The emergence of micro-merchants quietly, private dating space into a cascade business

In the 2014, a "latent" in the micro-letter of the electric dealers quietly rising, dispense with the cumbersome transaction flow, directly in the micro-letter friends and QQ display products, and sellers one-on-one exchange, trading intention to achieve, rely on courier door-to-door, with the city a few hours can be arrived, this is "micro-business."

Some of the micro-traders from Taobao and other platforms to migrate, or in the micro-letter out of the "branch", some are "home-grown" micro-letter store. Micro-business business is booming, and is gradually spread mode, forming a relatively stable consumer groups.

It is both a friend and a businessman, which is the dual identity of the "micro-quotient" group that sells things in a friend's circle. In the "mobile phone walkie-talkie", micro-letter unknowingly become another Taobao, almost to "0 risk" started, overbearing and stable to gain a strong attack. A relatively private space to make friends, but has become a layer of business.

With more than 600 million users of micro-mail as the largest mobile Internet traffic portal, more and more companies began to figure out how to use micro-credit marketing to build their own business circle. Many enterprises will hope to place the micro-business, hoping to use micro-letter platform to carry out the most popular mode--o2o.

O2O's core is offline and online integration, to create integrated marketing. and the micro-letter 5.0 version of the opening of micro-letter payment for the O2O provides the possibility of future development. It is worth mentioning that last year, micro-letters in the "My Bank card" page quietly placed in the "' Double 11 ' Select goods" section, at discounted prices to sell the Xun network platform of the selected products, and in the "Double 11" as a fixed channel retention. Data show that only the "double 11" day, the Xun network in the "micro-letter Select goods" Store the number of orders to break through the 80,000 single, which is just a test of the new platform for a week is an excellent record.

A senior lecturer at the Network Marketing Training Institute, the O2O, points out that micro-credit payments are extremely convenient and fluent, and that one of the infrastructure that underpins the commercialization of micro-letters will provide greater help to the state.

Facts have proved that the new version of the Micro-life membership card on the line for micro-letter pry O2O field of the trillion-class market. According to official estimates, Tencent micro-life to the end of this year is expected to cover more than 40 cities nationwide, the user reached more than 80 million, and its cooperation under the line of customers including McDonald's, Vanrong and other catering enterprises, as well as coastal city, speed 8 hotels and other shopping malls and hotels.

As a private strong mobile social products, micro-letter can not from the Consumer-to-consumer point of view, the construction of a certification system of commodity trading platform. The commercialization of micro-letters is different from the electric business platform, at this stage will be based on infrastructure to build the user will be micro-letter as a portal and tools of the habit, its real purpose is to seize the line online under the integration of marketing share, to create a unique micro-marketing era.

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