The end of free activities, the transfer of electronic business target

The electricity merchant began to have the new understanding to the industry competition, the more and more electric dealer announced to collect the freight, because the competition's next stage already started.

Finally, Amazon also announced the receipt of freight. Just after the Spring Festival, Amazon on its page quietly hung a notice: the whole field free shipping activities terminated, shopping amount of less than 29 yuan to add 5 yuan freight.

It was the end of last year, and the fourth announced the end of the free shipping strategy of the large Business-to-consumer shopping website. Previously, Jingdong Mall, new eggs in China and when all canceled their own free shipping concessions, replaced by "a certain amount of shopping can be free shipping."

As for Amazon's move, Dangdang CEO Guoqing clapped, "the era of the electric dealer's unconditional mail is over." "He said so on Weibo.

Various indications, the electric Shangzheng face from the capital and operating costs of the pressure, the cancellation of freight concessions or strategic price increases, is the electric business to get respite, but also for its future profits to make the matting. On the other hand, this is the only way for the healthy development of e-commerce industry. "I always believe that the electrical business should provide users with appropriate services, rather than over service." "Bowser net CEO Zhiquan said. In his eyes, excessive service includes free time delivery, too low or even a loss to sell this free lunch, although short-term to consumers attractive, but not sustainable, when the electricity dealers burned the money of the wind intensified, the wind investment ran out of energy, the final situation may be: few survivors, excessive competition to the industry lost vitality.

The focus of competition is changing. Industry insiders believe that the electronic business should be a pure low-cost, free and other means to attract customers, to provide quality products, "No traffic congestion" site, good service to attract and retain customers, a modest profit, consumers can get a good shopping experience, this is the sustainable development path.

However, the free shipping commercial mall is not extinct. Amoy CEO Bi Sheng said that Amoy still adhere to the free shipping policy, "but do not understand why the electrical business to free shipping." "and Amoy, Xun and other sites are still supporting the free shipping, is really competitive, reluctantly," for those who brand awareness, customer loyalty has not been developed by the electricity quotient, low-cost, and package mail is still an effective means to attract consumers. ”

(Zhang Yi)