The Essentials of SEO strategy and thinking in the initial stage of website construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, with the network to make money, Taobao rapid rise of a lot of novice friends are eager to do something on the internet, such courage is commendable, but with the increasingly fierce Internet competition how to increase the weight of their own website is a lot of novice face the most urgent problem, the current commonly used methods of promotion, including QQ group promotion, e-mail promotion, forum promotion, SNS promotion and so on, but at present is a lot of net earn and operators optimistic promotion way than SEO, because the search engine promotion, not only has the strong pertinence and the flow conversion rate is also very considerable, We are in the site before how to consider our SEO strategy is very necessary, the following author and everyone to study together, the process of website construction we need to pay attention to those SEO operation points.

First, the website keyword analysis. We first in the construction site to be clear, we want to target the keywords and user groups, what they usually the most commonly used search keywords What? This step is very critical, when we determine a good site theme, you can refer to Baidu Index, Google Trends, Baidu related search and so on. First understand the keyword search volume and related search situation, for these we find high conversion rate, less competitive words as our key optimization words. Select a good main keyword, according to Baidu related search further find long tail words and related auxiliary keywords, do these after we do these words for the site column add and keyword layout.

Second, the layout of the site structure and keywords. After choosing good key words, we first carry on the website construction and the website structure analysis. According to search engine spiders crawl and crawl habits I suggest you choose a flat structure or ' F ' type structure, flat structure performance is above the column is the relevant modules of each column. Spiders can be crawled from top to bottom to crawl our site's connections. ' F ' type structure mainly in the top of the site is still the site related columns, but on the left side of the site similar to the site column of the same article list or related news list, the advantage of this is still based on the search engine spider crawling principle, from the bottom, from left to right crawl order to layout, the leftmost news list will be spiders crawl in the first time, but also very conducive to the site's Included and the weight of the site increased. The above two kinds of structures can be arbitrarily selected according to the need. Keyword layout of this piece, mainly the site's main keywords and auxiliary keywords of these relatively competitive words distributed to the site's home page large columns, this is very conducive to improving the ranking of our main words, our long tail words with our article inside the page to do, both complementary and complementary, So the author will be our site before the site structure layout and keyword distribution and we did a detailed analysis.

Third, the relevant writing of the three major markers. After doing well the structure of the website and the layout of the key words, we then introduce the following three labels. First the title tag, the title tag is like our person's appearance. It is one of the best ways of expression of the search engine impression on our website theme, its weight is immeasurable. Title Tag Writing notes, first of all, to include the site's main keywords, the site's main keywords and long tail keywords organized into a fluent word, simple and not simple. Best not more than 30 Chinese characters, interested in Baidu can search webmaster network Admin5, to see how its title is done. The following introduction of keyword tags, keyword tags have been more and more not attention, write does not matter, to write the best not more than three words, attention, avoid piling keywords. Description of the label, describing the label as a piece of article introduction, it is best to integrate the keywords of the site, the site will be the main purpose of the establishment of services for users to do a simple introduction can be.

Four, user experience. After the above three points for the search engine strategy the author has been fully presented in front of everyone, the purpose of website establishment is to serve our users, the user experience is also worthy of our thinking, the author recommends that the main attention to the appearance of the site, the depth of the connection to grasp the connection, the article related to join, In short, everything to our users as the center, so that users like our website, to increase the user's first impression of our site is very important. The colors, styles and templates of external websites are worth pondering and considering.

Finally, summarize. The above content is the author after getting a website in the initial stage of website construction is how constructs the website, analyzes the website keyword, the layout website key words all experience, the author is according to above thought, will optimize the thought and the operation strategy to integrate into the website construction initial stage, runs through throughout the website operation and optimizes Site construction of the initial SEO strategy and thinking of the analysis is very conducive to our later to do site optimization and promotion, of course, in consideration of these strategies at the same time later will be our content construction and connection construction to do fine. Do our user experience, I believe that your site weights and rankings will be around the corner, well today I will share with you to this side, SEO more strategies Welcome to join the SEO actual Exchange QQ Group: 54641201 discussion, this article by the intranet security http:// www.xki.com.cn Original Starting Admin5 welcome everyone to reprint, please keep the site source, thank you for your cooperation.