The electricity merchant countryside brushes the wall, enters the countryside electricity merchant market Prelude?

　Advertising may be the prelude to corporate strategy, advertising may also be misreading of the enterprise.

Beijing East and Ali of the two brush wall ads, caused by the two big electric power companies to enter the rural market speculation, is the prelude or misreading?

To enter the rural electricity market?

There is no doubt that electricity merchants originated in cities. Jing Dong in Beijing, Ali in Hangzhou, Tencent in Shenzhen, a big help electric business in Shanghai, if the mainstream electric power company into line, almost occupy the first-tier China's big cities. Not only are these electric dealers the headquarters of the city, their base area is also in the city. Because the city can provide everything that the electric trader realizes. All production plants as well as a large and capable consumer group are excellent infrastructure. Infrastructure + suppliers + Online buyers, this is the basis for the existence of the electricity business. The piece of this foundation, rural have?

First of all, the electric business infrastructure. This piece of content includes many, roads, logistics, telecommunications, speed, Internet hardware, mobile hardware and so on, these infrastructure construction, it is obvious that the electricity dealers powerless, or even the government can not do, the need is the market real demand. At least, at present, we have not seen the vast number of rural areas to improve the real demand for electric infrastructure. Admittedly, in the past ten or twenty years, rural such infrastructure has been greatly improved, and many places have logistics, network, but "there" and "someone to use" very different. A clothes 20 yuan, postage 10 yuan, you will be willing to buy online?

Second, the supplier. I think that a region can not rely solely on the supply of products will be able to prosper the electricity business, but also need demand, the prosperity of the electricity business needs to have to provide. Hangzhou is a leading city in the electric business, and its online consumption and suppliers are also leading the electric supplier. So it is with Beijing. What can be supplied in the countryside? Only this. Therefore, many electric business platform hope to enter the rural area of electricity through the vegetables. But lack of demand will not lead to a supply boom.

Finally said that the net buys the person. Compared with the city, the rural per capita consumption level is a big cut, which inevitably determines the rural online shopping volume is not too big. Secondly, the grade of rural consumption than the city is a big cut, which will inevitably lead to the quality of online shopping products is not high. But the market for secondary products is already shrinking, as the business has become a trend.

To sum up, to enter the rural electricity business, the problem is far more difficult.

So is it possible to assume that the rural electricity business is impossible? Not necessarily.

Future rural electric Business imagination

The author thinks that the future of rural electricity business, there are several ways worth trying:

First, the business-to-business model is preceded by other modes. From the history of China's electric business development, the Business-to-business model is the first to appear mature electric business model. At that time, the factory product price is low, the electricity business talent is scarce, the factory is everywhere, is in this kind of atmosphere, the business-to-business pattern develops. Today's many rural areas, its economic environment and Alibaba initial stage is how similar. In the talent, the rural electrical business talent is limited; in the product suppliers, many factories are moving to remote areas, and rural local government is also trying to plan the electric business strategy. There have been a number of business-to-business dealers concerned about some rural areas, such as the smart net for some of Shandong has formed industrial clusters of rural areas.

Second, the regional electricity dealers before the national electricity dealers. In Taobao, "Jiangsu and Zhejiang Shanghai Package Mail" has become a mantra. Under the condition of imperfect rural infrastructure, the rural electric dealers may not be fully connected with the city electric dealers. For example, because of the high cost of logistics, users may choose the surrounding area of the product. This has formed another "Jiangsu and Zhejiang Shanghai Packet Mail circle." If the current mainstream electric dealers to enter the rural electricity business, may need to pay more attention to local electric business circle.

Third, hardware popularization is limited to software popularization. Currently engaged in electrical business, hardware is not the crux of the problem, brush drilling, reputation, O2O, marketing this is kingly. However, in order to fully realize the construction of these software, it will take a short time. The first construction and popularization of the possible or logistics coverage, network speed and so on hardware.

Therefore, the author thought that the Beijing-east and Ali Brush Wall move, just brush brand in the rural sense of existence, and real intervention in rural electricity business, still waiting for a while.

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