The electricity merchant enters the community, the various views differ, the foreground is hard to say

The industry has a different view of the electrical business entering the community.

E-commerce observer, million-engine consulting CEO Ruzenwang that the electrical business in the community only need to do a good logistics, others do not need, "now everyone has a mobile phone, at any time can be online shopping, why to shop to the net to buy it?"

Ruzenwang says he has been less bullish about "hey guest" because in the community, clothing, 3C products experience value is not obvious, residents to experience clothing, you can go directly to the clothing store experience, "Hey Customer" launched by the experience did not bring too much value for its store, "not open a shop is O2O, I feel ' Hey guest ' no existing value." ”

At present "Hey Guest" mostly to send and receive express business mainly. "Open a shop to do express business, the cost is too high, is really overqualified." Ruzenwang points out that because the "Hey Guest" store is usually well decorated, the area is not small, the cost is at least 5 times times higher than a common shun Fung distribution point.

For the parcel collection point, Ruzenwang that many community service centers have a "self-point" function, in supermarkets to set up a collection point is also very difficult, because the supermarket is very many, the electric business in the integration of these supermarkets also need to spend a lot of energy, difficult, "there are many different brands of supermarket chain, Ali, Jingdong and other electric dealers to talk about cooperation, To go straight to the integration, I feel is not a simple matter. ”

Talking about the business model of "Lakara", Ruzenwang points out that this was one of the first Japanese ways in the the 1990s, but now it's not worth it because everyone has a mobile phone and can buy it directly on the phone.

He thinks, "in the community, the electricity merchant mainly completes the logistics distribution to be possible, does not have the electricity merchant to community the concept." ”

Guangdong Province Network Merchants Association secretary General Huang Zilong pointed out, "Hey Guest", "Open shop treasure" is only a non-electric company to cut into the electricity quotient of an attempt, the scale is still small, it is difficult to determine whether the future success, but the community for the electricity quotient, must have a great value of mining

Huang Zilong said Shun Fung's largest business is commercial express rather than Electrical express, electric business account for Shun Fung business total proportion is very small, "' Hey Guest ' currently in the country still less than 1000, the scale is small, the development time is also short, it is difficult to define this model to be unsuccessful." ”

Huang Zilong pointed out that Lakara is also in the search for ways to enter the electricity quotient, but it is actually a service provider, the future online shopping can become Lakara's main business, also remains to be seen.

Huang Zilong said that the distribution of electricity dealers in the collection point, is the integration of the use of Community resources. But the actual landing of the number of collection points, "system docking, integration process will be very long." "But the community for the electrical business to deep deep value," because from the trend, close to customers, to provide customers with a better service experience, is the future direction of development. ”