The establishment and popularization of individual independent blogs

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Do you want to be a professional web promotion person? Do you write articles still stay in Sina blog, NetEase blog and other types of free blog? Then you have to do a little change, not free blog promotion optimization effect is not good, but you want to become a professional network promotion staff will create their own personal brand, for the brand, It's important to always be consistent, whether it's your company or your own. Brand concept is a certain name, image or design, these elements formed a kind of image recognition, in general, it belongs to an intangible asset.

Why build independent blogs?

1, independent Blog Freedom: with independent blog, you have a relative freedom, without the keyword and sensitive content restrictions;

2, the function of independent blog: the function of independent blog can customize itself, choose the program, write plug-ins or use the master Plug-ins. I use WordPress, more popular, we can try.

3. The copyright of the Independent blog: You may not be aware of it, there is no time to look at the various hosting blog agreement, where the article you do not have complete copyright. The independent blog is different, the copyright belongs to you, of course, only in theory, you can not stop the simple ctrl+c,ctrl+v.

4, the independent blog for the record: if it is in the domestic open independent blog, need to record, but generally can be audited, but a little trouble, foreign is exempt from the record, is not open faster than the domestic faster, their choice.

5, the importance of independent blog: You have a few buttons on Sina, registered users, you can write a blog, almost 0 cost. and independent blog needs you to buy domain name, buy space, change code, pay the effort is different, own attention degree of course also not the same. Remember, people don't always cherish the free stuff. Of course, you can learn a lot from the building technology.

Construction Station Process:

1, select the domain name, first of all you have to have a domain name, a own satisfaction, there can make users easy to remember the domain name. such as my domain name is my area code plus my name pinyin. You can also choose simple and easy to remember the keyword as domain name. In short, simple and easy to remember as the principle.

2, the purchase of space, generally build a blog space has a 300M or so enough, specific look at your content! About 100多 a year, different space vendors are not the same, to study, choose cheap but stable point, can not blindly seek cheap.

3, choose the program, WordPress and Zblog are good. Other I have not contacted, now uses is the WordPress. The former is PHP, the latter is ASP.

4, to avoid, the domestic opening of independent blog to record.

Expand the impact of personal blogs:

1. Establish multiple channels

Pick a few topics you're interested in, and create multiple blogs in the form of a subdomain or subdirectory. Of course it's just a suggestion, it takes a lot of energy to do it, you probably don't have that much time to spend on it.

2, User generated content

Having your visitors create content is a great way to expand your blog's influence, you can also organize other people's posts and redistribute content that you feel is valuable, and you can create an account based system that allows users to freely register, publish, or modify their content.

3. Localize your Blog

A better way is to target the local visitors, this also achieved the goal of clear, it is easy to carry out analysis and promotion.

4. Participation in the Community

Good communities such as forums or social networks are not a good way to get traffic, but they are useful for building their own brands, picking out good communities and taking the time to build relationships when you're not blogging, which can be beneficial for your long-term development.

5, the creation of quality content

Do network promotion must know "content is king" This sentence, the quality of content is to attract search engines and visitors the most powerful weapons, and to do the exclusive enjoyment of content, so will be more attractive.

6. Optimizing Social media

There are two ways to optimize social media for your blog, the first way is to focus on communicating with your readers and interacting with them outside of your blog (such as Twitter or Facebook). Another approach is to design your blog through the social media community, to do this by choosing a community that is relevant to your blog and then spreading your content in a friendly way to increase influence.

The above points is my time to study after summing up some of the learning experience, but also hope that you predecessors a lot of guidance, but also want to be engaged in the network to promote friends to help.