles Day Express burst warehouse memory, this is also to each electric dealer made a free big advertisement. For many days before the 2012-year double 11, a considerable number of people began to pay attention to the promotional messages of the electricity dealers, rather than miss the price.

Electric dealers are doing all they could

November 10, the reporter login Taobao Mall found that the homepage of the site is already "11.11 Shopping Carnival" World, "50 percent package mail" in the words almost appear on every page, not only clothing, cosmetics, electrical appliances, but also include tourism, air tickets, rooms and other commodities.

Jingdong Mall also launched a "Desert Storm" large-scale promotional activities from October, suning on its official website launched a three-day, super "0" yuan shopping activities; Gome Online Mall launched is "Singles Day unprecedented price war!" Breaking 4 days and 4 nights! "Cosmetics giant poly beauty products are not to be outdone, in its official home page played a" Poly beautiful products single You charm Carnival, 9th to 11th full 200 return 200 "activities ...

The reporter saw, almost all electric business giant all wants to have a piece in this special day, each electrical appliance merchant's official website has played with "11.11" the advertisement language.

Can you really enjoy the benefits?

Although the double 11 promotional ads take turns bombing, but this August Jingdong Mall and Suning and other merchants of the electricity price war, so many consumers began to doubt the electric dealers "small trick." To this electric business promotion activity, Chao or hold the wait-and-see attitude: "At that time Jing Dong and Su ning shout out words let everybody excited unceasingly, but the result of the end, it is deceive everybody's affection, still delay everybody's time." ”

Taobao opened clothing store owner Laohekou told reporters, in his view, on November 11 this day promotion has the doorway. "The first is a Singles Day car, a gimmick, to let people know." Laohekou said, he felt that the deeper reason, may be November 11 is in the autumn and winter season, many goods in the shopping malls may also be 50 percent sales, and the business is the last year's goods sold out, the cost is very low, it is a very low discount business also some earn.

Low-price marketing or unsustainable

GAO, director of public affairs at Qingdao Branch, one of the participants in the electricity business, said the market response was much calmer than last year's booming singles Day.

Liu Wenxian, a professor of management at the party School of Qingdao, said that the homogeneity of the electricity quotient is very high now, and it must be different to stand out. "Occasionally doing some of these promotions will naturally attract the attention of consumers, but if you do more, consumers may produce aesthetic fatigue, and eventually buy less consumers." ”

Yuantong Express Laoshan A delivery Department Zhang manager told reporters, double 11 after a period of time the logistics pressure is very large, the possibility of a big explosion, many consumers will be express hurt, this will certainly weaken the consumer's shopping experience, indirectly let consumers on the electric business war formed a bad impression.

It is reported that many experts recommend improving the Environment of E-commerce development, establish and improve e-commerce laws and regulations, standard system and electronic commerce credit mechanism, encourage the development of payment platform, Self-built Logistics Base, self-logistics distribution system, such as electric business services supporting industries, to create a good electric business support system. Reporter Wang Yuankong

News extension

Near the electricity dealers launched promotional activities

"In the traditional shopping malls, the" Singles Day "marketing value is not small, but on the Internet, very dynamic and entertainment spirit of netizens to the concept of the commercial value completely released. "China E-commerce Research Center researcher Zhang Zhouping said.

As Zhang Zhouping said, according to Taobao published data, November 11 last year on the day of activity, Taobao net sales reached 5.2 billion yuan, of which more than 3.36 billion days of cats. So gratifying sales performance, so that "Singles Day" Into the eyes of the electric business "Gold node", the domestic electric business enterprise competition The most fierce battle battlefield. And with Suning, Gome and other enterprises to enter the field of electrical business, the competition between the electric business is increasingly fierce.

7th, China's E-commerce Research Center, "2012 Electric Business" Double 11 "online shopping promotion season survey data and reviews" showed that the 2012 "Singles Day" period, 409 related shopping malls in about 77.5% Mall said in the "double 11" period will launch promotional activities.

According to Xinhua

Express industry will be more obvious

The three Year War "Singles Day" behind, is the express industry qualitative change, the technology and the capital agglomeration is more intensive. In addition, many companies have been surging, while some of their peers are in trouble or even completely out. Industry insiders predict that the future of the delivery industry will become more obvious, the entire industry has entered the transition to upgrade the critical period.

Electric business promotion brought about by the hot, and can not conceal the Chinese express industry's own soft rib, both land, labor and other high cost, management, such as the extensive "internal", there are UPS, FedEx and other foreign giants to speed up the Chinese layout, such as "aggression."

Industry insiders called for the Government should be in transition and upgrade the key period of the express industry to support. Recently, Shanghai issued 13 policy measures to support the development of the express industry, such as the creation of conditions to support the headquarters in Shanghai Express Enterprise overall listing, express enterprises to expand the use of land to support, has a high gold content. This approach is worthy of reference.

According to Xinhua