The era of "Big Data": An analysis of data explosion

What is the best time to contact your customers each day? Which week is more suitable for your product promotional activities? Will this road not be congested in half an hour? How to quickly find a criminal who has disappeared in the crowd ... The answers, which once required a lot of research and research, have become simpler with the advent of the "Big Data" era.

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January 22 in Chengdu, the IBM 2013 China West High Growth Enterprise CEO CIO Summit, always "dare to the World first" IBM once again let the Western enterprise executives to appreciate the "big data" the charm of the Times.

Analysis of information explosion data

The so-called "Big Data", in layman's terms, is to collect, analyze, process and use the mass of text, images, audio and video data on the Internet. Professionals say that because the world today produces a vast amount of data every day, to be effective for their own use, "is tantamount to a lot of hay in the rapid and accurate find the needle you want." It is estimated that the global data produced every two days now corresponds to the sum of all the data from the origins of human civilization to http://www.aliyun.com/zixun/aggregation/19058.html ">2003 years, The new data is also growing at a high rate of 2.5EB per day (about 1.07 billion GB).

"In the face of massive data, traditional computing laws no longer apply." "At the summit, IBM software Group Industry Solutions Global Development general manager Shen Liqin told reporters, for the increasingly" explosion "of information, IBM presented a large data platform, designed to provide a more powerful real-time data analysis capabilities, in a more simple and economical way to help enterprises analyze business data, understand customers, support decision-making. To this end, in the financial, telecommunications and other industries have launched a corresponding large data solutions, and there have been successful cases have been emerging.

Chasing money isn't the point.

Although money is important, the advent of the "Big data" era looks more like a concept and technological innovation.

IBM software group Big Data and Puredata Greater China Sales director Bing that the Big data age for IT hardware actually no additional requirements, the pressure of enterprises is not from the financial level, "to keep up with the trend, more urgent is to upgrade the concept, such as as soon as possible to transform data acquisition technology, expand Data Source Point , the integration of the original system, so as to have a wider range of real data sources, the results are more accurate analysis.

A senior personage in the industry said that before the enterprise can only rely on the wisdom of the leaders to make decisions, and in the future "Big Data" era, through the analysis of the accurate results of a large number of real data may become an important scientific basis for enterprise decision-making, and then from a simple rule of man to "number"

"In the large data age, the western and eastern developed areas are standing at the same starting line."

Reporter observation: Osama bin Laden died in the "big Data" hand?

Reporters at the summit scene of the demo see, a Beijing city real-time traffic map has been updated, one side of the IBM technical staff said, this is not just now common simple real-time road conditions, based on "large data" analysis technology, it can provide more accurate service. For example, the integrated surrounding traffic real-time data and historical data, can immediately predict a certain section of the next 15 minutes in the congestion situation; it will also show how long a certain section of traffic jams, if it is caused by traffic jams, the map can immediately appear accident signs ... IBM had measured the system in Singapore shortly before, with a forecast accuracy of 99.1% per cent, the source said.

In another show, the reporter saw IBM's latest supercomputer, Watson, to help doctors figure out up to 20 symptom options from massive amounts of data to reduce diagnostic errors. It is reported that even in the previous raid on Osama bin Laden, the U.S. military also used IBM's "Big Data" technology for screening tracking.

In fact, not only foreign talent deeply feel the "big data" the benefits of shocking the industry's 2012-day Cat "Double 11" before the war, there are many astute network operators through the collection, analysis and prediction of massive data, to develop the most scientific promotional policies. Such a commercial war, will only be more in the future.

(Responsible editor: Liu Fen)