The Evolution History of the Guide terminal aggregation from web site to personal portal

The home of Hao123 Web site is the most cost-effective acquisition case in the history of Chinese Internet. 2004 Xingping priced million yuan sold to Baidu, now Hao123 for Baidu to bring about 20% of the flow, contribute to 10+% income.

Now the Hao123 is revised again. In the new Hao123 home page, the site logo instead of the past URL text chain, add a number of content blocks, such as film and television, news, games, mobile applications.

Webmaster Wang Cai that Web site navigation is the basic application of netizens, its development can be divided into three stages: the first stage to Hao123 for the representative of the 2000 xingping created, easy to use 2004 sold to Baidu; the second stage 265 was created in 2003 to start the website commercialization, 2007 sold to Google, As Google withdrew from China, it declined. In the third phase, 360 navigation in 2007 combined with browsers to make the Web site navigation into a business model and become the 360 most important revenue.

After a flurry of industry shuffling and subdivision development, now the development of Web site navigation can be said to have evolved to phase IV-the personal portal stage. Hao123 and 360 navigation the two largest web site navigation sites in China are strengthening its "content aggregation + content push" characteristics, the resources of the various families together, so that users ignore where the source is provided by. This shows that the Web site navigation that occupies the portal of Internet information is turning into information navigation (or resource navigation), and the evolutionary direction is to meet the user's various content access needs of personal portal.

In fact, in the prehistoric era of search engines, Hao123 is China's most like the representative of Yahoo, Yahoo Portal directory is the Web site navigation website development of the embryonic form: all by artificial screening collection, simple design structure directly clear. At that time, the three major portals in the strengthening of information-type content, a lot of subdivision of the site's concern is seriously inadequate, and the home page too much advertising bar so that the user experience becomes extremely poor.

About the navigation station revision more meaning interpretation, can see the tiger sniff these two manuscripts "from the website to the content, 360 navigation will become the next generation portal?", "Why is the browser important?" Here as a knowledge supplement, and then mention the Web site is how to promote and make money.

Bundled promotion: Browser + URL Station

Originally Hao123 is a network management to make for the convenience of Internet users, and then after the Baidu has been put home is to do a variety of promotion, Li value is its entrance control ability and can bring huge traffic to Baidu.

Later, there are a lot of bundled navigation stations, you download a software he will be forced to automatically install a URL station shortcuts. What's more, many rogue navigation stations are used to promote the use of Trojans, forced to lock the browser home of the victim computer, or in the user's desktop to generate camouflage IE icon.

These small and medium web site dare so crazy is because they can take Baidu divided into the money, the market on the search engine to channel the price of the general thousands of search in the 7-20 yuan range.

To later 360 from the security products derived from the browser, browser binding navigation station, navigation station hatch out of the story of the search are already very familiar with.

The electric dealer is crazy, the navigation station sends

Web site navigation Too much money, quote is in the sky!

2010-12-29 @ Kai-fu Lee: E-commerce of the Red Sea become a huge business opportunity of internet advertising. @ Yang Weiqing: Hao123 A few days ago, home link price hike, e-commerce site link is said to rise 4 times times. 2011 of E-commerce is the Battle of the Red Sea.

2011-3-21 @ Yiu Jingbo: Electric business Website advertising: Three years ago to cast 100 to bring 100 of the gross margin; two years ago, 100 pieces of hope to bring 100 water; a year ago, 100 pieces to bring 70 water is also OK; The only criterion is: I have to vote for someone else. The navigation station sees through this to launch the bidding, therefore, the price is soaring into the sky. The burning money celebrates itself by winning the burning's right to collect money from the carnival on the market. Double win! | Forwarding (1116) | Comments (334)

This let then Hao123 product manager had a kind of happiness of trouble, "the resources of fierce competition, customers more, advertising is not enough, is also a kind of trouble." ”